invisible crm lviv outsourcing forum
Post on 28-Nov-2014
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from OUTSOURCING to PRODUCT businessMyth busting and lessons learned
Vlad Voskresensky,CEO, InvisibleCRM
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Why?
How to stop services rate-race and start charging 200$/hour?
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Who we are?
• Founded in 2006• Spin-off from Afortio and VDI, software
outsourcing companies• Head-quartered in USA• 52 employees (7 USA, 45 Kiev, Ukraine)• Developed 8 technologies, 22 applications• More than 1,000 customers and more
than 1,000,000 paid users across the globe
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Achieved visibilityAnalysts and Industry Experts insights
InvisibleCRM named Cool vendor in 2006. “…innovative, impactful and intriguing…”Gartner
InvisibleCRM offers unique 5 hours ROINucleus Research
Larry Ellison, CEO of Oracle Corporation, showcased a product built on InvisibleCRM technologies during his closing keynote at Oracle Open World trade show
Awards and Certificates
"With applications built on the Microsoft Office, it is easier for employees to connect to information and business processes“. Illustrating the opportunity, Gates showcased InvisibleCRMBill Gates, Chairman, Microsoft
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Partners / OEM Channels
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Customers
*
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Myth #1: I can build product by people on bench
• Proved WRONG
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Myth #2: I need my best developers to build product
• Proved WRONG
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Myth #3: I need a lot of money
• Proved PARTIALLY RIGHT• R&D is NOT consuming
major part of it• Marketing eats a lot
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Myth #4: Telesales can help
• Proved PARTIALLY RIGHT• Telesales helps only in small sales• Whatever more than $10,000 is not doable in
telesales
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Myth #5: I can do it part time
• Proved WRONG• You can only boot-strap part time• Then you’re either IN the bus, our OUT of the bus
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Myth #6: Hiring right salesforce is hard
• Proved RIGHT• Price of mistake is expensive
• DO NOT relocate
• No references = no hire
• The best reference is your own experience
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Lesson learned: Go out of garage as soon as possible
• Think use-cases• Do not invent for too long• Check with reality• Don’t be afraid to SHARE
your ideas
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Lesson learned: Spun-off as soon as possible
• Mind-sets are different• If you don’t do it in time, in starts turbulence within
your company
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Lesson learned: technology landscape can change faster than you think
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Keep fishing!
• Results in product business are NOT immediate• To get more sometimes you need toinvest more • Do pivots, look for your users• And never give up!
www.InivisibleCRM.com
InvisibleCRM: General overview
Change the Software not the People
Product is your future!
• How far are you ready to go? • What do you want in the end?• Look for your OWN golden egg
www.invisiblecrm.cominquiries@invisiblecrm.com
Thanks!
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