infographic: q2 basket abandonment stats

Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels &

Ralph Lauren) here’s 7 big basket abandonment stats from April, May & June 2013

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“Traditional email marketing achieves an average click-through rate of around 4%, proving the

importance of relevancy that basket abandonment emails deliver. Clean, responsive designs

which incorporate strong brand imagery along with full product details typically perform best.”

- Dominic Edmunds, SaleCycle President

Abandonment is on the up, with over three-quarters of shopping

carts abandoned in Q2

Almost half of all basket abandonment emails

are opened.

75.5%

45.7%

18.0%

34.9%

$6.07

11am-12pmThursdays

Basket Abandonment Stats

2013

CLICK THROUGH RATE

CTR of Basket Abandonment Emails

14.2%4%CTRs

CTR of Traditional Marketing Emails

TraditionalMarketing

Emails

BasketAbandonment

EmailsVs

Quarterly Update: Q1 v Q2

Most abandonments happen between 11am & 12pm with Thursday the

most common day.

Over a third of email clicks lead to a purchase

back on site

The AOV of purchases from basket abandonment

emails is 18% higher than typical purchases

Every single basket abandonment email

sent, delivers over $6 in revenue.

THU

Q1 2013

Q1 2013

Q1 2013 Q1 2013

Q1 2013

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