google analytics for youth sports organizations

Utilizing Website Visitor Data

Sean Rose - Vice President, Marketing

Session Overview

Part 1: Why Is This Important?

Part 2: Key Terms

Part 3: Basic Data

Part 4: Advanced Data & Sponsor Data

Part 5: How Demosphere Can Help

Why Care?

Your Organization Today

When thinking about website optimization, you...

don’t know what this means.

don’t understand the potential benefits.

overlook and underestimate its value.

What Your Org. Can BeWhen thinking about website optimization, you...

understand what to do and where to look.

see the results reflected in data.

realize the value that exists.

Demosphere Knows Youth Sports!

1,200+ customers.

23+ years of experience.

8+ years of experience personally.

Key Terms

Visits (Unique)

Page Views

Pages/Visit

Bounce Rate

More terms.

Audience Overview

Navigation

Looking for Clues

Basic Visitor Data

Traffic Sources

Referring Sites

Top Content

Keywords?

Annotations

Visitor Segments

Acquisition —> All Traffic

Acquisition —> Referrals

Popular Content

Secondary Dimension

Keywords?

AdvancedReview pages w/ high bounce rate

Focus on referring sites

Focus content around keywords

Timing

Set goals

Dig Deeper

Identify 3-5 KPIs

Campaign URL Builder

Dashboards

Bring together custom info on one screen.

Make your own.

Add from the ‘net.

Get weekly updates.

Create Goals

What do you hope to achieve?

What will define success?

Track Conversions

Submit a form (funnel).

Do something.

Stay a certain amount of time.

Time Savers

Shortcut Button

Intelligence Events

Daily | Weekly | Monthly

Be notified when something important happens

Judge Success

Monthly/Quarterly/Annually

Report on the KPIs

What Do Sponsors Want?

Valuable Information…

Potential Exposure (visitors & unique visitors)

New visitors

Location

Time on site.

Organizational Demographics.

Case Study of other successful sponsors.

Full Service

What type of exposure was gained?

How many clicks?

Use Behavior —> Events —> ‘outbound-article’

Create a Conversion Goal

Renewal terms?

Resources

Demosphere Can Help

Professional, integrated design

Easy-to-use interface

Ultimate flexibility

Peace of mind

Google Analytics automatically integrated.

Bonuses

Recommendations & Best Practices based on 23+ years of experience

Best-in-class Support + Learning Tools

Positioned on the cutting edge.

Investment

$500/$1,000 Design

$500/$1,800 Annually

Wrap Up

Questions? srose@demosphere.com

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Sean Rose srose@demosphere.com