insightxplorer biweekly report_20141230
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8/10/2019 InsightXplorer Biweekly Report_20141230
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20141230
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ARO / MMX
3 ARO / MMX
IX Survey
10
2014 1230
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ARO / MMX
2014 12 30
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MV
KKBOXApple Inc.iTunes*SoundCloud
Spotify**201411161.6
11.9%
2014 1230
88.1
2014
4
*iTunes iTunes
**
***KKBOXiTunesSpotify
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comScore MMXA 2014 1230
KKBOX
KKBOX2004
app
Facebook
KKBOX20141180.7
15-2415-24
807
780
790
800
810
820
830
840
850
Sep-2014 Oct-2014 Nov-2014
(000)
32
29
30
31
32
33
34
35
36
37
38
39
Sep-2014 Oct-2014 Nov-2014
(
)
23
0
10
20
30
40
50
60
Sep-2014 Oct-2014 Nov-2014
(MM)
5,281
5,0005,0505,1005,1505,2005,2505,3005,3505,4005,4505,5005,550
Sep-2014 Oct-2014 Nov-2014
(000)
3.7 3.7
17.615.0
15.8
13.8
8.4
6.5
5.5
5.2
1.9
2.8
0
10
20
30
40
50
60
Males Females
55+
45-54
35-4425-34
15-24
6-14
Males: 52.9%
Females: 47.1 %
All Ma
All Fema
Males: 6-
Males: 15-
Males: 25-
Males: 35-
Males: 45-
Males: 5
Females: 6-
Females: 15-
Females: 25-
Females: 35-
Females: 45-
Females: 5
C
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comScore MMXA 2014 1230
iTunes
iTunesApple Inc./
iTunesApple
Podcast20141160.8
iTunes25-3415-24
608
540
550
560
570
580
590
600
610
620
630
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(000)
1
0
0
0
1
1
1
1
1
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(
)
2
0
0
0
1
1
1
1
1
2
2
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(MM)
892
0
100
200
300
400
500
600
700
800
900
1,000
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(000)
6.23.7
10.814.3
15.2 11.9
8.3
9.1
6.76.7
4.2
2.9
0
5
10
15
20
25
30
35
40
45
50
55
Males Females
55+
45-54
35-44
25-3415-24
6-14
Males: 51.4%Females: 48.6 %
All Male
All Female
Males: 6-14
Males: 15-24
Males: 25-34
Males: 35-44
Males: 45-54
Males: 55+
Females: 6-14
Females: 15-24
Females: 25-34
Females: 35-44
Females: 45-54
Females: 55+
Co
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comScore MMXA 2014 1230
SoundCloud
SoundCloud2007
3
23.8
15-24
238
0
50
100
150
200
250
300
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(000)
3
0
1
1
2
2
3
3
4
Aug-2014 Sep-2014 Oct-2014 Nov-2014
()
2
1
1
2
2
2
2
2
2
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(MM)
1,049
0
200
400
600
800
1,000
1,200
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(000)
4.87.3
17.5
17.9
13.6
14.9
11.36.0
1.9
0.0
1.03.9
0
5
10
15
20
25
30
35
40
45
50
55
Males Females
55+
45-54
35-44
25-34
15-24
6-14
Males: 50.1% Females: 49.9 %
All Male
All Female
Males: 6-14
Males: 15-24
Males: 25-34
Males: 35-44
Males: 45-54
Males: 55
Females: 6-14
Females: 15-24
Females: 25-34
Females: 35-44
Females: 45-54
Females: 55
C
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comScore MMXA 2014 1230
Spotify
Spotify2006
Spotify
Facebook201411Spotify23.2
15-3464%15-24
7.3
36.3
27.8
10.4
13.8
4.4
6-14
15-24
25-34
35-44
45-54
55+
232
180
190
200
210
220
230
240
250
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(000)
1
0
0
0
1
1
1
1
Aug-2014 Sep-2014 Oct-2014 Nov-2014
()
1
0
0
0
0
0
1
1
1
1
1
1
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(MM)
249
0
100
200
300
400
500
600
Aug-2014 Sep-2014 Oct-2014 Nov-2014
(000)
All Males
All Females
6-14
15-24
25-34
35-44
45-54
55+
Co
55.8
44.2
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!Apple
Inc.iTunesKKBOXSpotifySoundCloud
201411161.6
!KKBOX
app
20141180.7
KKBOX
15-24
!iTunesApple Inc./
20141160.8iTunes
25-3415-24
!SoundCloud
23.8
15-24
!Spotify
Facebook
Spotify23.2
15-3464%15-2
2014 1230
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20141258
2,837
2014 1230
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Key Findings!
/(68.8%)
/(52.6%)
(49.4%)
!
(66.6%)/(64.6%)
3.89
()87.87
(68.1%)(34.4%)(32.7%)
(46.5%)
(40.8%)
(34.2%)/
(40.2%)(34.6%)
(31.0%)
!
()
(4
(18.5%)
(16.7%)
!/
192.29
(52.5%)
!
76.7%
33.7%
(66.8%)
(1
2014 1230
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!
/(68.8%)
24
/(52.6%)
20-24
(49.4%)
2014 1230
(66.6%)
/
2
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!
2014 1230
3.893~4(29.2%)
1~2(24.8%)
1(48.5%)
1~338.9%
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!
2014 1230
(68.1%)
(34.4%)(32.7%)
(29.2%)
/(73.5%
/
(28.7%)(28.5
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!
2014 1230
(46.5%)
(40.8%)(34.2%)
24
25-29
25-2935-39
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!
2014 1230
/(40.2%)
20-24
(34.6%)24
(31.0%)
20-24
(53.8%)
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!
2014 1230
(23.3%)
()(76.7%)
33.7%
43.0%
(52.5%)
20-2430-39
192.29
101
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!
(42.7%)
(41.9%)
(61.1%)
(58.9%)
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!
2014 1230
(37.5%)
1~3
20.4%
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!
(49.4%)
KKbox()
3.89
87.87
23.3%
()(76.7%)
/
2014 1230
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2014 1230
(IX Survey)
CyberPanel
2014/12/052014/12/08
N=2,837
95%,1.84%201411
1463
1374
19 482
20-24 287
25-29 290
30-34 351
35-39 324
40 1104
1354
710
773
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(02) 3322-2882cm marcom@insightxplorer.com
!
!
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