jahiaone 2015 - opening keynote: the road to unified customer journey by elie auvray

The Road To Unified Customer Journey

Elie Auvray – CEO & Co-Founder

Thank You & WelcomePLATNIUM

SILVER

TECHNOLOGY

Media Partners

ConvergenceResilience

Commitment

Convergence(vision)

How To Manage Your Digital Customer Journey ?

How Code Empowers Social Good: The Ben & Jerry's Story

By Saeed Jabbar

“How do you scale and adapt to the latest technologies for an organization the size of Ben and Jerry's?”

“Its a very interconnected web of software, data and process that lets the technology be kind of managed in a way that brings a little sanity to the chaos.”

Jim Keyt, Senior Manager of Global Technology Strategy

“What role does technology have in the

socially conscious aspects of Ben and

Jerry's?

In regards to our social mission there's quite

a few things that go on. There are campaigns

and a content strategy which is 20% social,

20% fun, 30% fans, 30% product.”

It’s all about brand EXPERIENCE

“What impact did the mobile web have on your

brand presence and how are you utilizing it now?

We upgraded our CMS, implemented a responsive

design and changed our content strategy to focus

a lot more on photography and some illustration.

We're getting close to 45% mobile traffic in most

countries. In Japan and Singapore we're getting

closer to 60-65% mobile visitors online.”

“We're on … Jahia”

CustomBusiness / Customer

Application

CRMMarketing

SEMAnalytics

Website, Mobile

Content & Digital Asset Management

Commerce

Application

CRMMarketing

SEMAnalytics

Website, Mobile

Commerce

The Rise of User Experience Platform

“UXP becomes a Critical Infrastructure for Enterprises”

(*) Source: Gartner

Resilience(foundation)

Pioneering the UXP vision

Same day 1 vision of

Convergence An open source platform Combining WCM, DMS & Portal with a unified business friendly

interface

Avant-garde Vision of Convergence Between WCM, DMS, and Application

Integration (Portal)

2014“Jahia is one of a few vendors with a single unified portal and WCM platform built from the ground up.” 2014 Magic Quadrant for Horizontal Portal

2009“A proven, community-driven and sustainable OSS development model delivering Web content integration software by combining enterprise WCMwith document and portal management features.”Jahia listed alongside 2009 Magic Quadrant for WCM

Back to the future…

Application

CRMMarketing

SEMAnalytics

Website, Mobile

Commerce

The 3 marketing chaosChaos of marketing tools

Chaos of fragmented customers data

Chaos of unclear data usage

Digital Factory

Marketing Factory

360° with privacy

Ethical Wem vision, open source Get even closer to your customer by leveraging

your brand power

Commerce Factory

(Brand Marketplaces)

(to bring) “a little sanity into chaos”

Application

CRMMarketing

SEMAnalytics

Website, Mobile

Commerce

JAHIA’S UXP – BACK END AGGREGATION CAPABILITIES

JAHIA’S UXP – FRONT END MANAGEMENT CAPABILITIES

How To ManageYour Digital Customer Journey ?

How To BuildYour Digital Customer Journey ?

Jahia’s Digital Industrialization

“Jahia's intuitive user interface uniquely accommodates a range of portal roles — from architects and developers to administrators and marketers managing websites and content like a factory assembly line” 2014 Gartner Magic Quadrant for Horizontal Portal

“Customers report that Jahia is open and flexible enough for them to quickly build and scale portals, websites and applications”

2014 Gartner Magic Quadrant for Horizontal Portal

Agility and control for Developers working with Digital Workers

Authoring power for Digital Workers without relying on Developers

“They are very few things you can’t do with Jahia”

We have a global marketing team working on various platforms.

We need to be able to maintain our branding and control quality.

We want to be able to build everything within the same platform.

We want to build templates & modules globally, not just on a per site basis.

It should be flexible enough to work on a variety of platforms.

We need something stable and secure

“”

Taylor Pratt, Manager of the Product SEM team at HomeAway

25+ mission critical projects delivered“Don’t be afraid to experiment and push its limits.”

How To ManageYour Digital

Customer Journey ?

Take Control ofYour Digital Customer

Journey

At The Forefront OfThe Enterprise Digital

Transformation

Commitment(execution)

Jahia’s #1 RuleSay what you do to your customerand do what you say

United Kingdom

Canada

United States

Australia

“Jahia’s customers are sophisticated and large in size. Current customers span across industries such as retail and government, where portal capabilities are in high demand.” 2014 Gartner Magic Quadrant for Horizontal Portal

France

Germany

Switzerland

Commitment

Gene PhiferVP Distinguished Analyst

jahiaone 2015 - opening keynote: the road to unified customer journey by elie auvray

vision of convergence

mobile web

content strategy

wcm platform

dms portal

application integration

digital customer journey

uxp vision

Technology

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