getting work done for the pr professional

Getting Things Done for the

#PR Professional

TRAVIS ALLISON

@zoictravis@socialcatalyst.ca

WHAT YOU USE?

WHAT WILL IT TAKEto run an effective PR business?

MIND LIKE H2O

RIPPLES

100 % Attention

CAPTURE Everything

Get it out of your HEAD

CREATE SYSTEMS

DAVID ALLEN

GTD System

5 Steps to Control

1. Collect

2. Process

3. Organize

4. Review

5. Do !

!

NEXT ACTION

EMAIL EMERGENCY

LINDA STONE

EMAIL Apnea

1. Stop Breathing

2. Bad Posture

3. Stress Response !

!

!

YOU Control Your Email

1. Kill notifications

2. Change other’s expectations

3. Give it time

4. Never at 9:00

5. Learn to triage

6. Inbox Zero !

!

!

DATA CRISIS(100 % of harddrives will fail)

BACK UP (or else)

3 | 2 | 1

3 copies, 2 different media, 1 offsite

Dropboxdropbox.com

Cost: Free for 2 Gigs, 100 Gig for $100/year !

Windows Alt: works on all platforms

PASSWORD Problem

crack this

1Passwordagilebits.com

Cost: $50 !

Alt: lastpass.com (freemium)

MODERN Meetings

meetings suck

Al Pitampalli

1. Make preliminary decisions ahead

2. Start on time, move fast

3. Limit # of Attendees

4. ALWAYS come prepared 5. Goal - committed action plan

6. Cancel INFORMATIONAL meetings

7. brainstorming balance !

moving meetings

TOOLS FOR PR

wait. what?!?

what is your time worth?

(per hour. Outsource anything you can have done for less than 1/2 what you can charge out.)

Virtual Staffvirtualstafffinder.com

Cost: $395 !

learn to type

Typing Webtypingweb.com

Cost: Free !

stop typing

Dragon Dictatenuance.com

Cost: $100 !

!

focus, dammit

Focus at Willfocusatwill.com

Cost: Free or $36/year !

mousing is S_L_O_W

Alfredalfredapp.com

Cost: Free or £17 !

Windows Alt: launchy.net

keyboard shortcuts

snippets

TextExpandersmilesoftware.com

Cost: $34.95 !

Windows Alt: phaseexpress.com

project panic

WorkFlowyworkflowy.com

Cost: Free (for 500 items) or $50/year !

!

Asanaasana.com

Cost: Free for up to 15 people or $50/month !

!

Basecampbasecamp.com

Cost: $50/month !

organize ideas

MindMeistermindmeister.com

Cost: Free for 3, $4.99/month !

Xmindxmind.net

Cost: Free or $79 !

!

WHAT DO YOU USE?

TRAVIS ALLISON

@zoictravis@socialcatalyst.ca

CC Licensed Photos: Ripples - http://www.flickr.com/photos/yogendra174/4428131059/ !

!

Cost: Free or £17 !

Windows Alt: launchy.net

The secret of war lies in the communications ~N.B.

GROUP EXERCISE