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Helen Pollitt@helenreflect

REFLECT DIGITAL

Technical SEO Audit Top Tips for Beginners

https://www.reflectdigital.co.uk/tech-audit

Technical SEO Audit

Top Tips for Beginners

Tweet us:

@ReflectDigital

Download the deck:

reflectdigital.co.uk/tech-audit

WEBSITE

1

Tweet us:

@ReflectDigital

Download the deck:

reflectdigital.co.uk/tech-audit

Turn JavaScript off

Ayima

Page Insights

Ayima

Redirect

Path

No Flash for a mobile site

Don’t use Flash, use HTML 5 instead

CRAWL YOUR S ITE

2

Download the deck:

reflectdigital.co.uk/tech-audit

Tweet us:

@ReflectDigital

Use a crawler

Set your bot to Googlebot for

Smartphone

Make sure

you have set

it to crawl

sub-domains

Check your site for

HTTP resources

Check to see

if your pages are returning

anything other than a 200 code

Check your directives

Noindex

Nofollow

Canonical Tags

Rel=Next/Prev

Hreflang tags

Orphan and low-linked

to pages

Spider traps

GOOGLE SEARCH

CONSOLE

3

Download the deck:

reflectdigital.co.uk/tech-audit

Tweet us:

@ReflectDigital

Notifications

Index status report

Crawl errors

XML sitemaps

Disavow file

Download the deck:

reflectdigital.co.uk/tech-audit

XML S ITEMAP

4

Tweet us:

@ReflectDigital

Upload your XML sitemap

to Screaming Frog

Check that

there are no

server codes

except 200

Are any

pages

missing?

ROBOTS.TXT

5

Download the deck:

reflectdigital.co.uk/tech-audit

Tweet us:

@ReflectDigital

Are you blocking

crucial pages

or resources?

Do not block JS or CSS

Some tools might need

slowing down (AHREFS, Majestic)

If you block a page here

then search engines can’t go

to it to see if you’ve added or

removed a noindex tag

SPEED

6

Tweet us:

@ReflectDigital

Download the deck:

reflectdigital.co.uk/tech-audit

Check desktop

and mobile

speed

tools.pingdom.com

testmysite.withgoogle.com

The server

is often the worst culprit

Can any code be stored

in Google Tag Manager?

Can you use

a CDN instead?

Download the deck:

reflectdigital.co.uk/tech-audit

Download the slideshttps://www.reflectdigital.co.uk/tech-audit

& free guidehttps://www.reflectdigital.co.uk/audit-guide

Tweet us:

@ReflectDigital