introduzione al motivational design (gamify your soul leo sorge)

Gamify your SoulThe first italian event

dedicated to Motivational Design

LUISS University, Rome, Oct 19, 2013

@leosorge

Disclaimer

This version has been

slightly edited......for clarification, after a few comments

during and after my speech @CrowdFuture 2013

This Speech

What Gamification is/notCall it Motivational DesignImplement it in your sw app

Who I am; what I am talking about; what our speakers will say later

@leosorge

But first...

Me

Who I am; what I am talking about; what our speakers will say later

@leosorge

Who Am I

it.linkedin.com/pub/leo-sorge/1/251/a95/http://www.slideshare.net/Leosorge

@leosorge

What I Do 1/3

http://www.gamification.org

@leosorge

What I Do 2/3

http://www.slideshare.net/Leosorge/the-thrones-of-game23k views on Slideshare

@leosorge

What I Do 3/3

https://plus.google.com/u/0/111810555806319874345/posts

@leosorge

What is/isn’t

What is Gamification?What is it Not?

Motivational Design@leosorge

What is Gamification? 1/2

Using techniquesto serve a business goal

leveraging on intrinsic motivationsOne out of many other definitions

@leosorge

What is Gamification? 2/2

Motivational design and behavior change/mgtapplied to rich data sets

of game playersVideo games have been the first software

capable of collecting real-time user data

Gamification Fakes

What Motivational Design

is/is not about?Many media, experts, and gurus, are wrong

about what Gamification is @leosorge

Gamification Fake /1

Any metricgamifies

Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C

@leosorge

Gamification Fake /2

Any PBLgamifies

Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C

@leosorge

Gamification Fake /3

Is Gamification the next big thing?

No. It is a new layer that can take the best out of the same ol’ idea of software

@leosorge

Not Gamification…

Let’s call itMoDes

Motivational DesignMoDes, Gamification, Behavior change,

Behavior management@leosorge

Gamification Fake /4

Is MoDes brand new?

No. It existed in a qualitative version

@leosorge

The Loyalty programs

AQualitative

Approach

Theory-based, few unstructured data, static view, long feedback time

@leosorge

Social-based programs

AQuantitative

Approach

BigData-based, great analytics, real-time feedback

@leosorge

Data-Based Approach

● rich data sets/big data● connected people (social/phones) ● real time feedback● short tuning loops

Videogames provided consistent, rich data sets as first digital platform

@leosorge

The Media Pattern

GameGamification

Serious GamingSerious business

Wrong etimology

@leosorge

The Correct Pattern IMHO● Qualitative analysis > Qualitative Motivational Design● Rich data sets > Gamification● Big Data > Quantitative Motivational Design

Correct history

@leosorge

What I won’t Tell you

A full theory ofMotivational Design

MoDes, Gamification, Behavior change, Behavior management

@leosorge

How to implement MoDes?

A new software layer

@leosorge

Why a new sw layer? [7]

MoDe requires a new sw layer

There is the need for new solutions

@leosorge

The Problem

Softwareis

BoringIt lowers dopamine levels (i.e. attention, motivation)

@leosorge

The Need

Motivatethrough

SoftwareCorporate sw, productivity sw, training sw

@leosorge

The Solution

Motivationalsoftware

DesignAlso called Gamification (Why? We’ll see)

@leosorge

Software structure

UI Vs. BackendInfinite clients

There is the need for new solutions

@leosorge

Two-level multi-sources projects

@leosorge

The Architecture/Structure

All-device UIs plus

agile backend

Focus on your user interface since the beginning

@leosorge

The Architecture / Solution

Gamified UI plus

API provisioning

Analysts confirm it

http://www.01net.it/strategia-per-il-2014-ecco-i-dieci-comandamenti-di-gartner/0,1254,0_ART_155955,00.htm

Google Translate-ready post: http://t.co/SKBO37PuxX

@leosorge

● The rest of Today

Towards Our Experts

Our expertise areas

@leosorge

Strange Loops

Crowdfunding,Motivational Design

and big dataDouglas R. Hofstadter’s Gödel, Escher, Bach

@leosorge

Today’s Environment

Crowdfundingis intrinsically

MotivatingCrowdfunding platforms are intrinsically gamified

@leosorge

Closing The Circle

More dopamine pushed by

Motivational Designand gamifies your soul

LUISS University, Rome, Oct 19, 2013

@leosorge

Today’s Agenda /1

1) MoDes inside Crowdfunding 2) MoDes & socialmedia development3) MoDes inside social media analysis4) The Psychology of MoDes

Our expertise areas

@leosorge

Today’s Agenda /2

1) Claudio Bedino, Starteed 2) Federico Pacilli, BaasBox3) Marcello Mari, GlobalWebIndex4) Marco Strano, Icaa

Our experts by name

@leosorge

The Italian Job

AnyQuestions?

Italians never ask in conference

@leosorge

The End

ThankYou!

(Launch video clips)

More MoDesA reshuffled and enriched version of this presentation, and more, is free on my Slideshare page

http://www.slideshare.net/Leosorge