introduction to mobility pr

Introducing Mobility Public Relations

PR Agency for Mobile, Wireless & Internet Technology Companies

Agenda

Who We AreArt vs. Science of PRTelling the Your StoryMoPR Social Media Tools

WHO WE ARE

What We Can Offer You

Count on a fast learning curveWe know the mobility industryWe understand the technology

We can hit the ground sprintingWe know the media landscapeWe have established relationships

We create impactStrategic approach to your communicationsStrong coverage of your announcementsIncreased leadership perception

We deliver results that matterMeasure us by how we help advance your business objectives

About Mobility PR

Why MoPR is a fit:

MoPR only represents clients who play in the mobility spaceWe believe PR is a core business function and that PR should be used to advance client business objectivesWe are technology geeks who can find our way out of the weedsNimbleness of a boutique + firepower of PR vets who know the media and how they work

About Mobility PR

Messaging & positioningCompany & product launchesMedia & analyst relationsAwards & thought leadershipCrisis communicationsSpeakers bureauSpecial events & tradeshowsCompetitive analysis

PR does not stand for Press ReleaseWe use all the tools – Shouldn’t you?

We are a full service PR firm:

Press releases & media alertsPress & analyst toursPress kit developmentMedia trainingEditorial calendarsPR plan developmentCase studiesWeb content development

John Sidline• 12 years in networking technologies• 6 years in wireless industries• VC, IPO and M&A experience

John Giddings• 12 years in cable/telecom industries• Well versed in networking technologies• 10 years in corporate communications

MoPR Principals

Melissa Burns• 10 years agency experience• Led carrier technology accts• Led embedded technology accts

Our Experience

Our Philosophy

PR is strategic and should be used strategicallyPR is a core business functionPR is measured against business objectivesPR tells a corporate story, not just product storiesPR doesn’t mean “press release”We ask the tough questionsBe bold!!

Where You’ve Seen Our Clients

Established Analyst Relationships

Awards Won for Clients

Global Communications

ArgentinaAustraliaAustriaBelarusBelgiumBrazilChinaDenmark

MexicoNetherlandsNew ZealandNigeriaNorwayPhilippinesRussiaSingapore

The MoPR team has planned, managed and executed – often in-country – PR operations in countries in every continent. Beyond the USA and Canada, MoPR has experience in:

FranceGermanyHong KongIndiaIndonesiaIrelandIsraelJapan

South AfricaSouth KoreaSpainSwedenTaiwanUKUkraineand beyond

TELLING YOUR STORY

Every Business Has a Story…

Positioning and MessagingAccessibility PackagingConsistencyThird Party Validation

Positioning and Messaging

Stepping outside your bubbleUnderstanding the competitive environmentUnderstanding the audiences – all of themValue proposition and key message development

Accessibility

Uplevel communications; understandable by the widest common denominatorUse PR media appropriatelyMake it easier for your company to be found

SEOSocial Media ToolsBlogging

Complete press kitResponsiveMaking you a media resource

MOPR SOCIAL MEDIA TOOLS

Online Press Kits

SEO OptimizedInformation in media-friendly formats:

Word docsHigh res images

Easy to navigateEasy to retrieve

MobilityWire®

Social media press release distributionSEO OptimizedOrganized content in blog-friendly formatEasy to searchIncreases web search results 10xSubscribed to by 100s of journalists

MobilityBlogs.net

Blog network for MoPR clientsMoPR handles skinning and designSEO OptimizedPortal to see all blog RSS feeds

Thank You