how to "use" your users

from new features, to bug testing, to driving new

traffic- how to get the most out of the community using

your product.

How to “Use” your Users

by vinnie lauriavinnie@lefora.com

Roles in a typical web company

Engineering

Marketing & Sales

Web Design

Testing & QA

Customer Service

Product Development

Testing & QA

cc http://flickr.com/photos/jeronimo/1255949895/

Personal communication is key

will i hear back?

real-time

personal robot

chat widgets

email

forums

surveys

feedback form

Product Development

release earlyUser

s Love it?

no

yes

whiteboard

Process

Feedback

Ignore that loud 2%

98%

http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpghttp://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg

http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg

Web design - user submitted

Customer Service

Have your users talk to each other!

Marketing by the users

widgets w/ adguerilla

campaigns

PEOPLELOVE US

on

Marketing by the users

seo campaigns

Click Here toInvite your friends

forced word-of-mouth

Your users dig your service

“Can you please rate up this story/post/video...”

Engineering

http://micampe.it/projects/flickruploadrhttp://housingmaps.com

What else can you do with your users?

cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/

Localization

Interns

Poke your users,they’ll work harder

“Thank You” for joining

Reminders

Notifications

Newsletters

Reward with recognition

Personal Communication

Leaderboards

Badges

“Elite” status

Trade ‘work’ for...

15% off..

Summary

Lots of areas where your users can help

Open communication is key

Both parties should benefit

Thanks

• Vinnie Lauria, vinnie@lefora.com

• San Francisco, CA

• Get a free forum at lefora.com