it's all about community

It’s All About Community

Using Social Media to Energize Your Chapter

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About Me

Elizabeth Weaver Engel, CAE

Director, Marketing and Sponsorship

National Association of Children’s Hospitals and Related Institutions (NACHRI)

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Let’s Be Social!

Back channel rep?

Hashtag: #aafpalf

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About You

What are your most burning questions?

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About Social Media500+ million active users50% log on in any given day

100 million users44 million in the US

175 million users

Second largest search engine

Frequency graph: eMarketer http://www.emarketer.com/Article.aspx?R=1008307&AspxAutoDetectCookieSupport=1

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Setting Strategy

• What are your goals?

• How are you going to get there?

• How will you KNOW you got there?

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Policies

• Don’t re-invent the wheel• K.I.S.S.• Remember: your OTHER policies are all still in

effect• Remember: your staff and members are

ALREADY talking to each other• What we’re doing hasn’t changed, we just have

new options for how we do it• Assessing and mitigating risk

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Common Elements

• Follow all other applicable policies• Write in the first person• Be transparent• Be accurate• Be respectful and considerate• Respect copyright laws• Respect work commitments• Play by the rules• Don’t reveal confidential information  

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Pay Attention To:

• User guidelines for staff• User guidelines for volunteers• Crisis communications• Anti-trust• HIPPA• Intellectual Property

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Different Locations, Different Policies

Homebase

Official Outpost

Unofficial OutpostHomebase: Maintained by chapter, you own platform

Official Outpost: Maintained by chapter, you don’t own platform

Unofficial Outpost: Maintained by fan

The farther out you get, the less control you have.

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Volunteer-Only Chapter

• Focus: unofficial outposts • Start small• Build your audience• Facebook

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Single-Staff

• Focus: listening and responding, managing volunteers

• Start small• Build your audience• Twitter

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Communications Staff

• Focus: using tools for member engagement, building relationships

• Multi-channel• Influencers• Blog/wiki

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Where to find me…

Elizabeth Weaver Engel, CAE

Email: ewengel@nachri.org

Blog: http://thx4playing.blogspot.com

Phone: 703.797.6041

Twitter: @ewengel

LinkedIn: http://www.linkedin.com/in/ewengel