introduction to social media for community action agencies

Social Media +

Your Agency

Kelly Giles, branding strategistkelly.a.giles@gmail.com

SOCIAL MEDIA

ROADMAP• What is it?

• How can you use it? (Hint, goals!)

• Nuts, bolts and best practices– The good– For bad– Special circumstances

• Try it out!

• Last questions & thoughts

What is it?

One word.

CONVERSATION.

One-way communication.

Everyone has a voice.

Do you need a voice everywhere?

NO!

Your voice depends on your goals.

What are your goals?

engagementcustomer service

awarenesswebsite traffic

You could blog. And tweet.

And Facebook.

But research shows…

Sometimes it’s okay to take the shortest path

Facebook for daily use.* *Then special strategies for special projects.

Let’s look at examples.

What did we learn?

Don’t:1. Ignore your fans.2. Abandon your page.3. Hide your Facebook page on your

website.4. Write like a press release.5. Feel like you have to reinvent the

content wheel.

Do:1. Use photos to your advantage.2. Direct people back to your website.3. Write short, pithy statements.4. Tell people about community

happenings.5. Promote your events.

* Use groups?

A Simple Strategy• Post a few times per week.• Promote upcoming agency &

community events and deadlines.• Document your events in photos (or

even video!)• Post documentation, tagging fans.• Respond to any new questions or

comments when you post.• Integrate groups?

You choose! Demo Facebook OR

Discuss your special projects.

Let’s brainstorm your projects:

• Young Moms Connect• Participant contact and more• Website revamp• Wake County Designation• Facebook policy• Anybody have a conference?• Ever need to put documents online but

don’t have tech resources?