is time the essence for crafting mobile services?

Is Time the Key to Crafting Compelling Mobile Services?

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hello! we are..

Mark Curtis &...

Priya Prakash

Credit: http://www.1011web.com/blog/?page=2

What is essence?

Light, invisible, lingering, concentrated, dissolvinghttp://www.flickr.com/photos/vstrash/2188196166/in/pool-artsmoke

Why Time?

“We might already be beyond the age of speed, by moving into the age of real-time. The move towards real-time is one way out of the world of speed” Ivan Illich (1996)

Digital flattens time...

Live – Right nowTime shifted

Tricky to replicateEasy replication

The best thing about being me… There are so many “me”s–Agent Smith, Matrix Reloaded

ScarceAbundant

Image: ©2007-2009 ~ginTonic13

SynchronousAsynchronous

Why Time?

Why Time?

Why Time?

Time creates chance...

Sliding Doors (1998)

Why Time?

Time creates drama!

What are the key building blocks when playing with Time?

Attention

Duration

Frequency

When

Status/presence

in practise???

So what does this mean..

Our people – Who are they?

Places - Where are they from ?

Mapping...a day in the life of a flirt

Mapping...a day in the life of a flirt

Mobile: 7 daily logins on an average

PC: 3 daily logins on an average

why is this happening?

So...

Vs

Something happens in “real time” gets reported/ posted online

Someone calls, talks in real time, missed call = missed conversation. Voice message ≠ conversation

Voice message ≠

Repeat..

Conversation

A Slideshare presentation

≠

Just like..

Being @SXSW

Let’s try something else...

Bull$#*t..I check my email all the time

Really...

Email on crackberry

Back to time building blocks....We said

AttentionFrequencyDurationWhenStatus/presence

Try humourHow do you craft attention?

Create scarcityAttention..over time?

Create occasions to look forward to How do you craft frequency?

Andy Park, Wiltshire, UK (known as Mr. Christmas) has celebrated Christmas everyday since July 14, 1994

How do you craft frequency?

Try creating an encounterHow do you craft duration?

...by making time seem to fly How do you craft duration?

...by making each step part of a natural cycle/evolution

How do you craft “When?”

MarketingRegistration

ActivePayment

The Freemium funnel model

...by making status as easy and subtle as real world cues

How do you craft “status/presence”?

...by making people feel wanted and creating addictiveinteractions...that are memorable

How do you create “drama”?

Women are more enthusiastic than men about using their mobiles to social network – for example, a third of women respondents say they would take and upload pictures compared to 23% of men

FACT: Women Outnumber Men on Most Social Networks…