from cxo to ceo

1Copyright © 2013 Dr. Amit Nagpal All rights reserved.

From CXO to CEO Just by sharing stories

Dr Amit NagpalStorytelling on Social Mediawww.dramitnagpal.com

http://www.dramitnagpal.com/wp-content/uploads/2012/10/And-one-fine-day...-The-Power-of-Story-telling.pdf

2Copyright © 2013 Dr. Amit Nagpal All rights reserved. 2

Enlargeas a Human Being

Excelas a Social Media Being

Evolveas a Personal Brand


• 0- How Storytelling builds brands?

• 1-Thought Leadership & Personal Branding

• 2 Building online and offline personal brand (& Understanding the Uniqueness of each platform)

• 3 Aligning personal brand with organisation brand

Description

Agenda


0- How Storytelling builds brands?


How does organisation benefit? More revenues through branding of sales profesionals. Better relationships with vendors, government & other

stakeholders through improved perception of top management & front end staff

Every employeee is like a brick in the organisation and organisation brand is only a sum total

Employee brand gets aligned with organisation brand

0- How Personal Branding benefits the Organisation & Individual?


Two approaches to Personal Branding Focus on I or self-promotion and branding as the primary

objective Focus on inspiring others through personal success stories

and personal brand as a by product. Over time, increase focus on success stories of customers and how you helped / mentored people

0- How Personal Branding benefits the Organisation & Individual?


Sharing incidents / life stories in such a way that it improves the perception & reputation (of individual or business) and thus contribute to brand building.

One liner stories

Anecdotes

Stories

Autobiography/Biography

What is (Professional) Storytelling?


When you share inspiring success

stories,

a great personal/business

brand

is a gift from the Universe.


Social Media Mega Success=

Mindful Content (Catchy stories)

+ Passionate Engagement (Engaging with the story's audience)

+ Heartfelt Collaboration(promoting the stories of others, joint e-books etc)

Formula for Social Media Mega Success


High Energy + Prompt Action

= Superhero


Stories deliver information, connect people on an emotional level and build community.

Most of the people (esp in Community-centric cultures) prefer to share inspiring success stories and prefer building brands as more of a byproduct rather than promote themselves directly.

People feel comfortable with stories as they are full of depth and meaning. No wonder stories often end with the 'moral of the story'.

Stories stay in our mind or memory and also help us attract more customers .

Stories entertain. Twists and turns make stories all the more interesting and entertaining.

“There is no greater agony than bearing an untold story inside you.” Maya Angelou

How Storytelling builds brands?

http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains

http://www.socialmediaexaminer.com/storytelling-why-stories-attract-more-customers/


Storytelling is also edutainment or "Education + Entertainment" Stories are all about the spirit of caring (inspiring) and sharing

(experiences & lessons) If storytelling is used to inspire others and build our brand/reputation

too in the process, it becomes a good example of enlightened self-interest. Both the storyteller and audience benefit in the process.

Stories are the most powerful way of building brands, be it personal, organisations or products.

Every life has a story and every story must be brought to life (when it is put in words, audio or video, the story comes to life.)

“There is no greater agony than bearing an untold story inside you.” Maya Angelou

How Storytelling builds brands?


The motivation to participate in social media

is to tell our story &interact with others in the process.

Building and finding a community of people

who encourage and challenge us make it worthwhile.

Jon Mertz


1-Thought Leadership & Personal Branding


3 steps to thought leadership- Walk the Walk, Talk the Talk & Walk the Talk (Formulate, Communicate & Demonstrate)

Uncluttering the mind through Meditation & other tools

Case study- Using Twitter

Thought Leadership


Walk the Walk-Formulate

Talk the Talk-Communicate

Walk the Talk-Demonstrate Client case study (success of Beta version etc) Client Testimonials

3 Steps to Thought Leadership


A PICTURE SAYS A THOUSAND WORDS


II-Building online and offline personal brand


You don’t build a personal brand. People do, when they see excellence & have pride in associating with you.

Great brands are built by sharing and caring. Fill the emotional and ego tanks of the other. Find the needs of your community members

and then look for opportunities to collaborate. People believe it when someone else is

appreciating you and God comes to your rescue when someone else is praying for you.

Personal Branding is not personal bragging


Let the Personal Website & Blog be the foundation

Choose the social media which suits your taste

Be consistent and clear

Social Media is a glasshouse

Talk of ethics and positive emotions

Walk the Talk

Online Branding


Take your stories offline

Speaking at conferences & workshops

Books & E-books

Writing a column

Addressing the mass media

Clothing & Style

Offline Branding


Why tell stories? (making stories and telling stories)

Demonstrating our sincerity and passion

Balance drama vs sincerity

Inspire your customers to share stories

Infographics-Visual Storytelling

The Art of Storytelling


Once upon a time there was something called thinking Mind .......and then humanity evolved and developed intuitive Soul. #future

Some want to join Bollywood and Hollywood. Some have realized 'Lifewood' is no less dramatic and has action, romance, comedy, climax and all the other drama.

One liner stories


King or a Kingmaker? Recently a politician approached me for personal branding and asked me, "You don't

want to be the King, you rather like being the Kingmaker?"

I said, "Neither the King, nor the Kingmaker. I prefer to be the Brandmaker. If someone becomes the King as a result, I would be glad to share the joy."

Tough question indeed! A participant in a recent 'Enlarge Excel Evolve' workshop asked me, ''How can i be

good to ungrateful people around me? I am still an unenlightened human being''.Tough question indeed! I joked, ''Initially be good to good people. When you become successful, then you can be good to all people.''

Anecdotes


Are you getting ready with your story? Not only the story should inspire, but it must be told at the right time.

1) When the struggle has become a victory.2) When audience has the maturity to understand.3) When you have developed an emotional connect with the audience.4) When God has added enough drama to make it interesting.

Keep writing the incidents/anecdotes, compile your struggles and successes, and,

When the Time is ripe, the Story appears!!!

When the Time is ripe, the Story appears!!!


Show Don't Tell

Tools for creating right perception Wefollow.com Klout/Peerindex/Kred story Favstar.fm Create your own video (onetruemedia.com)

Tell an aesthetically appealing story


Qualities of a Great Story


Great stories :-

form an emotional connect make you feel that you know the person are unpredictable and have interestig twists and turns are about heroism and positive endings inspire action demonstrate passsion and persistence of the hero have heroes who win against odds balance drama vs sincerity Touch your heart and soul

I have found my hero and he is me. George Sheridan

The Art of Storytelling


PUNCH & STYLE


Understanding the Uniqueness of each platform


Visual Storytelling on Facebook/Pinterest

140 character stories on Twitter

Short and sweet stories for Linkedin/Google +

Short and catchy stories on Blog

Understanding the Uniqueness of each platform


Write Your

Online Profiles

in Story Format


Stories create excitement and go Viral


140 Character Stories on Twitter


Aggregating your best stories

results in a ‘Powerful Personal /Business

Brand’


Share the stories of others to spread the magic


Demonstrating leadership on social media Demonstrating other soft skills Demonstrate that all comments and opinions are respected,

dialogue and dissent is welcomed and even encouraged Talk and stimulate conversation wthout pushing products Encourage dialogues among customers Understanding the power of members (eg Twitter followers) Appreciate but with sincerity Encourage mashups (like collage) eg onetruemedia.com Be authentic. Show the people, who work behind the stage

Communication leads to community, that is, to understanding, intimacy and mutual valuing.- Rollo May

Building a Community


III-Aligning personal brand with organisation brand


Communicating the same core values

Organisational brand first

Aligning personal brand with organisation brand


So, how inspiring is going to be your story? Will you win over the villains and antagonists and

emerge as the hero? Are you the scriptwriter or you have left it to the

fate?

"Great storytellers—and, I suspect, great leaders—are skeptics who understand their own masks as well as the masks of life, and this understanding makes them humble. They see the humanity in others and deal with them in a compassionate yet realistic way. That duality makes for a wonderful leader."

Robert McKee

How inspiring is going to be your story?


Aggregate your achievements at one place to give a powerful impression

Deliver Excitement, Surprise & Delight on Social Media (& offline too)

That's all

Build the Brand of Others & They will build yours


"Whenever I encounter a trial or a obstacle, I just regard it as another of life's dramas and I face it

head on. We are all the protagonists in the drama of our own lives so we may as well play our role as the hero to the fullest. Its especially important for the young people to have this attitude. If we react to

everything that happens with surprise, panic, complaint and sadness, we can't be a hero.We will

just end up ruining the whole drama."

Dr Daisaku Ikeda


www.dramitnagpal.com

Thank You

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