how to win with gamification in healthcare and wellness

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Cover Slide1

How to Win with Gamification in

Healthcare & Wellness

© 2014-2015 Netplus Marketing, Inc.

Fact: The effective use of gaming

mechanics has the power to change and

influence behavior.

“Game Mechanics refer to the components of

a game, the mechanisms utilized by game

designers to reward activity among customers,

employees, or other users.”

- Badgeville Wiki

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© 2014-2015 Netplus Marketing, Inc.

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Games have been played with friends

and family throughout history.

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Then

Fact: Applying gaming elements such as

rewards to achieve marketing goals dates back

centuries.

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Today

Ready access and lots of device options have

fed our game habits.

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Today

Virtual reality is beginning to connect our

environments to our games.

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Today

Wearable devices attach actionable metrics

to our daily lives.

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Today

We play, we track, we score, we win, everyday,

everywhere and anytime.

© 2014-2015 Netplus Marketing, Inc.

Why Health & Gaming?+

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Then

Connect People with Wellness in an Engaging,

Respectful Way.

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Today

Making Good-For-You Content Fun for Both

Consumers and HCPs.

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Time Machine

Cover Slide

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Games Create Memorable Brand Impressions

to Drive Product Awareness.

Time with brand translates into awareness and sales.

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Edutaining Goes Mainstream as

Brands Find More Engaging Methods to

Educate Consumers.

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Games Amplify Reach Through

Social Channels.

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Great Content Drives Consumer Engagement.

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Games Encourage Adherence

and Compliance.

Pain free reminder messaging avoids non-productive brand nagging.

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Initiate Behavioral Changes.

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Generally Improve Health Outcomes.

Make your content relatable to the audience.

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Extend the Organization’s Mission & Vision.

Helping companies have a healthy impact on the world

and their own bottom line.

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Getting Started

with Gaming+

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1.

Identify the Business Objectives and Define

Your Audience.Game development follows a similar path as many strategic marketing efforts.

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2.

Define the Behaviors You Want to

Change or Improve.

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3.

Plan Channels and Methods of Delivery.Be sure to plan for launch volume and scale.

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4.

Determine Available Resources, Capabilities

and Gaps Where External Partners May

be Necessary.

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5.

Develop a Program Brief and Incorporate

Perspectives from Key Stakeholders and

Legal Counsel up Front.

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6.

Present the Brief to Identified Partners and

Select those that are Best Aligned and are

Able to Elevate the Vision.

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7.

Work Internally or With Partners to Outline the

Game Experience, How the Program will be

Activated (Drivers) and How the Business

Impact will be Measured. © 2014-2015 Netplus Marketing, Inc.

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8.

Create the Game, Drive Participation and

Measure Outcomes.Games can be serious business – but also a blast!.

© 2014-2015 Netplus Marketing, Inc.

Game Measurement

& Results+

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© 2014-2015 Netplus Marketing, Inc.

38Measuring Games:

6 Key Metrics

• Engagement

• Influence

• Loyalty

• User Generated Content

• Time Spent

• Virality

© 2014-2015 Netplus Marketing, Inc.

“Brand of the Year”

996% Lift in Engagement

45% Decrease in CPL

129,000 Samples Distributed

173,362 Unique Users

1,088,402 Game Plays

14 Minutes Spent w/ Brand

288,787 Recipe Shares

47% Lift in Site Traffic

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Real Time or (Almost Real Time) Results are

Critical to Optimization and Appropriate Media

Support.

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Common Gaming

Elements+

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5 Most Common Game

Mechanics

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Progress Paths – Use Challenges

and Evolving Narratives to Drive

Desired Behavior.

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Provide Instant Feedback on the User’s

Actions to Help Them on Their Journey.

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Rewards/Motivation – Give the User a Pat on

the Back, Such as a Target they Can Increase

or Improve. This Can Include Ranking, Status

and Achievements.

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Engaging, Design and an Intuitive Interface

Help Drive Users to Desired Behaviors.

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Social Sharing is Essential to Amplify

the Results.

© 2014-2015 Netplus Marketing, Inc.

Game Samples+

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© 2014-2015 Netplus Marketing, Inc.

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Game Samples

The Merck Manual: Time Machine Quiz

Elevating and extending a century-old publication via game mechanics.

Live Demo: http://on.fb.me/1jsshMD

Airborne Immune Support: Fill in the Blanks Game

Promoting and educating consumers regarding the benefits of "real immune support."

Live Demo: http://on.fb.me/1jICvny

Good Neighbor Pharmacy: Photo Hunt

Live Demo: http://on.fb.me/1r44Ih3

© 2014-2015 Netplus Marketing, Inc.

Black & Decker Holiday Gift Guide/Match & Win Game

A holiday gift guide comes alive.

Live Demo: http://on.fb.me/1eXt0Mz

K'NEX - TINKERTOY: Win in a Snap Game

A beloved, classic toy that brings parents and children together, teaching motor skills and problem solving, made interactive to boost consideration for the holiday season.

Live Demo: http://on.fb.me/1cI5Kpw

Mrs. Dash Ready, Set, Win! Game

Awareness, sampling, trial. The new Seasoning Packets product launch.

Live Demo: http://on.fb.me/1nNRvB3

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Social Posts

• Mrs. Dash Spicy Jalapeno

• Mrs. Dash Recipe Roulette

• Cream of Wheat Game of Bowls

• Cream of Wheat Illusion

© 2014-2015 Netplus Marketing, Inc.

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Contact

Contact Netplus to discuss

your gaming goals.

Denise Zimmerman

President & CSO

dz@thinknetplus.com

267-319-1284 x 106

thinknetplus.com

© 2014-2015 Netplus Marketing, Inc.

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© 2014-2015 Netplus Marketing, Inc.