lviv outsourcing forum 2016 Павло Охрем “differentiate or die: how to survive in the...

BOOKER

MINIMAL BUSINESS PRESENTATION

Differentiate or die

Pavlo Okhrem, CEO at eLogic LLC

Table of contents

1Who am I?What do I know about strategy?What do I know about outsourcing business?

2

About me

DefinitionCase studies

Own experience Differentiation as a key to success

3 Why strategy is so important and how to implement the right now?

4

Strategy in IT business

What is the difference between niche and focus

and which one is more suitable for your business?

Niche or focus?

5 An old trap: How to grow in quality, but not with quantity.

Growth

6

What I would like you to remember from today’s presentation7One important

thing to remember.

A case study of a differentiation in IT, based

on my own practice or eLogic Commerce case

study.

How we do #IT?

LIOF 2016 https: / /e logic.co

LIOF 2016 https:/ /e logic.co

About me

CEO and Co-Founder at eLogic Commerce

Vice president of International affairs at Cluster BIT

Co-founder and chairman at Chernivtsi IT CEO Club

Participant in international business programs in Sweden and Norway

Not married

What is that?Differentiation

Tesla Volvo BMW

Different from other car producers, because it’s market is Business class

electricity veichles

Different from other vichle producers,

because it’s the safest car ever.

The car designed to provide you with the

outstanding experience for the driver


How to become a different

Let’s get back to IT

EPAM Accenture HP Enterprise

Product service development strategy to

deferrentiate form other

market players

To be the first company to deliver

IT consulting services is a

differentiation for Accenture

Focus on Enterprises

https:/ /e logic.co

LIOF 2016

Some of them…Strategies

1 Focus. If you are focused in doing something you will gain an expertise. That would be your differentiation point.

2Industrial vertical. There are many IT companies that develop software within some industries. They would deliver better software, because they are acknowledged about the industry. Examples: media, banking, Oil&GAS

3 Added value. Some companies for example provide their customers with consulting services and business analisys.

4Awards and recognition. If you are an award wining company, customers will work likely with you as your work results are recognized by experts.

5To be the first in a niche. If you start to work with disruptive technologies - you will become a market leader, because you’ve created a nich. Examples: warbles, VR, AI etc.

6Certification. Many customers prefer to work with companies that have certified engineers, and the one that are certified by international standards. Example of standards: ISO, security certifications etc.


LIOF 2016

https: / /e logic.co

Keep it S.M.A.R.TStrategy

Bright future

M

Specific

A

R

S

T

Measurable

Acheivable

Realistic

Time based

So if you have only 10 developers, you probably shouldn't decide to create new Linux in 20 weeks…

LIOF 2016 https: / /e logic.co

You should write a strategic business plan for a short and

long term

Strategic planning

Outsourcing trends in 2016

1. You can’t ignore mobile

2. Export of products3. Expertise is a value4. Demand growth


How we do #ITeLogic commerce

We are a full-cycle commerce agency with a technology focus on

Magento platform

FocusWe sell our expertise, not services, because we know how to drive

conversion in e-commerce

ApproachWe are sharing our

experience, by participating in many

international conferences and

exhibitions.

We are sharingOur primary markets are Scandinavia, Beleux and

UK.

Market


How we developed our strategy

Implementation

STEP 1 STEP 2 STEP 3 STEP 4

We analyzed our strength the reality

and understood that we were really

strong in e-commerce and

most e-commerce projects were developed on

Magento platdorm

We did a research, to

understand who is our target

customers and what services

could we offer to them

We became a part of Magento community and

gained recognition.

We got our first costumers and started to grow


Remember! It’s better to be expensive, but with high quality then to have many developers and poor quality, because you won’t have a secont chance to get a loyal costumer.

Growth is an artGrow in quality, not quantity

One of our offices in the nearest future


Conslusions

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If you do everything, you will be expert in nothing

https:/ /e logic.co

Conclusions

You have to define a niche

You need to have a strategic business plan for a long and a short term

You have to know, who is your target audience

The most important thing. Remember the phrase: Differentiate or die.


ANY QUESTIONS?

LIOF 2016

I am opened and socıal

https: / /e logic.co

CONTACT Me!

+38(050)764-1000

[email protected]

Facebook/puncher

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