insights from whitney keyes, forbes expert & professor of strategic communications

10 Inspirational Moments from

PRESENTS

WHITNEY KEYES

Award-winning American television host,

speaker, and writer.

Has served as a speaker for the U.S.

State Department on Issues related to social entrepreneurship,

and women in leadership.

Story, strenghts Simplicity & speed

A winning marketing strategy is the convergence of:

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Strategy,

Only when you’re clear on your end-game will you be able to develop an

effective strategy

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Everyone is a brand - you can define yours

or others will

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that you want your clients to have

Craft your story to capture the essence of the experience

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A greater share of the client is a smarter approach than a greater share of the market for an emerging business

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Boastful language is an invitation to alienate your customers

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Seek partnerships that are aligned with your highest goals

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Marketing doesn’t have to cost a lot to be effective…

Experiment and retool

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Social media is just a component of your overall marketing strategy - don’t overcomplicate it

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Copywriting is a marketer’s secret weapon

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How are you measuring your marketing efforts?  

REFLECTION

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Want more? Listen to the full conversation at

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