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International College for Girls
SFS GURUKUL MARG, MANSAROVER JAIPUR
DEPARTMENT OF MANAGEMENT STUDIES
SCHEME OF EXAMINATION
AND
COURSES OF STUDY
FOR
BBM
I Semester Examination November 2010
II Semester Examination April 2011
III Semester Examination November 2011
IV Semester Examination April 2012
V Semester Examination November 2012
VI Semester Examination April 2013
Syllabus applicable for the students seeking admission to the BBM Course in the
academic year 2010-11
International College for Girls
Department of Management Studies
BBM
Credit Templates & Examination Scheme
INTERNATIONAL COLLEGE FOR GIRLS (AUTONOMOUS),
JAIPUR
Department of Management Studies
BBM
SIX SEMESTER PROGRAMME
CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS
INTERNATIONAL COLLEGE FOR GIRLS
DEPARTMENT OF MANAGEMENT STUDIES
BBM
Course Content
UG Programme
Semester –I
Department of Management Studies
Course: B.B.M. – Pt I (I Semester)
Paper- 1: Fundamentals of Business Management
Code: (BBM-101)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The Course attempts to equip the students with the knowledge of the basic principles and
functionalities of Management function in a business organization. The course will prove
to be helpful for the students in learning to expedite the managerial functions in corporate
arena.
Unit Contents Lectures
I Management: Concepts, Nature, Scope, and
significance, Management Functions 09
II School of Management Thought: Classical, Neo-
Classical and Modern School of Thought 09
III Planning: Concept, Types and Process; MBO,
MBE, Decision Making, Techniques and
components, Rationality in decision making
09
IV Organizing: Concept, Types, Process and
Principles, Authority and Responsibility,
Delegation of Authority, Centralization and
Decentralization, Span of control
09
V Various forms of Organizational structures and
their merits-demerits, Formal and informal
Organization, merits and demerits.
09
Essential Reading: 1. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.
2. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi.
Reference books:
1. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi
2. Mathew, M. J., Business Management, Sheelsons, Jaipur
3. Sudha, G.S., Business Management, RBSA Publishers, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M– Pt I (I Semester)
Paper- 2: Fundamentals of Business Communication
Code: (BBM-102)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective Communication is the key to successful business. It leads one to negotiate effectively and
strike the right deal for the organization. This course provides insight into the technical
and structural aspect of communication in business.
Unit Contents Lectures
I Business Communication:
Concept and Objectives, Model and Process.
10
II Effective Communication:
Principles, 7 C’s of Effective Communication,
Effective speaking and Listening
10
III Forms and Types of Communication:
Formal and Informal (Grapevine), Oral and
Written, External and Internal, Verbal and Non-
verbal (Body language, Kinesics, Proxemics and
Paralanguage), Horizontal, Vertical (Upward &
Downward) and Diagonal.
06
IV Media of Communication:
Face-to Face, Audio, Visual, Audio-visual, Modern
Medias (Fax, Conferencing- Tele and Video,
Internet, E-Mail etc.)
10
V Barriers to Communication:
Wrong choice of medium, Physical barriers or
Mechanical Barriers, Semantic barriers, Different
comprehension of reality. Socio-Psychological
barriers, Cross-cultural Barriers.
Case Studies.
09
Max Marks : 100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 3. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New
Delhi
4. Asha Kaul, Business Communication, Prentice Hall, New Delhi
Reference books:
4. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan
Publishing Company, London.
5. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur
Department of Management Studies
Course: B.B.M– Pt I (I Semester)
Paper- 3: Law of Contract
Code: (BBM-103)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The Objective of this course is to acquaint the students with the concepts of contract and agreement
and help them learn to differentiate between them. The course will help them understand the effects
of different types of contracts.
Unit Contents Lectures
I • Introduction to Contract: Meaning of
contract, important definitions (Sec.2a to
Sec. 2j), valid essentials of contract,
difference in agreement and contract, all
contracts are agreements, but all agreements
are not contracts.
• Classification of Contracts
• Proposal and Acceptance: Meaning of
proposal, types, and legal rules as to the
offer. Acceptance: legal rules,
communication of offer and acceptance.
09
II • Contractual capacity: meaning, minors,
effects, person of unsound mind: meaning,
types and effects, persons disqualified by
other laws.
• Free consent: consent, consensus ad idem:
meaning. Coercion: meaning, valid
essentials, effects. Undue influence:
meaning, essential elements. Fraud:
meaning, essential elements.
Misrepresentation: effects. Mistake:
meaning, classifications (mistake of law and
mistake of facts).
• Consideration: meaning, legal rules,
Doctrine of privity of contract and
exceptions.
09
III • Legality of object and consideration:
when object and consideration considered
unlawful, agreement opposed to public
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
policy.
• Void agreements: meaning, types.
• Contingent contracts: meaning, valid
essentials, difference between wagering
agreement & contingent contract.
IV • Performance of contract: meaning, modes
of performance, time as essence of contract,
person entitled to demand performance,
time, place and manner of performance.
• Discharge of contract: meaning and modes
of discharge of contract, types of breach of
contract.
• Remedies for breach of contract: suit for
rescission of contract, suit for damages, suit
for quantum meruit, suit for specific
performance, suit for injuction.
09
V • Contract of Indemnity: meaning, valid
essentials, rights of indemnifier and
indemnity holder.
• Contract of Guarantee: meaning, valid
essentials, “is guarantee a contract of
uberrimae fidei”, kinds of guarantee, rights
of surety, discharge of surety from liability.
• Case study
09
Essential Reading: 1. Aggarawal, Rohini, Student’s guide to Mercantile & Commercial Laws, Taxmann
Allied Services Pvt. Ltd., New Delhi.
2. Kapoor, N. D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi
3. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi,
2006.
Reference books:
1. Datey, V.S., Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New
Delhi
2. Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi
3. Gulshan, S. S., Business Law, Excel Books, New Delhi
Department of Management Studies
Course: B.B.M– Pt I (I Semester)
Paper- 4: Managerial Economics-I
Code: (BBM-104)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The course aims at acquainting the students with the elementary concepts of economics,
which is vital for effective managerial decision-making. An attempt has been made to
familiarize the students with both, the microeconomics as well as macroeconomics.
Unit Contents Lectures
I Meaning and Scope of Managerial Economics,
Important factors influencing the managerial
decisions of the firm
06
II Utility analysis: Law of diminishing marginal
utility, Equi-marginal utility. 10
III Indifference curve analysis, Consumer surplus,
Law of demand, Elasticity of demand (Price,
income and cross elasticity), Demand forecasting
12
IV Production function: Concept, Short and Long run
productive function, Laws of variable proportion,
Isoquants, Returns to Scale, Internal and External
Economies and Diseconomies.
08
V Cost Curves, brief explanation of Long and Short
run cost curves. 08
Essential Reading:
1. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra
2. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai
3. Ahuja, H.L. , Business Economics, S.Chand & Company,New Delhi
Reference books:
1. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi
2. Salvatore, Dominick, Micro Economics, Oxford University Press, New York
3. Mukherjee,Debes, Business Economics Micro and Macro, New Central Book
Agency, Calcutta
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M. – Pt I (Semester-I)
Paper- 5 Practical
Code: (BBM- 105)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 101 Fundamentals of Business Management BBM 102 Fundamentals of Business Communication
BBM 103 Law of Contract BBM 104 Managerial Economics-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 101
10 Marks
II Project/ Case Study / Exercises
based on BBM 102
10 Marks
III Project/ Case Study / Exercises
based on BBM 103
10 Marks
IV Project/ Case Study / Exercises
based on BBM 104
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Business Studies
Course: B.B.M– Pt I (I Semester)
Paper- 6: Fundamentals of Accounts-I
Code: (BBM-106)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The Course attempts to develop a conceptual understanding of fundamentals of the
accounting system and their application in business.
Unit Contents Lectures
I Basics of Book Keeping and Accountancy:
Definition and its Usefulness, Financial Accounting
principles, Concepts and Convention
05
II System of Book keeping: Double entry system,
Books of prime entry, Subsidiary books, Recording
of cash and Bank Transaction, Preparation of
Ledger accounts, Preparation of trial balance.
10
III Bank reconciliation statement: Need for
reconciliation between Cashbook and bank
passbook, problems relating to the preparation of
Bank reconciliation statement
Depreciation Accounting: Straight line &
diminishing balance method, Computation and
accounting treatment of Depreciation, Changes in
depreciation method
09
IV Bills of exchange: Bills receivable and bills
payable, Acceptance and Endorsement,
Discounting, Retirement, Dishonour and Renewal
of bills, Accommodation bills
Rectification entries: Classification of Errors,
Location of Errors, Rectification of Errors,
Suspense Account, Effect on profit
09
V Final Accounts: Concept of Capital, Revenue and
Deferred Revenue Expenditure, Opening entries,
Closing entries, Adjustment entries, Manufacturing,
Trading and Profit and Loss Account, (With
adjustment) and Balance Sheet
12
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Maheshwari, S. N., An Introduction to Accountancy, Vikas Publishers, New Delhi
2. Mukharjee, A. and Hanif, M., Modern Accountancy, Tata McGraw Hill, New Delhi, Vol.
I.
3. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann
Allied Services, New Delhi.
4. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur
Reference books:
1. Tulsian, P.C., Accountancy, Tata McGraw-Hill, New Delhi
2. Goel, D.K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi
3. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi.
Note- The candidate shall be permitted to use battery operated pocket calculator that
should not have more than 12 digits, 6 functions and 2 memories and should be noiseless
and cordless
Department of Management Studies
Course: B.B.M– Pt I (I Semester)
Paper- 7: Fundamentals of Computers and Office Automation
Code: (BBM-107)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The Course attempts to equip the students with the knowledge of the basic principles and
functionalities of Management function in a business organization.
Unit Contents Lectures
I Anatomy Of Computer: Introduction to Computers (definition,
characteristics & uses), System unit (memory, ALU & control unit), Input /
Output devices, Storage devices ( Memory- primary & secondary).
Computer Software: Introduction to Software, its type (system,
application & utility).
Communication Technology: Data communication, Data Transmission
medium(modem), Communication Channels- transmission medium(twisted pair,
coaxial & fiber optic cables), Computer and networks, Need for networking,
components of network,), HTTP, Web Browser, Introduction to internet, Uses
of internet, E-mail, Sending Email, Attaching files with E-mail.
09
II Introduction to DOS: Concept of Operating System, Introduction to DOS,
Important terms in DOS (program, file, directory, names, volume label, disk
drive & its name(MS-DOS prompt)
DOS File System & Various Commands: Dos file system, path &
path names, internal commands (dir, cd, md, rd, copy, del, ren, date, time, ver,
vol, cls, type, prompt, path) and external commands
Introduction to MS-Windows: Introduction, features (Desktop & its
components, the window, the application window (various bars), the document
window, the dialog window, the icons),
Exploring the Windows: Windows explorer, Control panel, Setting
wallpaper, screen saver, background.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Managing Files & Folders: Creating a folder, Scandisk, Checking &
Formatting disk space, Compressing/ Zipping files (WinZip), Virus &
Antivirus.
III Introduction to MS-Word: Introduction to word processing, Features of
Word processors, Getting started with MS-Word, Working with word
documents, Quitting word, Shortcut keys.
Formatting documents: Formatting documents, Selecting text,
Formatting characters, Changing cases, Paragraph formatting, Indents, Using
format painter, Page formatting, Header & footer, Bullets & numbering, Tabs,
Forming tables.
Editing Text: Finding & replacing text, Go To (5) command, Proofing text
(Spell check, Auto correct), Reversing actions, Macros, Inserting pictures,
Hyperlinks, Mail merging, Printing, Getting Help.
09
IV Excel Basics: Introduction, spreadsheet, workbooks, saving a file, opening
an existing worksheet, Rows and columns, cell entries (numbers, labels,
formulas), spell check, find and replace, Adding and deleting rows and columns.
Various Tools & functions: Filling series, fill with drag, data sort,
Formatting worksheet, Functions and its parts. Some useful Functions in excel (SUM, AVERAGE, COUNT, MAX, MIN,
IF), What-if analysis, cell referencing (Relative, Absolute, Mixed)
Renaming sheet, Printing worksheet.
Charts in Excel: Introduction to charts, types of charts, creation of chart
from adjacent data/ nonadjacent data, printing a worksheet and chart
09
V Power Point Basics: Introduction, Use of power point, starting power
point, Presentation tips, components of slide, power point templates and
wizards, using template, choosing an auto layout, using outlines, adding
subheadings, editing text, formatting text, using master slide.
Tools in Power Point: Creating presentation using blank presentation,
adding slides, changing colour scheme, changing background and shading,
adding header and footer, adding clip arts and autoshapes, components used
for reference
Advanced Power Point tools: Various Power point views, Working in
slide sorter view (deleting, duplicating, rearranging slides), adding transition
and animations to slide show, inserting music or sound on a slide, Inserting
action buttons or hyperlinks for a presentation, set and rehearse slide timings,
viewing slide show ,Printing slides.
09
Essential Reading: 1. Dr. Leena Bhatia & Dr. Bindu Jain, Elementary Computer Application :.
2. Elementary Computer Application : Shubhi Lall.
Reference books:
1. Mastering DOS – Robbins
2. Mastering Windows 98 – Robert & Cowart
3. Mastering Word 2000 – Mansfield & Olsen
4. Mastering Excel 2000 – Martin, Hansen, Klingher & Beth
5. Mastering Power Point 2000 – Murray
Department of Management Studies
Course: B.B.M. – Pt I (I Semester)
Paper- 8 Practical
Code: (BBM-108)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following paper Paper
Code
Title of Paper
BBM 106 Fundamentals of Accounts-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File/Practical
Test
Viva Voce
I
Manual Accounting-Journal,
Ledger, Subsidiary Books, Bank
Reconciliation Statement based on
BBM 106
30 Marks
40 Marks 30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At the
semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M. – Pt I (I Semester)
Paper- 8 Practical
Code: (BBM-109)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following paper Paper
Code
Title of Paper
BBM 107 Fundamentals of Computer & Office Automation
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File/Practical
Test
Viva Voce
II Practical Test based on BBM 107 30Marks 40 Marks 30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At the
semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Semester –II
Department of Management Studies
Course: B.B.M– Pt I (II Semester)
Paper- 1: Principles and Practice of Management
Code: (BBM-201)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The Course attempts to equip the students with the knowledge of the basic governing
principles and functionalities of Management function in a business organization.
Unit Contents Lectures
I Principles of Management, Roles and Skills of a
manager, Levels of Management. 09
II Leadership: Functions, Qualities, Power,
Leadership Styles Managerial Grid, Leader vs.
manager. Traditional, Behavioral, Contingency and
Modern Theories of Leadership
19
III Motivation: nature of motivation (monetary
factors, non-monetary factors), theories of
motivation (X-Y theory, Maslows, Herzberg, ERG,
Vroom’s expectancy theory, McClelland’s theory
of needs.
09
IV Controlling: Nature of control in organizations,
Types of control, Steps in control in process,
Controlling Techniques
09
V Change management, Lewin’s three step model
Project Submission & Case Study 09
Essential Reading: 5. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.
6. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi.
Reference books:
6. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi
7. Mathew, M. J., Business Management, Sheelsons, Jaipur
8. Sudha, G.S., Business Management, RBSA Publishers, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M– Pt I (II Semester)
Paper- 2: Applied Business Communication
Code: (BBM-202)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The course attempts to expose the students to the applied aspect of business
communication and to teach them the art of business letter writing and report writing,
without grammatical mistakes.
Unit Contents Lectures
I Development of Soft Skills Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquettes, Leadership Skills.
09
II Practice in Business Communication: Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussion.
09
III Meetings Agenda, Notice and Minutes
09
IV Business Letter Writing: Essentials, Structure and Layout, Types.
09
V Report Writing: Characteristics, Types of Report, Layout.
09
Essential Reading: 1. P. D. Chaturvedi & Mukesh Chaturvedi Business Communication, Pearson Education
New Delhi.
2. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New
Delhi
3. Asha Kaul, Business Communication, Prentice Hall, New Delhi
Reference books:
9. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan
Publishing Company, London.
10. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M– Pt I (II Semester)
Paper- 3: Business Law
Code: (BBM-203)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The Objective of this course is to acquaint the students with the different types of laws, which a
businessman is generally exposed to or is affected by. The course aims at exposing the student to
the regulatory framework of the Indian business.
Unit Contents Lectures
I Specific Contracts:
Bailment: meaning, valid essentials, modes of
delivery of goods, classification of bailment, duties
and rights of bailor and bailee, finder of goods lost,
termination of bailment, lien: meaning and types.
07
II Specific Contracts:
Contract of Agency: meaning, essentials, creation and
termination of agency, who may be an agent and
principal, duties and rights of agent and principal, sub-
agent, substituted agent, personal liability of agent.
06
III Sale of Goods Act, 1930: contract of sale of goods:
meaning, essentials, difference between sale and
agreement to sell, classification of goods, effects of
destruction of specific goods.
Transfer of property in goods: rules, transfer of
ownership by non-owners.
Performance of contract: meaning, rules relating to
delivery of goods, duties and rights of buyer.
Unpaid seller: meaning, rights-against the goods and
against the buyer.
Remedies for breach of contract: buyer’s remedy and
auction sale.
11
IV Consumer Protection Act, 1986:
Objectives, important terms, rights of consumer.
Consumer protection councils, dispute redressal
agencies: district forum, state commission, central
commission, differences.
11
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
V Company’s Act 1956: meaning of company, basic
features, kinds of companies, promotion and
incorporation, privileges given to an independent private
company.
Case study, Project work, Student’s presentation
10
Essential Reading: 4. Aggarawal, Rohini, Student’s guide to Mercantile & Commercial Laws, Taxmann
Allied Services Pvt. Ltd., New Delhi.
5. Kapoor, N. D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi
6. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi,
2006.
Reference books:
4. Datey, V.S., Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New
Delhi
5. Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi
6. Gulshan, S. S., Business Law, Excel Books, New Delhi
Department of Management Studies
Course: B.B.M– Pt I (II Semester)
Paper- 4: Managerial Economics-II
Code: (BBM-204)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The course aims at acquainting the students with the elementary concepts of economics, which is
vital for effective managerial decision-making. An attempt has been made to familiarize the
students with both, the microeconomics as well as macroeconomics.
Unit Contents Lectures
I Market structure-Meaning, Classification, and
Characteristics of market; Perfect Competition,
Monopoly, Monopolistic and Oligopoly
10
II Price output determination under Perfect
Competition market, Monopoly market 10
III A brief explanation of Discriminating monopoly,
Oligopoly market: Price war, Price rigidity (kinked
demand curve), Price Leadership
06
IV Theory of Factor pricing: Marginal Productivity
Theory, Theory of Rent (Traditional and Modern
approach)
12
V Theory of Wages, Profits and Interest, National
Income analysis-Concepts, methods of
measurement. An overview of Business Cycle
affecting the firm.
07
Essential Reading: 4. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra
5. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai
6. Ahuja, H.L. , Business Economics, S.Chand & Company,New Delhi
Reference books:
4. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi
5. Salvatore, Dominick, Micro Economics, Oxford University Press, New York
6. Mukherjee, Debes, Business Economics Micro and Macro, New Central Book
Agency, Calcutta
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M. – Pt I (Semester-II)
Paper- 5 Practical
Code: (BBM- 205)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers Paper
Code
Title of Paper
BBM 201 Principles and Practices of Management BBM 202 Applied Business Communication
BBM 203 Business Laws
BBM 204 Managerial Economics-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 201
10 Marks
II Project/ Case Study / Exercises
based on BBM 202
10 Marks
III Project/ Case Study / Exercises
based on BBM 203
10 Marks
IV Project/ Case Study / Exercises
based on BBM 204
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Business Management
Course: B.B.M– Pt I (II Semester)
Paper- 6: Fundamentals of Accounts-II
Code: (BBM-206)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The Course attempts to develop a conceptual understanding of fundamentals of the
accounting system and their application in business.
Unit Contents Lectures
I Preparation of Accounts from Incomplete Records
(Single Entry System):
Nature of Incomplete Records, Limitations of the Single
Entry System, Ascertainment of Profit or Loss,
Difference between Double Entry System and Single
Entry System.
Financial Statement of Non Profit Making Entities-
Receipt and Payment Account and Income and
Expenditure Account and Balance Sheet, Accounts of
Professional.
09
II Valuation of Goodwill &Valuation of Shares
09
III Issue and Forfeiture of Shares: Introduction, Types of
Companies, Types of Shares, Central Government
Rules/SEBI Guidelines on Issue of Shares including
concepts of Book Building and Demat Shares,
Accounting for issue of shares, Right Issue, Issue of
Shares to Vendor, Issue of Shares to Promoters, Issue of
Sweat Equity Shares, Employees Stock Option Scheme
(ESOS), Bonus Issue, Forfeiture and Reissue of Shares.
09
IV Redemption of Preference Shares and Buy Back of
Shares: Introduction, Redemption of Preference Shares,
Accounting Treatment, Calculation of Minimum Fresh
issue of shares to comply with section 80 of the Act,
Minimum Fresh Issue to Provide Funds for Redemption,
Partly Called up Preference Shares and Redemption of
Preference Shares, Fully Called up but partly paid up
Shares and Redemption of Preference Shares, Buy Back
of Equity Shares.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
V Accounting For Debentures: Introduction, Meaning
and Types of Debentures, Difference between Shares
and Debentures, Accounting for Issue of Debentures,
Treatment of Discount on issue of Debentures, Interest
on Debentures, Meaning of Redemption of Debentures,
Sources of Redemption of Debentures, Methods for
Redemption of Debentures.
09
Essential Reading: 5. Maheshwari, S. N., An Introduction to Accountancy, Vikas Publishers, New Delhi
6. Mukharjee, A. and Hanif, M., Modern Accountancy, Tata McGraw Hill, New Delhi, Vol.
I.
7. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann
Allied Services, New Delhi.
8. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur
Reference books:
4. Tulsian, P.C., Accountancy, Tata McGraw-Hill, New Delhi
5. Goel, D.K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi
6. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi.
Note- The candidate shall be permitted to use battery operated pocket calculator that
should not have more than 12 digits, 6 functions and 2 memories and should be noiseless
and cordless
Department of Management Studies
Course: B.B.M– Pt I (II Semester)
Paper- 7: Programming Concepts and Database Management
Code: (BBM-207)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The Course aims to provide the knowledge of basic programming skills, database concepts, and
database management system (DBMS)
Unit Contents Lectures
I (Introduction to Programming Languages) Overview of programming, logic development
techniques (Algorithm, Pseudo codes, flow charts),
Programming language classification (Machine
language, Assembly language, high level
languages), Translators (Assembler, interpreter,
compiler).
09
II (Introduction to ‘C’ Programming)
Introduction to ‘C’ programming, overview of ‘C’
language, Character Set, Variables and Constants.
Keywords, Tokens, Literals, Expression and
syntaxes, Data types, Operators, Control statements
(if, multiple if, if-else, nested if’s, if –else- if
ladder), switch-case statement.
12
III (Loops & Arrays)
Loop in ‘C ‘(while, do-while, for loop), nested
loop. Break, continue, exit statement.
Introduction to arrays, single dimensional array.
08
IV (Introduction to Database System)
Introduction to data base concept. Introduction to
MS-Access, Database creation in MS-Access,
creating tables, entering data into table, editing
data, viewing records, sorting records.
09
V (Working with the Database Objects)
Querying a data base, Creating forms, Generating
reports in MS- Access.
07
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Yashwant Kanetkar,”Let us ‘C’” BPB Publication, New Delhi
2. Mastering Access 2000 – Simpson Alan, Robinson, & Celeste.
Reference books:
1. E. Balaguruswami,”Programming in ‘ANSI C’ “TMH Publication
2. Peter Nortons : “Introduction to Computers” (Fourth Edition)
Department of Management Studies
Course: B.B.M. – Pt I (I Semester)
Paper- 8 Practical
Code: (BBM-208)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following paper Paper
Code
Title of Paper
BBM 106 Fundamentals of Accounts-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File/Practical
Test
Viva Voce
I
Computerized Accounting- Use
of Accounting Software Tally,
Creation of Company, Creation of
Ledger Account, Voucher Entry,
Maintenance of Inventory Record,
Analysis of Trial Balance & Final
Accounts
30 Marks
40 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At the
semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M. – Pt I (I Semester)
Paper- 8 Practical
Code: (BBM-209)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following paper Paper
Code
Title of Paper
BBM 207 Programming concepts and Database Management
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File/Practical
Test
Viva Voce
I Practical Test based on BBM 207 30Marks 40 Marks 30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At the
semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Semester –III
Department of Management Studies
Course: B.B.M– Pt II (III Semester)
Paper- 1: Corporate Strategy
Code: (BBM-301)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be
able to lead the market and win over the competition.
Unit Contents Lectures
I Corporate Strategy: Concept, Strategic
Management Process, Strategic Intent, Vision,
Mission, Business Definition and Objectives.
09
II Environmental Scanning: External- (Macro and
Micro) environment appraisal, , Porter Five Forces
Model for Industry Analysis,
09
III Organizational Appraisal, SWOT. 09
IV Competitive Advantage: Concept, core
competence and Value Chain Approach, Generic
Competitive Strategies
09
V Corporate Level Strategy: Expansion/Growth,
Stability, Retrenchment, & Combination 09
Essential Reading: 1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.
2. Azhar Kazmi, Business Policy and Strategic Management
Reference books:
1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw-
Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw
Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.
4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate
Strategy, Delhi, Macmillan India.
5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M– Pt II (III Semester)
Paper- 2: Marketing Management-I
Code: (BBM-302)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours/Week
Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business
and help one learn the marketing mix concepts
Unit Contents Lectures
I Introduction-Nature, scope and importance of
marketing, approaches to marketing, selling Vs
marketing concept, Concept of Marketing of
services.
09
II Buyer Behavior and Market Segmentation:
Factors influencing buyer behavior, Buying
decision process, Segmentation-Targeting-
Positioning
09
III Managing the product: Product concept, levels of
products, product mix, product line decisions,
Brand Equity, Packaging, Labeling,
09
IV Concept of product life cycle: stage specific
marketing strategies, New product development
process.
09
V Pricing: Objectives of pricing, methods of pricing,
Factors influencing pricing.
09
Essential Reading:
1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education
(Singapore) Pte. Ltd., Delhi, 12th
ed.
2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An Indian
Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd
ed.
3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning
Implementation and Control, Delhi: Macmillan India Ltd., 3rd
ed.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Reference books:
1. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., New
Delhi, 7th
ed.
2. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai, 2006,
13th
ed.
3. Gandhi, J. C., Marketing Management –An Introduction, Tata Mc-Graw Hill
Publishing Co. Ltd., New Delhi, 1995.
4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994
5. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New
Delhi, 1997.
Department of Business Management
Course: B.B.M– Pt II (III Semester)
Paper- 3: Research Methodology-I
Code: (BBM-303)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective:
To understand the types, tools and methods of research and develop the ability to
construct data gathering instruments appropriate to the research design
Unit Contents Lectures
I Research: Definition and concept of research,
Objectives of research, Importance of research.
Types of Research- Descriptive vs Analytical,
Applied vs Fundamental, Quantitative vs
Qualitative, Conceptual vs Empirical, Historical,
Longitudinal Research.
Research Approaches, Research Process.
09
II Research Design: Meaning, Need and
Characteristics of a good research design. Types of
Research Design, Identification of a Research
problem. Selection of a Research problem.
Hypothesis: Purpose, Characteristics, Types and
criteria of hypothesis, Process of Hypothesis
Testing.
Variables: Meaning and Concept, Types of
variables.
09
III Data gathering instruments: Collection of Data,
Primary and Secondary Data, Methods of collecting
data, Sources of Secondary Data.
09
IV Scaling Techniques: Meaning and Purpose of
scaling techniques, Types of scales- Nominal,
Ordinal, Interval and Ratio scales.
Sampling- Meaning of Census and Sample.
Characteristics of a good Sample, Need for Sample,
Methods of Sampling-
Random Sampling Methods- Simple Random
Sampling, Stratified Sampling, Systematic
Sampling and Multi-stage Sampling
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Non-Random Sampling- Judgment or Purposive
Sampling, Convenience Sampling, Cluster
Sampling and Sequential Sampling.
V Statistics- Meaning, Importance, Limitations
Classifications and Tabulation of data, Discrete and
Continuous variables. Frequency Distributions and
Cumulative frequency distribution.
Measure of Central Tendency- Arithmetic Mean,
Median and Mode, their properties, merits and
demerits.
Measure of Dispersion- Range, Quartile
Deviation, Mean Deviation and Standard deviation,
coefficient of variation.
09
Essential Reading: 1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social
Research, Himalaya Publishing House, Mumbai
2. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,
Wishwa Publication, New Delhi.
Reference books:
1. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social
Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.
2. Dwivedi, R.S.(1997), Research Methods in Behavioural Sciences, Macmillan India,
Delhi, 1997.
3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New
Delhi.
4. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New
Delhi.
Department of Management Studies Course: B.B.M– Pt II (III Semester)
Paper- 4: Business Finance-I
Code: (BBM-304)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective
The course provides the knowledge of the importance of finance in business, its sources
and ways to analyze financial data to be able to come out with financial status of a
corporate enterprise.
Unit Contents Lectures
I Financial Management:
Meaning, Scope, Objectives, ,Significance,
Organisation and Limitations of Financial Management.
Capitalization- under capitalization and over
capitalization
09
II Sources of Finance:
Classification - Short Term and long term sources of
finance. Introduction about Financial Institutions-IDBI,
IFCI, ICICI
09
III Capital Structure:
Meaning, Capital Structure and Financial Structure,
Factors influencing Capital Structure. Capital Structure
Theories. Cost of Capital: Concept, Importance,
Classification and Determination of Cost of Capital.
09
IV Capital Budgeting: Concept, Importance, Methods- Pay back period, DCF
techniques, Accounting rate of return, IRR. Leverages:
Concept, Types of leverages and their significance
09
V Introductory knowledge about Stock market –
Primary market and Secondary market(stock exchange),
Market Indexes, Right and Bonus shares, Mutual Funds,
Bullion , Commodity markets
09
Essential Reading:
1. Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand
& Sons, New Delhi
2. Pandey, I. M., “Financial Management”, Vikas Publishing House
Reference books:
1. Khan, M.Y, Jain, P.K., “Financial Management”, Tata McGraw Hill, New Delhi
2. Agarwal, M.R., “Financial Management”, Garima Publications, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M– Pt II (Semester-III)
Paper- 5 Practical
Code: (BBM- 305)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 301 Corporate Strategy
BBM 302 Marketing Management-I BBM 303 Research Methodology-I BBM 304 Business Finance-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 301
10 Marks
II Project/ Case Study / Exercises
based on BBM 302
10 Marks
III Project/ Case Study / Exercises
based on BBM 303
10 Marks
IV Project/ Case Study / Exercises
based on BBM 304
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or
concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for
each paper. Respective subject faculty would do internal/continuous assessment. At the semester
end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files
prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M– Pt II (III Semester)
Paper- 6: Quantitative Techniques for Management-I
Code: (BBM-306)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective
The objective of the course is to provide knowledge of tools and techniques of operation research and
quantitative techniques.
Unit Contents Lectures
I Quantitative Techniques: An Introduction , Nature, Scope and
Role of Operations Research and Quantitative Techniques,
Scientific approach in decision-making, Limitations of these
Techniques
09
II Transportation: Solving the problem. Testing the optimality
MODI method. Cases of unbalanced problems, Degeneracy,
Maximization objective, Multiple solutions and Prohibited Routes.
Assignment: Solving the problem. Cases of unbalanced problems,
multiple optimum solutions, maximization objective and
unacceptable assignments
09
III Linear Programming: Mathematical formulation of Linear
Programming problems and their solution using Graphic approach
and Simplex method, Primal and its dual
09
IV Theory of Games: Two persons Zero Sum games, Pure and
Mixed strategy 09
V Queuing Model: Single Channel queuing theory in business
decision-making. 09
Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,
Jaipur
2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh
Book Depot, Jaipur
3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur
4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi
References:
1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New
Delhi
2. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi
3. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur
4. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for
Managerial Decisions, New Age International
Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more
than 12 digits, 6 functions and 2 memories and should be noiseless and cordless.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M– Pt II (III Semester)
Paper- 7: Management Information System-I
Code: (BBM-307)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective This course aims to integrate the core competencies of management as well as information
technique and provide leverage to the management function so that the modern managers are not
only able to take decisions but ‘informed decisions’ to enhance its effectiveness.
Unit Contents Lectures
I MIS A Framework: Concept, Management, Information, System, MIS
definitions, Nature & Scope, Characteristics,
Functions, Importance & Limitations, MIS & Use
of Computers.
10
II Management Process:
Introduction to management, Approaches to
management, Functions of the manager, MIS as a
support to the management, Management
effectiveness, Planning, Organizing, Staffing,
Directing, Controlling, and MIS: A tool for
management process.
08
III Information : Concept, Attributes, Classification (action vs. no-
action, recurring vs. non-recurring information,
internal vs. external, strategic, tactical, operational),
methods of information collection, Decision-
making concept, Simon’s model of decision-
making, MIS & decision-making.
09
IV Information System for Decision-making: Classification of MIS (TPS, MIS, DSS, EIS, OAS,
BES).
Computer hardware for information system:
Introduction- Basics of data representation, types of
computers, basic components of computer system.
08
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Computer software for information system:
Introduction- programming languages,
classification of software, role of software in
problem solving, criteria for investment in
hardware & software.
V Database Management System:
Introduction, database hierarchy, data duplication,
data inconsistency, lack of data integration, data
dependence, program dependence, databases,
objectives, advantages, disadvantages, database
structure, E-R diagram, DBMS, definition of DML
and DDL.
10
Essential Reading: 1. Javedkar, W. S., Management Information System, Tata McGraw Hill, New Delhi.
2. Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi
3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd.,
2003)
4. D.P.Goyal - Management Information Systems-Managerial Perspectives
(Macmillan)
Reference books:
1. O’Brien, Management Information System
2. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern
management, Prentice Hall of India, New Delhi.
3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System:
Managing the digital firm, Pearson Education, New Delhi.
4. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill,
New Delhi
Department of Management Studies
Course: B.B.M– Pt II (III Semester)
Paper- 8 Practical
Code: (BBM-308)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers Paper
Code
Title of Paper
BBM 306 Quantitative Techniques for Management-I
BBM 307 Management Information System-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File/Practical Test
Viva Voce
I
Project/ Case Study/Exercises based
on BBM306 15 Marks
20 Marks 15 Marks
II Practical Test based on BBM 307
15 Marks 20 Marks 15 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the
HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the
work done for each paper. Respective subject faculty would do internal/continuous assessment. At
the semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Semester –IV
Department of Management Studies
Course: B.B.M– Pt II (IV Semester)
Paper- 1: Strategic Management
Code: (BBM-401)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be
able to lead the market and win over the competition.
Unit Contents Lectures
I Choice of Strategy: Concept of choice of Strategy, Choice process.
Evaluation of Strategic alternatives, Gap Analysis,
Business portfolio matrix- BCG. Factors Affecting
choice of Strategy. Time Dimension and
contingency Strategies.
09
II Strategist:
Role of CEO and BOD in strategic Management.
09
III Strategic Implementation:
Concept, Aspects and Issues in Strategic
Implementation. Resource Allocation, Functional
Implementation.
09
IV Evaluation and Control: Meaning of Strategic control, Elements of a
Strategic control system- Feed forward control,
Feedback control and concurrent control.
09
V Corporate Social Responsibility (CSR)–
Concept, Definition, Friedman’s Traditional view
and Carroll’s Modern view of CSR, Responsibility
towards various Stakeholders.
Written Analysis of Cases.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand &
Sons.
2. Azar Kazmi, Business Policy and Strategic Management
Reference books:
1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management,
McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata
McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.
4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of
Corporate Strategy, Delhi, Macmillan India.
5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
Department of Management Studies
Course: B.B.M– Pt II (IV Semester)
Paper- 2: Marketing Management-II
Code: (BBM-402)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours/Week
Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business
and help one learn the marketing mix concepts
Unit Contents Lectures
I Marking communication: Meaning and
Importance, communication objectives, effective
communication, and communication process.
09
II Promotion Tools-I: Advertising-meaning,
objectives types in advertising decisions, planning
and evaluation of campaign, Personal Selling-
objectives, functions and principles; process
09
III Promotion Tools-II: Public Relations-Importance
and methods, Direct Marketing concept, Sales
Promotion- Purpose, Consumer and Dealer
promotion methods, Sales force promotion.
09
IV Marketing channels: Types of channels, channel
functions, objectives. 09
V Logistics and physical distribution
Functional areas of physical distribution.. 09
Essential Reading:
1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson
Education (Singapore) Pte. Ltd., Delhi, 12th
ed.
2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An
Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd
ed.
3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning
Implementation and Control, Delhi: Macmillan India Ltd., 3rd
ed.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Reference books:
4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.,
New Delhi, 7th
ed.
5. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai,
2006, 13th
ed.
6. Gandhi, J. C., Marketing Management –An Introduction, Tata Mc-Graw Hill
Publishing Co. Ltd., New Delhi, 1995.
7. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994
8. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India,
New Delhi, 1997.
Department of Business Management
Course: B.B.M– Pt II (IV Semester)
Paper- 3: Research Methodology- II
Code: (BBM-403)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective To understand the types, tools and methods of research and develop the ability to analyze data gathered to
draw precise and relevant conclusions and write it in the form of a Research report.
Unit Contents Lectures
I Correlation Analysis- Definition and concept,
Types and measures of studying Correlation (Karl
Pearson’s coefficient of correlation, Product
moment method, Spearman’s Rank correlation
coefficient and Concurrent Deviation Method )
Correlation in Bivariate Frequency Table
Probable and Standard Error.
Regression Analysis- Definition, Concept, Uses
and Properties. Least Square Methods, Regression
Coefficients, Fitting of Regression lines.
09
II Sampling Theory- Parameter and Statistic,
Sampling Distribution of a Statistic and Standard
Error of a Statistic
Test of Hypothesis- Element and Procedure of
Testing a Statistical Hypothesis, Types of Errors.
Level of Significance
Test of Significance (Large Sample)- Sample
Mean, Difference between two Sample Means,
Difference between two Standard Deviations,
Sample Proportion and Difference between two
Sample Proportions.
09
III Test of Significance (Small Sample)- Application
of Student’s t- test for Mean, Difference Between
two Means ( Independent and Paired t-test for
Difference of Means).
Chi-square test- Definition and Nature,
Uses of Chi-Square Test- Test of Goodness of Fit,
Test of Independence of Attributes and Test for the
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Population Variance.
IV Analysis of Variance- One-way and two-way
classification.
09
V Research report writing:
Format of research report, presentation, footnote-
endnote, bibliography, references.
09
Essential Reading: 1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers.
2. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social
Research, Himalaya Publishing House, Mumbai
3. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,
Wishwa Publication, New Delhi.
Reference books:
1. Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II.
2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.
3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and
Sons, New Delhi.
4. Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi.
5. Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand
and Sons, New Delhi
Department of Management Studies
Course: B.B.M– Pt II (IV Semester)
Paper- 4: Business Finance-II
Code: (BBM-404)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources
and ways to analyze financial data to be able to come out with financial status of a
corporate enterprise.
Unit Contents Lectures
I Funds Flow and Cash flow Statements 09
II Working Capital Management: Concepts and Significance, Factors affecting working
capital requirements, Ascertainment of working capital
requirements using Operating Cycle Method, Net
Current Assets or Forecasting Method, Management of
cash and Receivables
09
III Dividend Policy: Meaning, Concepts, Types of Dividend Policy,
Dividend Models.
Management of Inventory
09
IV Ratios: Short term liquidity, solvency, profitability and
investment ratio.
09
V Cost Volume Profit Analysis: CVP, Break Even Analysis, Contribution, Margin of
safety.
09
Essential Reading: 1. Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand &
Sons, New Delhi
2. Pandey, I. M., “Financial Management”, Vikas Publishing House
Reference books: 3. Khan, M.Y, Jain, P.K., “Financial Management”, Tata McGraw Hill, New Delhi
4. Agarwal, M.R., “Financial Management”, Garima Publications, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M– Pt II (Semester-IV)
Paper- 5 Practical
Code: (BBM-405)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 401 Strategic Management BBM 402 Marketing Management-II BBM 403 Research Methodology-II BBM 404 Business Finance-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 401
10 Marks
II Project/ Case Study / Exercises
based on BBM 402
10 Marks
III Project/ Case Study / Exercises
based on BBM 403
10 Marks
IV Project/ Case Study / Exercises
based on BBM 404
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M– Pt II (IV Semester)
Paper- 6: Quantitative Techniques for Management-II
Code: (BBM-406)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The objective of the course is to provide knowledge of tools and techniques of operation
research and quantitative techniques.
Unit Contents Lectures
I Network Analysis: PERT / CPM, Cost Analysis and Crashing
the Network, Probability consideration under PERT. 13
II Decision Theory: Decision-Making under certainty, uncertainty
and risk, Decision tree analysis 06
III Replacement Theory: Replacement of items that deteroiate
with time, Time value of money-concept and replacement of
items that fails suddenly (Excluding Staff replacement problems)
Simulation
08
IV Probability: Concept, Laws of probability, Baye’s theorem,
Mathematical Expectation 08
V Probability Distributions: Binomial, Poisson and Normal
probability distribution 10
Essential Readings:
1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,
Jaipur
2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh
Book Depot, Jaipur
3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur
4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi
References:
5. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New
Delhi
6. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi
7. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur
8. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for
Managerial Decisions, New Age International
Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more
than 12 digits, 6 functions and 2 memories and should be noiseless and cordless
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M– Pt II (IV Semester)
Paper- 7: Management Information System-II
Code: (BBM-407)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective This course aims to integrate the core competencies of management as well as information
technique and provide a leverage to the management function so that the modern managers are not
only able to take decisions but ‘informed decisions’ to enhance its effectiveness.
Unit Contents Lectures
I System: system concepts, system control, types of
system.
System analysis and design: introduction, need for
system analysis and design, introduction to SDLC,
system development model (waterfall, prototyping).
08
II Development of MIS: development of long range
plans of MIS, Business plan vs. MIS plan Class of
Information: Organizational information,
functional information, and operational
information, determining the information
requirement, development and implementation of
MIS, evaluation of MIS.
10
III Applications of MIS: introduction, personnel,
finance, production, materials, marketing
management.
10
IV Decision Support System: evolution, objective,
classifications, characteristics, components,
development, relationship between MIS and DSS,
applications of DSS (TPS, MIS, DSS and EIS).
09
V Network: Introduction, data transmission direction
(simplex, half-duplex, full-duplex), topology (star,
bus, ring), definition of client-server computing,
components (hardware and software) and functions
of client-server systems, LAN-MAN-WAN,
network management.
08
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Javedkar, W. S., Management Information System, Tate McGraw Hill, New
Delhi.
2. Kanter, Jerome, Management Information System, Prentice Hall of India, New
Delhi
3. A.K.Gupta, - Management Information Systems (S.Chand & Company
Ltd., 2003)
4. D.P.Goyal - Management Information Systems-Managerial Perspectives
(Macmillan)
Reference books:
5. O’Brien, Management Information System
6. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern
management, Prentice Hall of India, New Delhi.
7. Laudon, Kenneth C. and Laudon P. Jane, Management Information
System: Managing the digital firm, Pearson Education, New Delhi.
8. Lucas, Henry C., Information Technology for Management, Tata
McGraw-Hill, New Delhi
Department of Management Studies
Course: B.B.M– Pt II (IV Semester)
Paper- 8 Practical
Code: (BBM-408)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers Paper
Code
Title of Paper
BBM 306 Quantitative Techniques for Management-II
BBM 307 Management Information System-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File
Viva Voce
I
Project/ Case Study/Exercises based
on BBM 406 15 Marks
20 Marks 15 Marks
II Practical Test based on BBM 407 15 Marks 20 Marks 15 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/Project/Case Study/ Exercise allotted by the
HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the
work done for each paper. Respective subject faculty would do internal/continuous assessment. At
the semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Semester –V
Department of Management Studies
Course: B.B.M– Pt III (V Semester)
Paper- 1: Organizational Behaviour-I
Code: (BBM-501)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The objective of the course is to acquaint the students with the individual and group behavioural
aspect of Organization, which influences the management practices and the overall organizational
productivity.
Unit Contents Lectures
I Introduction: Concept, meaning, of organization,
Meaning and Concept of Organization Behaviour. 09
II Perception: Nature, Importance, difference between
sensation and perception, perceptual process perceptual
selectivity, perceptual organization.
09
III Personality: Meaning, Determinants of personality,
personality development theories.-Psychoanalytic
theory, Socio-psychological theory, Trait theory, Self
theory.
09
IV Motivation: Concept, Motivation and Behaviour,
Primary and secondary motives, Financial and Non
Financial Motives.
09
V Theories of motivation: Maslow’s Need hierarchy
theory, Herzberg’s Motivation Hygiene theory, V
room's expectancy theory, Porter-Lawler model,
Equity theory of work motivation. Alderfer’s ERG
theory, McClelland’s achievement motivation theory.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential reading:
1. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,
Applications, Prentice Hall of India Private Limited, New Delhi
2. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi
3. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.
Reference book:
1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and
Managing Life at work, Pearson Prentice Hall, Toronto, 2005
2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization
behaviour, McGraw-Hill International Editions Management Series, New York.
Department of Management Studies
Course: B.B.M– Pt III (V Semester)
Paper- 2: Human Resource Management-I
Code: (BBM-502)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective Human Resource is an important asset of the organization. The course provides knowledge with
regards to the management of this asset in the most productive and efficient manner.
Unit Contents Lectures
I HRM: Basic concepts, Objectives, Importance and
functions, Difference between HRM and PM,
Genesis and growth of HRM in India, Emerging
horizons in HRM
09
II HRP: concept, Importance, process, Barriers to HRP
Job Design: concept, factors and techniques of job
design
09
III Job Analysis: concept, uses, process and methods
(Job description and Job specification)
Recruitment: meaning, factors affecting
recruitment, recruitment process, sources of
recruitment (internal, external)
09
IV Selection: meaning, Selection process, Types of
Tests, Testing concepts, various types of
Interviews, New methods of selection
(participative selection and employee leasing)
09
V Placement and Induction: concept,
objectives and procedure of induction,
Advantages
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading:
1. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.
2. C B Gupta, Human Resource Management
3. C.B Mamoria and S. V.Gankar, Human Resource Management,
Reference books:
1. Ashwathappa, Human Resource Management,
2. P. Subba Rao, Essentials of Human Resource Management and Industrial Relations
Department of Management Studies
Course: B.B.M– Pt III (V Semester)
Paper- 3: International Business - I
Code: (BBM-503)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective With markets and businesses reaching out to global dimensions, managers are required to have an
understanding of the international business operations as well. This course aims to provide the basic
information about the various functional and influencing aspects of international business.
Unit Contents Lectures
I International Business: Introduction—Meaning of I. B., International
Business Vs. International Trade, Domestic Vs. I. B.,
Scope of I. B., Role of I. B. Driving forces of I. B.,
Forces restricting I. B., Importance of studying I. B.
09
II Cultural environment:
Definition of culture components of culture,
(Language, religion, values, attitudes, customs,
Education, family, Material culture Aesthetics)
Imperatives of culture for I. B.
09
III The Global Economic Environment:
The Global Economy. Bases of Economic. Economic
system-Market Allocation, Command Allocation,
Mixed Allocation. Indicators of Economics- Balance
of payment, Exchange rate, Foreign Investment.
09
IV Political Environment:
Importance of political Environment for I. B. The
Political Systems: Democracy-Basic Principles,
Authoritarianism-Theocracy, Monarchy, Dictatorship.
Major Political objective-Political Sovereignty.
09
V International Financial Environment:
Foreign Direct Investment-Reasons, Volume and
directions, Foreign Exchange Transactions and
Terminology.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Thakur and Mishra, International Business.
2. J.M. Diwan and K.N. Sudarshan, International Business Management.
Reference books: 1. R.D. Robinson, International Business Management a guide to decision making
2. Ramu Shiva, International Business
3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian
perspective, Sultan Chand & Sons, New Delhi
Department of Business Management
Course: B.B.M– Pt III (V Semester)
Paper- 4: Cost & Management Accounting-I
Code: (BBM-504)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage
these cost centers, so as to exercise effective cost control in the organization, thereby increasing
its the overall profitability.
Unit Contents Lectures
I Introduction: Meaning and definition of cost
accountancy, Nature and Scope of Cost Accounting,
Cost Concepts, Distinction between Financial and Cost
Accounting. Elements of Cost, Cost Statements: An
Introduction
09
II Material: Material Cost Management, Need for Efficient
Purchasing, Storing of Materials, Methods of
Inventory Control, Some Specific Techniques Related to
Operating Control System viz. ABC Analysis, VED
Analysis, JIT, FSN, Material Cost and its
Components, Economic Order Quantity, Inventory
Levels i.e. Reorder Level, Maximum Stock Level,
Minimum Stock Level, Average Stock Level,
Methods of Issue Pricing i.e. LIFO, FIFO, Simple
Average, Weighted Average, HIFO, Standard Price
And Base Stock Method
09
III Labour: Recruitment, Recording of time and wages,
Time Keeping and Time booking, Job Evaluation and
Merit rating, Labour Turnover: meaning and nature,
Methods of calculating Labour Turnover, Methods of
remunerating Labours, Incentive Plans, Allocation of
wages, Idle Time: meaning and causes, Treatment of
idle time, Over time
09
IV Overhead : Meaning, Collection, Classifications, Apportionment, Allocation and Absorption of overheads; Treatment of interest on capital, Research and development expenses, Losses on account of depreciation, waste, obsolescence and defectives, Under and Over absorption of Overheads.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Single output or unit costing: Cost sheet,
Adjustments in cost sheet, Treatment of Scrap,
defectives, Absorption of overheads and calculation of
Tender price, Job Costing
V Ratio Analysis: Liquidity, Activity, Profitability, Leverage and Investment analysis Ratios
Capital Budgeting: Techniques of Capital budgeting,
Pay back Period method, Average Rate of Returns, Net
Present Value method, Internal rate of return
09
Essential Reading:
1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi
2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi
Reference books: 1. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi
2. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi
3. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi
4. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi
5. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur
6. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur
Department of Management Studies
Course: B.B.M– Pt III (Semester-V)
Paper- 5 Practical
Code: (BBM-505)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 501 Organizational Behaviour-I BBM 502 Concepts of Human Resource Management-I BBM 503 International Business-I BBM 504 Cost & Management Accounting-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 501
10 Marks
II Project/ Case Study / Exercises
based on BBM 502
10 Marks
III Project/ Case Study / Exercises
based on BBM 503
10 Marks
IV Project/ Case Study / Exercises
based on BBM 504
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M– Pt III (V Semester)
Paper- 6: E-Commerce-I
Code: (BBM-506)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective Information technology revolution has already taken the entire world by storm. This course aims
at leveraging commerce through information technology and to teach the students to use the
information technology to manage their business more efficiently and effectively
Unit Contents Lectures
I Introduction to E-Commerce:
The Scope of Electronic Commerce, Definition of Electronic
Commerce, Electronic Commerce and the Trade Cycle, Electronic
Markets, Internet Commerce, Advantages and limitation of e-
commerce, E –Commerce Perspective.
08
II Business Strategy in an Electronic Age:
Supply Chains, Porter’s Value Chain Model, Inter Organizational
Value Chains, Competitive Advantage, Competitive Strategy,
Porter’s Model, First Mover Advantage, Sustainable Competitive
Advantage, Competitive Advantage using E-Commerce, Business
Strategy, Introduction to Business Strategy, Strategic Implications
of IT Technology, Business
Environment, Business Capability, Strategy Formulation &
Implementation Planning, Ecommerce Implementation, E-
Commerce Evaluation.
10
III Business Models for E-Commerce (B2B, B2C, C2B, C2C):
Business-to-Business Electronic Commerce: Inter-organisational Transactions, The credit transaction trade
cycle, a variety of transaction, Electronic Markets, Usage of
Electronic Markets , Advantages and limitation of Electronic
Markets, future of electronic market
9
IV EDI:
Introduction to EDI, EDI definition, The benefit of EDI, EDI
examples, EDI nut and bolts: EDI technology, standards, EDI
communication, EDI implementations, EDI agreements, EDI
security.
9
V EDI and business:
Organisation that use EDI, EDI trading patterns, Transactions,
EDI adoptions and maturity, IOS EDI and internet e-commerce,
9
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Inter-organisational transactions, purchasing online, after sales
online, e-commerce in desktop facilities management
Essential Reading:
1. David Whiteley, E-Commerce, Tata McGraw Hill, 2000
2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce,
Pearson Education, 2000
Reference books:
1. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to
EBusiness,
Vanity Books International,New Delhi.
2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi
Department of Management Studies
Course: B.B.M– Pt III (V Semester)
Paper- 7: Corporate Internship Project & Viva Voce-I
Code: (BBM-507)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours Objective The training assignment exposes the students to the real corporate world and apply the learning and
management knowledge imbibed during the entire BBM course.
Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days,
and work on a research problem in the organization, where they do their internship. After successful
completion of the internship the student will be required to submit a copy of Corporate Internship report
to the organization and three copies to the college, with the internship certificate given by the concerned
organization, attached therein. The submission must be made not later than December 31, in the year
of commencement of VI Semester.
Research guide:
One of the internal faculty members from the College, where the student is pursuing BBM degree
course, shall be acting as the Corporate Internship guide.
Viva voce: (30 Marks) At the end of the V Semester, the student will have to appear for a Viva Voce examination before an
external. The Synopsis of Corporate Internship Reports will also be evaluated, and awarded the marks.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M– Pt III (V Semester)
Paper- 8 Practical
Code: (BBM-508)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers Paper
Code
Title of Paper
BBM 506 E-Commerce-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File
Viva Voce
I
Project/ Case Study/Exercises based
on BBM 506 30 Marks
40 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or
concerned faculty from the above Paper and prepare a Report/Record File of the work done for each
paper. Respective subject faculty would do internal/continuous assessment. At the semester Panel
of Examiners shall assess the work done in the Practical through the Report/Record Files prepared
by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Semester –VI
Department of Management Studies
Course: B.B.M– Pt III (VI Semester)
Paper- 1: Organizational Behaviour-II
Code: (BBM-601)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The objective of the course is to acquaint the students with the individual and group
behavioural aspect of Organization, which influences the management practices and the
overall organizational productivity.
Unit Contents Lectures
I Learning: Concept, Nature, Components Factors
affecting learning, Theories of learning-
Conditioning theory, Cognitive learning theory,
Social learning theory, Reinforcement and its
application in behaviour modification.
09
II Leadership: Concept, Leaders versus Managers
Theories of leadership: Trait theory, behavioral
theory, Fiedler's contingency theory, Hersey and
Blanchard's. Situation theory leadership in 21st
century.
09
III Leadership styles, Managerial Grid, Likert's
systems of leadership, normative model, Tannen
Baum and Schmidt’s model.
09
IV Stress Management: Concept, reasons of stress,
Strategies of overcoming stress. 09
V Organizational Change: Concept, Major forces of
change. Resistance to change,
Process of change. Developing support for change,
Change Model
09
Case Studies based on above syllabus
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential reading:
4. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,
Applications, Prentice Hall of India Private Limited, New Delhi
5. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi
6. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.
Reference book:
1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and
Managing Life at work, Pearson Prentice Hall, Toronto, 2005
2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization
behaviour, McGraw-Hill International Editions Management Series, New York.
Department of Management Studies
Course: B.B.M– Pt III (VI Semester)
Paper- 2 Human Resource Management-II
Code: (BBM-602)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective Human Resource is an important asset of the organization. The course provides knowledge with
regards to the management of this asset in the most productive and efficient manner.
Unit Contents Lectures
I Training: Concept, Objectives and Importance, types
of training, designing a training program, training
methods
Development: differentiate between development,
training and education; process development, methods
of development
11
II Compensation: Job Evaluation- concept, importance
and methods
Wage and salary- Objectives, factors and methods
Rewards and incentives- meaning advantages, types
of incentives, Fringe benefits
09
III Performance Appraisal: Meaning, process,
problems, methods of Performance Appraisal 09
IV Pay for Performance: Basic concepts (ESOP, profit
sharing, gain sharing)
Job Changes: Transfers, promotions
09
V Industrial Relation: Basic concepts: Need for
Industrial Relations; Prevention and Settlement of
Industrial Dispute, Collective Bargaining.
07
* Case Studies based on above syllabus
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading:
1. C.B Mamoria and S. V.Gankar, Human Resource Management
2. Ashwatthapa, Human Resource Management,
3. V SP Rao, Human Resource Management,
Reference books:
1. P. Subba Rao, Essentials of Human Resource Management and Industrial
Relations
2. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.
3. C B Gupta, Human Resource Management
Department of Management Studies
Course: B.B.M– Pt III (VI Semester)
Paper- 3: International Business-II
Code: (BBM-603)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective With markets and businesses reaching out to global dimensions, managers are required to have an
understanding of the international business operations as well. This course aims to provide the basic
information about the various functional and influencing aspects of international business.
Unit Contents Lectures
I International Trade Environment:
World Trading Patterns, Reasons why Countries trade-Trade
Theories, Mercantilism, Absolute Advantage, Comparative
Advantage, Barriers to World Trade-Quotas and Tariffs
W.T.O., Regional Integration.
11
II Legal environment: legal systems- Code v/s common law. Islamic law, socialist law,
laws relating to I.B. Market entry laws, product (Intellectual
property) laws. Warranties & product liabilities, pricing &
distribution, channels of distribution, promotion, sales of goods
and services. Others-tax laws, legal issues in I.B.-Conflict of laws,
jurisdiction, corruption.
09
III International Trade Practices and Documentation:
Export Import procedures and documentation.
09
IV International Business Organisation:
Types of I. B. organisation, EPRG orientation, new trends of
global organisation.
09
V International Regional Groupings: ASEAN, SAARC, EU
07
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading:
1. Francis Cherriliunam , International Business, PHI, New Delhi.
2. Roger Bennett, International Business, Pearson Education, New Delhi,
3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian
perspective, Sultan Chand & Sons, New Delhi
Reference books: 1. R. Chandran , International Business ,JAICO Publishing House, Mumbai.
2. Ajami, Cool, Goddard and Khambata, International Business, PHI, New Delhi.
Department of Business Management
Course: B.B.M.– Pt III (VI Semester)
Paper- 4: Cost & Management Accounting-II
Code: (BBM-604)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective The course aims to provide the skills to identify the cost centers and learn to analyze and
manage these cost centers, so as to exercise effective cost control in the organization,
thereby increasing its the overall profitability.
Unit Contents Lectures
I Contract Costing: contract accounting, Methods of determining contract price, Escalation clause, Profit on uncompleted contracts and different Types of problems related to contract.
09
II Service Costing (Operating Costing) : Meaning of Service cost, Service costing in case of Transporters, Canteens and Hotels
09
III Process costing: Meaning of Process costing, Procedure Treatment of Normal and Abnormal Loss and Abnormal Gains, Accounts for Normal and Abnormal loss and Abnormal Gain, Inter process Profit. Joint and By Products: Meaning and definition of Joint and By Product, Treatment of By products, Apportionment of Joint costs
09
IV Cost Volume Profit Analysis (Marginal
Costing): Meaning, Significance and Limitations,
Breakeven Analysis, Profit Volume Ratio, Assumptions
of Cost Volume Profit Analysis, Break Even Point,
Indifference Point, Decisions based on Marginal Costing
like Make or Buy, Own or Lease, Shut down or Continue
09
V Standard Costing: Meaning Significance, Limitation, Types of Standards and Variances pertaining to Material & Labour.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi
2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi
Reference books: 3. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi
4. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi
5. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi
6. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi
7. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur
8. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur
Department of Management Studies
Course: B.B.M. – Pt III (Semester-VI)
Paper- 5 Practical
Code: (BBM-605)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 601 Organizational Behaviour-II BBM 602 Concepts of Human Resource Management-II BBM 603 International Business-II BBM 604 Cost & Management Accounting-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 601
10 Marks
II Project/ Case Study / Exercises
based on BBM 602
10 Marks
III Project/ Case Study / Exercises
based on BBM 603
10 Marks
IV Project/ Case Study / Exercises
based on BBM 604
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 6: E-Commerce-II
Code: (BBM-606)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week Objective Information technology revolution has already taken the entire world by storm. This course aims
at leveraging commerce through information technology and to teach the students to use the
information technology to manage their business more efficiently and effectively
Unit Contents Lectures
I The Internet and The World Wide Web Introduction, The Internet Today, Historical Development of
Internet, Evolution of Internet, The World Wide Web Internet
Architecture Its Commercial Application Introduction, Meaning of Network, Transfer of Information,
Hardware Network.
08
II Network Security, Filters and Fire Walls: Introduction, Security Threat Defined, The Client Server Network
Security, Emerging Client Server Security Threats,
Protecting the Environment, Protecting the Network Media
Managing Network Devices, Increased Availability through
Redundancy, Securing Ethernet Switches, Network Security and
Management Systems, Network Layer Devices, External Services,
Administration, Management and Disaster Recovery, Data and
Message Security.
10
III Launching and Generating a Business on the Internet: Introduction, Life Cycle Approach, Business Planning: I
st Phase,
Hardware, Software, Security Setup: IInd
Phase, The Designs: IIIrd
Phase, Marketing Phase: IVth Phase, The Fulfillment Phase: V
th
Phase, The Maintenance and Enhancement: VIth Phase .
Web sites Design and Development: Introduction, The Web Site: Features and Advantages, Application
of Life Cycle for Design and Development of Web Site, Web Site
Creation / Development, Web Site Navigation Design, The
Criteria of Web Design.
9
IV Evaluation of Web Sites (Web Traffic Management) Introduction, Web Site Anatomy, Web Site Evaluation Criteria,
Web Personalization, Making Web Site Usable, Management of
Web Site Content and Traffic.
Internet Service Provider: Introduction, Working of ISP’s,
10
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Types of service providers, Types of web hosting services,
Selecting an ISP, Selecting and registering your Domain Name.
V Electronic Payment System:
Introduction, Types of electronic payment system, Digital token
based electronic payment system, essential requirement of
electronic payment, the electronic payment media, issue and
implications regarding electronic payment system.
8
Essential Reading:
1. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
2. David Whiteley, E-Commerce, Tata McGraw Hill, 2000
Reference books:
1. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to
EBusiness, Vanity Books International,New Delhi.
2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi
Department of Management Studies
Course: B.B.M– Pt III (VI Semester)
Paper- 7: Corporate Internship Project & Viva Voce-II
Code: (BBM-607)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours
Objective The training assignment exposes the students to the real corporate world and apply the learning and
management knowledge imbibed during the entire BBM course.
Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days,
and work on a research problem in the organization, where they do their internship. After successful
completion of the internship the student will be required to submit a copy of Corporate Internship report
to the organization and three copies to the college, with the internship certificate given by the concerned
organization, attached therein. The submission must be made not later than December 31, in the year
of commencement of VI Semester.
Corporate Internship Report: (70 marks) Every student will be required to submit to the college three copies of Corporate Internship report
prepared under the supervision and guidance of internal Internship supervisor in the college.
Research guide:
One of the internal faculty members from the College, where the student is pursuing BBM degree
course, shall be acting as the Corporate Internship guide.
Viva voce: (30 Marks) At the end of the VI Semester, the student will have to appear for a Viva Voce examination before an
external. The Corporate Internship reports will also be evaluated, and awarded the marks.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M– Pt III (VI Semester)
Paper- 8 Practical
Code: (BBM-608)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following paper Paper
Code
Title of Paper
BBM 606 E-Commerce-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File
Viva Voce
I Project/ Case Study/Exercises based
on BBM 606 30 Marks
40 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or
concerned faculty from the above Paper and prepare a Report/Record File of the work done for each
paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a
Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files
prepared by the candidates and by conducting a Viva Voce test..
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
International College for Girls
Department of Management Studies
MODEL TEST PAPERS
International College for Girls
Department of Management Studies
Panel of Examiners
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