go viral! facebook for the funeral industry

Going ViralFacebook for theFuneral Industry

Zachary GarbowCo-founder, Funeral Innovations

http://facebook.com/funeralinnovations

(Silicon Valley) Experience

Matters

600750

800Million

11% of world’s population

% Obituary Traffic from Facebook

“You can’t stop the waves, but you can learn to surf”

Jon Kabat-Zinn

1 Introduction

to FacebookPages

Maquoketa, Iowa Pop 6,112

With a captive audience of

1,000+ people do you think you could find something to say?

Why Facebook?

1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”5. Home Turf

Building a community is hard!

Grow

Engage

Monetize

(But the payoff can be huge!)

Is Your Facebook Pagea Ghost Town?

Or Community Center?

Becoming a Fan

The Wall

Vanity URL

• Need 25 Fans• Go to:

https://www.facebook.com/username/

• Once set, you cannot change!

2 Grow

your fan base

(10 tricks)

1 Invite Your Friends

Promote on your Website2

Share Good Content3Once a day or more!

Link in Email Signature4

Add to Business Cards5

Add Link to Obit Emails6

300% better conversion!

“Fan-Gating”7

Facebook Comments8Bonus: Less Spam!

Link to Twitter9

Auto-tweet all Facebook Posts

https://www.facebook.com/twitter/

PutFacebook URL in background

Facebook Ads101 2

3 4

Can you guess which did best?

Bonus Tips!+Free Whitepaper

Get 13 more secrets to grow your Facebook Fans:

http://facebook.com/funeralinnovations

3 Engage

your fans

Get Out of the Box

Apps

The News Feed• Engagement is key!• What to post?– Inspirational

Stories– Quotes– Grief Tips– Community

News– Events

Keep Posts Short1 100-250 characters

60% more likes, comments and shares than longer ones

Add Photos2120 – 180% more engagement

Add Videos3

Just Ask!4

Post About Timely Events5Posts mentioning Independence Day around 4th of July had 90%

more engagement

Respond (Quickly)6

7 See What Works, Doesn’t

Bonus Tips!+Free Whitepaper

Get more secrets, including best time of day and days of the week

to post:

http://facebook.com/funeralinnovations

4 Market

andmonetize

Online Sales – The Sweet Spot

Traffic

Products/Services

Buying Intent

Web Sales!

Market Pre-planningBonus:Put it Right in Facebook

Online Sales – Products & Flowers

Bonus:Keep it local!

Local Deals

Partner with local businesses to advertise discounts on their

products/services to your Facebook Fans

www.ficopilot.com

“I can’t believe a funeral home would be so innovative to engage people outside of making funeral

arrangements”

- Liane Higgins

Questions/Comments

zack@funeralinnovations.com

http://facebook.com/funeralinnovations