invisible crm lviv outsourcing forum

from OUTSOURCING to PRODUCT businessMyth busting and lessons learned

Vlad Voskresensky,CEO, InvisibleCRM

www.InivisibleCRM.com

InvisibleCRM: General overview

Change the Software not the People

Why?

How to stop services rate-race and start charging 200$/hour?




Who we are?

• Founded in 2006• Spin-off from Afortio and VDI, software

outsourcing companies• Head-quartered in USA• 52 employees (7 USA, 45 Kiev, Ukraine)• Developed 8 technologies, 22 applications• More than 1,000 customers and more

than 1,000,000 paid users across the globe




Achieved visibilityAnalysts and Industry Experts insights

InvisibleCRM named Cool vendor in 2006. “…innovative, impactful and intriguing…”Gartner

InvisibleCRM offers unique 5 hours ROINucleus Research

Larry Ellison, CEO of Oracle Corporation, showcased a product built on InvisibleCRM technologies during his closing keynote at Oracle Open World trade show

Awards and Certificates

"With applications built on the Microsoft Office, it is easier for employees to connect to information and business processes“. Illustrating the opportunity, Gates showcased InvisibleCRMBill Gates, Chairman, Microsoft




Partners / OEM Channels




Customers

*




Myth #1: I can build product by people on bench

• Proved WRONG




Myth #2: I need my best developers to build product

• Proved WRONG




Myth #3: I need a lot of money

• Proved PARTIALLY RIGHT• R&D is NOT consuming

major part of it• Marketing eats a lot




Myth #4: Telesales can help

• Proved PARTIALLY RIGHT• Telesales helps only in small sales• Whatever more than $10,000 is not doable in

telesales




Myth #5: I can do it part time

• Proved WRONG• You can only boot-strap part time• Then you’re either IN the bus, our OUT of the bus




Myth #6: Hiring right salesforce is hard

• Proved RIGHT• Price of mistake is expensive

• DO NOT relocate

• No references = no hire

• The best reference is your own experience




Lesson learned: Go out of garage as soon as possible

• Think use-cases• Do not invent for too long• Check with reality• Don’t be afraid to SHARE

your ideas




Lesson learned: Spun-off as soon as possible

• Mind-sets are different• If you don’t do it in time, in starts turbulence within

your company




Lesson learned: technology landscape can change faster than you think




Keep fishing!

• Results in product business are NOT immediate• To get more sometimes you need toinvest more • Do pivots, look for your users• And never give up!




Product is your future!

• How far are you ready to go? • What do you want in the end?• Look for your OWN golden egg

[email protected]

Thanks!

invisible crm lviv outsourcing forum

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