internal communication
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PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
INTERNAL COMMUNICATION
WHAT?
WHY?
WHO?
HOW?
WHEN?
WHERE?
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
WHAT?
Internal Corporate Social Responsability Project.
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
WHY?
To let employees know what is Ericsson Response.
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
WHO?
Ericsson employees. Profile:- 89.000 people. - 140 countries- Average age: 39 years old- Cultural diversity- 20% R&D + 50% Services
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
HOW?• Opportunities and self-realization• Recognize their accomplishments• To be interested about the employees• Make employeers feel committed to
the company.• Opportunity to make network with
other workers.• Goals and Objectives• Make them feel connected to ER.
INTERNAL MOTIVATION
HIGH EFFICIENCY
PERSUADE THE CHIEF BENEFITS OF THE CAMPAIGN OF ERICSSON RESPONSE
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
WHEN?
An action each week, during one year.
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
WHERE?
Using the internal channels:
- Intranet- Yammer- Blog- Magazine
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
SOME ACTIONS: CONTESTS
- Aroused curiosity of employees- A fun way to interact- Create internal links- Fresh & New- Dynamic
BENEFITS & PRIZES- Specialized Training according to the profile
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
SOME ACTIONS: EXPERIENCE ER
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
SOME ACTIONS: EXPERIENCE ER
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
R.O.I
- Monitorization of online process (QUANTITY)
- Test (QUALITY)
PROJECTEricsson Response
DATEMarch 10th, 2011
IEDBarcelona
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