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© 2013 Corporate Reputations. All rights reserved.
Ireland RepTrak™ 2013 100 Best Corporate Reputations in Ireland Niamh Boyle Managing Director, Corporate Reputations
© 2013 Corporate Reputations. All rights reserved.
© 2013 Corporate Reputations. All rights reserved.
Reputation is on the Agenda of Companies
56% Say that Reputation is a HIGH
priority to Executive
Management and Board of
Directors
63% Expect Reputation Management
to be a HIGHER PRIORITY for
their company in the next 2-3
years
© 2013 Corporate Reputations. All rights reserved.
Reputation is a driver of business value
60% Believe Reputation has a
HIGH FINANCIAL IMPACT
on their company
© 2013 Corporate Reputations. All rights reserved.
but
Taking Advantage of New Opportunities: The Reputation Economy
79% agree that we are competing
in a Reputation Economy
20% say they are ready to take
advantage of it
only
but
© 2013 Corporate Reputations. All rights reserved.
© 2013 Corporate Reputations. All rights reserved.
Start mapping out your journey
18%
35%
34%
11%
2%
87% are in Stages 1-3
© 2013 Corporate Reputations. All rights reserved.
An emotional bond … … that ensures your
customers recommend you
partners support you
policy makers and regulators give you the
benefit of the doubt
media looks for your point of view
employees are engaged and deliver on your
strategy
Pulse – measuring the emotional bond a company has with its audience
© 2013 Corporate Reputations. All rights reserved.
Delivering on Expectations
How do they see you?
If you deliver on these seven dimensions you will be in a situation where each stakeholder will be willing to support you.
© 2013 Corporate Reputations. All rights reserved.
RepTrak Deep Dive Study
© 2013 Corporate Reputations. All rights reserved.
RepTrak™ 100 – the Best Corporate Reputations in the World
The Best 100 Companies…
Latin America
North America
Europe Asia Pacific
© 2013 Corporate Reputations. All rights reserved.
2013 Global RepTrak™ 100 – Winners 2013
1
2
3
4
5
6
7
8
9
10
77.76
77.23
77.15
76.58
76.30
76.23
76.02
75.21
75.02
“At the BMW Group, trust is the bedrock upon
which we operate and it provides the foundation
for our brands to grow. For years, we have been
cultivating relationships with all of our
stakeholders based on consistency and
reliability. The result is a culture of ongoing
communication based on trust”
Bill McAndrews
Head of BMW Group
Corporate Communications.
Above 80 Excellent/Top Tier
70-79 Strong/Robust
60-69 Average/Moderate
40-59 Weak/Vulnerable
Below 40 Poor/Bottom Tier
All Global Pulse scores that differ by more than +/-0.9 are
significantly different at the 95% confidence level.
Pulse scores are based on questions measuring Trust, Admiration
& Respect, Good Feeling and Overall Esteem (captured in the
Pulse score on a 0-100 scale).
78.39
© 2013 Corporate Reputations. All rights reserved.
Global RepTrak™ 100 - Top 10 last 3 years
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
2013 2012 2011
© 2013 Corporate Reputations. All rights reserved.
Best Reputation by Region in 2013
1
2
3
4
5
Asia Pacific Latin America
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
North America Europe
© 2013 Corporate Reputations. All rights reserved.
Ireland RepTrak™ 2013
© 2013 Corporate Reputations. All rights reserved.
© 2013 Corporate Reputations. All rights reserved.
© 2013 Corporate Reputations. All rights reserved.
© 2013 Corporate Reputations. All rights reserved.
Global RepTrak™ Pulse 2013- The largest study of corporate reputation in the globe 2,500 companies 250,000 ratings - 100,000 interviews 41 countries, 24 industries
Ireland 14,169 total ratings 4,965 unique respondents Representative sample 18-64
Field period January and February 2013
Data collection method 15 minute online interviews
Margin of error Ratings are statistically significant at a 95% confidence level with a margin of error +/- 0.5.
Criteria for inclusion in the study Included in The Irish Times Top 1,000 companies report Annual revenue and familiarity amongst the general public were the key criteria Rated companies had to be “somewhat” or “very” familiar to the general public Firms averaged 85% familiarity
© 2013 Corporate Reputations. All rights reserved.
RepTrak™ Key Insights
© 2013 Corporate Reputations. All rights reserved.
2013 Study – Key Results
• 39% of firms saw an increase in reputation while 40% saw their reputation fall
• Just two firms have a score of over 80
• Financial Services Insurance sector increased scores
• Food Manufacturing sector saw a fall in reputation
• Automotive sector has overtaken Food Manufacturing companies as the most
trusted, admired, and respected in Ireland and enjoy the greatest amount of
support
• Computer sector follows in second place
• Financial Services Banking sector at bottom of scorecard again, lying 13 points
below global scores. Much work needs to be done to regain public trust and
confidence .
© 2013 Corporate Reputations. All rights reserved.
Automotive (6) n = 577
Computer (6) n = 590
Food - Manufacturing (7) n = 671
Retail - General (13) n = 1.294
Beverage (6) n = 589
Retail - Food (4) n = 399
Information & Media (6) n = 600
Pharmaceuticals (5) n = 686
Services (6) n = 603
Financial - Insurance (11) n = 2.419
Transport & Logistics (5) n = 709
Energy (8) n = 1.430
Telecommunications (8) n = 1.035
Financial - Bank (6) n = 1.666
Total n= 13.271
Ireland
Industry rank
72,9
71,8
66,1
64,8
60,9
58,5
57,6
72,0
70,6
65,1
63,9
58,5
58,1
47,3
0 20 40 60 80 100
Ireland Mean
63.5
Above 80 Excellent/Top Tier
70-79 Strong/Robust
60-69 Average/Moderate
40-59 Weak/Vulnerable
Below 40 Poor/Bottom Tier
© 2013 Corporate Reputations. All rights reserved.
Ireland RepTrak™ 2013
Results
© 2013 Corporate Reputations. All rights reserved.
Top Risers – significant increase between 2012
& 2013
1
2
3
4
5
(11.4)
(9.8)
(6.7)
(6.2)
(5.2)
© 2013 Corporate Reputations. All rights reserved.
Ireland RepTrak 2013 - The Companies with the
Best Reputation
© 2013 Corporate Reputations. All rights reserved.
n = 971 n = 979 n = 982
Microsoft
Kerry Group
Nokia
eBay
Apple
Intel
Diageo
Irish Distillers
Toyota
Volksw agen
National Lottery
Superquinn
Eli Lilly
Products & Services
Volksw agen
Intel
BMW
Apple
Ireland dimension top 10
Apple
BMW
Intel
Volksw agen
Kerry Group
Toyota
Marks & Spencer Group
Irish Distillers
Microsoft
WorkplaceInnovation
Toyota
85,3
84,5
81,9
81,2
80,6
80,3
80,1
79,2
79,0
77,8
88,6
81,2
80,4
80,4
77,3
77,1
76,3
75,2
73,6
72,8
81,0
78,5
74,5
73,6
73,5
73,0
72,3
72,1
71,8
71,3
Ireland dimension ranking – 2013 top performers
Products/Services, Innovation, Workplace
© 2013 Corporate Reputations. All rights reserved.
Ireland dimension ranking – 2013 top
performers
n = 979 n = 992
Kerry Group
National Lottery
Superquinn
Apple
Toyota
Governance
BMW
Intel
Dairygold
Volksw agen
Intel
Coillte
Volksw agen
The Irish Times
National Lottery
Kerry Group
Superquinn
Apple
Citizenship
Ireland dimension top 10
Cadbury (Kraft Foods Ireland)
74,1
73,3
73,2
72,7
72,6
72,4
71,1
71,1
70,6
70,2
77,8
72,2
71,9
71,9
71,7
71,6
69,7
68,9
68,5
68,5
• Governance, Citizenship
© 2013 Corporate Reputations. All rights reserved.
Ireland dimension ranking – 2013 top
performers
n = 986 n = 981
Toyota Volksw agen
Intel Intel
Diageo Toyota
BMW Microsoft
Kerry Group Kerry Group
Volksw agen
Performance
Ireland dimension top 10
The Irish Times The Coca-Cola Company
Aldi Stores
Apple Apple
Google Google
Microsoft BMW
Leadership
84,2
78,7
75,5
74,9
74,3
73,9
73,7
73,4
72,1
71,1
87,0
80,9
80,6
78,5
77,5
77,4
77,3
77,0
76,9
76,5
• Leadership, Performance
© 2013 Corporate Reputations. All rights reserved.
Top 100 Reputations
80 McDonald's Retail - Food 55.97
81 Iarnrod Éireann (Irish Rail) Transport & Logistics 55.62
82 KBC Financial - Bank 55.26
83 Vhi Healthcare Financial - Insurance 55.21
84 Irish Life Financial - Insurance 54.90
85 Esso Energy 53.99
86 Dublin Bus - Bus Átha Cliath Transport & Logistics 53.97
87 3 Telecommunications 53.50
88 EBS (Educational Building Society) Financial - Bank 52.98
89 Airtricity Energy 52.88
90 BT Ireland Telecommunications 51.85
91 Ladbrokes Services 51.73
92 Texaco Energy 51.25
93 Independent News & Media Information & Media 50.97
94 CIÉ (Coras Iompair Éireann) Transport & Logistics 50.22
95 Ulster Bank Financial - Bank 49.47
96 Permanent tsb Financial - Bank 44.60
97 Eircom Telecommunications 43.70
98 Bank of Ireland Financial - Bank 42.60
99 Ryanair Airlines & Aerospace 39.03
100 AIB (Allied Irish Bank) Financial - Bank 38.70
© 2013 Corporate Reputations. All rights reserved.
Top 100 Reputations
60 Bord Gáis Energy 61.37
61 FBD Financial - Insurance 61.30
62 Maxol Energy 61.14
63 PricewaterhouseCooper (PwC) Services 61.05
64 KPMG Services 60.54
65 DAA (Dublin Airport Authority) Public Services 60.33
66 Topaz Energy Group Energy 60.22
67 Paddy Power Services 59.93
68 Bus Éireann- Irish Bus Transport & Logistics 59.35
69 PepsiCo Beverage 58.92
70 Renault Automotive 58.91
71 Meteor Telecommunications 58.58
72 Allianz Financial - Insurance 58.57
73 Aviva Financial - Insurance 58.29
74 Friends First Financial - Insurance 58.06
75 Liberty Insurance Financial - Insurance 57.86
76 ESB (Electricity Supply Board) Energy 57.69
77 Canada Life Financial - Insurance 57.16
78 MSD (Merck Sharp & Dohme) Pharmaceuticals 56.87
79 UPC Telecommunications 56.79
© 2013 Corporate Reputations. All rights reserved.
Top 100 Reputations
40 Eli Lilly Pharmaceuticals 66.74
41 Musgrave Group Retail - Food 66.68
42 Pfizer Pharmaceuticals 66.43
43 Coillte Raw Materials 66.21
44 Bord na Móna Energy 66.16
45 Abbott Laboratories Pharmaceuticals 65.93
46 Dell Computer 65.91
47 Dunnes Stores Retail - General 65.49
48 The Coca-Cola Company Beverage 65.12
49 Fyffes Food - Manufacturing 64.71
50 GSK (GlaxoSmithKline) Pharmaceuticals 63.35
51 Zurich Life Assurance Financial - Insurance 63.19
52 Tesco Retail - Food 63.17
53 RTÉ Information & Media 63.08
54 Tourism Ireland Services 62.19
55 O2 Telecommunications 62.09
56 Sky TV Information & Media 62.03
57 Axa Financial - Insurance 61.78
58 Vodafone Telecommunications 61.76
59 TV3 Information & Media 61.61
© 2013 Corporate Reputations. All rights reserved.
Top 100 Reputations
21 Primark (Penneys) Retail - General 71.45
22 Aer Lingus Airlines & Aerospace 71.42
23 Microsoft Computer 71.18
24 Smyths Toys Retail - General 70.92
25 Ford Automotive 70.82
26 Nissan Automotive 70.71
27 Lidl Retail - General 70.13
28 National Lottery Services 69.86
29 Brown Thomas Group Retail - General 69.56
30 Arnotts Retail - General 69.43
31 Heineken Beverage 69.37
32 Hewlett-Packard Computer 69.07
33 Aldi Stores Retail - General 69.03
34 IBM Computer 69.00
35 Heatons Retail - General 68.51
36 Diageo Beverage 68.12
37 Green Isle Food Group Food - Manufacturing 67.90
38 Argos Retail - General 67.31
39 Siemens Industrial Products 66.89
© 2013 Corporate Reputations. All rights reserved.
Top 100 Reputations
11 Kellogg’s Food - Manufacturing 74.42
12 Boots Retail - General 74.17
13 eBay Retail - General 73.88
14 Johnson & Johnson Consumer Products 73.84
15 An Post Transport & Logistics 73.42
16 Irish Distillers Beverage 73.32
17 Nokia Telecommunications 72.69
18 Dairygold Food - Manufacturing 72.40
19 Eason & Son Retail - General 72.07
20 The Irish Times Information & Media 72.04
© 2013 Corporate Reputations. All rights reserved. © 2013 Corporate Reputations All rights reserved
Countdown to the ten
most reputable companies in
Ireland 2013
© 2013 Corporate Reputations. All rights reserved.
Tenth Place – SuperQuinn
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Ninth Place – Cadbury (Kraft Foods Ireland)
© 2013 Corporate Reputations. All rights reserved.
Eighth Place – Marks & Spencer
© 2013 Corporate Reputations. All rights reserved.
Seventh Place - Kerry Group
Kerry Group a world leader
food ingredients and flavours
leading supplier of added value brands and customer
branded foods to the Irish and UK markets.
© 2013 Corporate Reputations. All rights reserved.
Sixth Place – Intel
© 2013 Corporate Reputations. All rights reserved.
Fifth Place – Toyota
© 2013 Corporate Reputations. All rights reserved.
Fourth Place – Volkswagen
© 2013 Corporate Reputations. All rights reserved.
Third place – Google
© 2013 Corporate Reputations. All rights reserved.
Second Place – Apple
© 2013 Corporate Reputations. All rights reserved.
Top Ten Most Reputable Companies in Ireland
2013
1
2
3
4
5
6
7
8
9
10
(80.5)
(78.9)
(78.3)
(77.2)
(76.4)
(76.1)
(76.1)
(75.3)
(74.6)
(81.7)
© 2013 Corporate Reputations. All rights reserved.
First Place – BMW
(81.7)
© 2013 Corporate Reputations. All rights reserved.
No 1 Indigenous firm 2013 - Kerry Group
Kerry Group a world leader
food ingredients and flavours
leading supplier of added value brands and customer
branded foods to the Irish and UK markets.
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The Top Ten Semi State
Bodies ‘Roll of Honour’
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Top Ten Most Reputable State Bodies in 2013
1
2
3
4
5
6
7
8
9
10
(69.9)
(66.2)
(66.2)
(63.1)
(62.2)
(61.4)
(60.3)
(59.4)
(57.7)
© 2013 Corporate Reputations. All rights reserved.
Best Reputation State Body 2013 – An Post
(73.4)
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The Top Ten Financial
Services
© 2013 Corporate Reputations. All rights reserved.
Most Reputable Fin. Services & Banking
Companies 2013
1
2
3
4
5
6
7
8
9
10
(61.8)
(61.3)
(58.6)
(58.3)
(58.1)
(57.9)
(57.2)
(55.3)
(55.2)
© 2013 Corporate Reputations. All rights reserved.
(63.2)
Zurich Life Assurance (63.2)
© 2013 Corporate Reputations. All rights reserved.
Thank You
Niamh Boyle
Managing Director, Corporate Reputations
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