internet innovation strategy

Lee Provoost | Emerging Technologist, Capgemini071009Capgemini Utrecht

Internet Innovation StrategyThe Enabling Technologies and Cultural Trends

Internet Innovation StrategyTogether. Free your energies

Internet Innovation StrategyTogether. Free your energies

http://www.flickr.com/photos/naturalturn/3264726560/

the end of the web

as we know

Internet Innovation StrategyTogether. Free your energies

From one-stop-shopping portal to “the internet of things”

mobile (apps)

user-driven

“everyware”

Internet Innovation StrategyTogether. Free your energies

Case: Layar & augmented reality

Internet Innovation StrategyTogether. Free your energies

Case: Foursquare & location-based social networking

Some observations:• Receive information tailored

to your current situation (e.g. location)

• Both push (give suggestions) and pull (I check in)

• Social aspect is important: where are my friends, and what are they saying about it?

• Relevance: only give information that is relevant to consumer

Internet Innovation StrategyTogether. Free your energies

Identity? Facebook Connect!It’s the social graph that counts!

Internet Innovation StrategyTogether. Free your energies

Social Business Design

Internet Innovation StrategyTogether. Free your energies

http://www.flickr.com/photos/greenboy/416052683/

who are you?

Internet Innovation StrategyTogether. Free your energies

Generation VMultiple Online Personas

use of digital media

genderage

geographydemonstrated achievement

accomplishments

social demographic

“Twitterati”“Clouderati”

Internet Innovation StrategyTogether. Free your energies

The 4 levels of community engagement

Internet Innovation StrategyTogether. Free your energies

Case: MTV Music Video Awards

Internet Innovation StrategyTogether. Free your energies

MTV case continued:the future of Social CRM

MTV Music Video Awards used Jive Social Business Software and Radian6 Listening Platform

• Be aware of the conversation• Listen and respond faster to your conversations• Integrate social media monitoring and analysis with Social CRM and

web analytics• Connect customer history with social media conversations for sales

and support

Internet Innovation StrategyTogether. Free your energies

Case: GiffGaffCrowdsourcing your business

“People-powered” mobile operator (O2 UK) Activities like support/marketing/recruiting crowdsourced to

“creators” and “contributors”

www.capgemini.com

Together. Free your energies

Q&A

Lee Provoosthttp://twitter.com/leeprovoostlee.provoost@capgemini.com