k1 & grassroots racing festival

Post on 21-Jan-2016

34 Views

Category:

Documents

1 Downloads

Preview:

Click to see full reader

DESCRIPTION

K1 & Grassroots Racing Festival. my-kart member survey results. survey mechanics. survey form sent via email to my-kart members mailing list members segmented by sex age occupation recreation budget racing experience & frequency racing spend kart ownership - PowerPoint PPT Presentation

TRANSCRIPT

www.my-kart.org

K1 & Grassroots Racing Festival

my-kart member survey results

2project proposalwww.my-kart.org

survey mechanics

survey form sent via email to my-kart members mailing listmembers segmented by

sexageoccupationrecreation budgetracing experience & frequencyracing spendkart ownership

results tabulated and analysed

3project proposalwww.my-kart.org

questions asked

would you be interested in a K1 series: 100cc karting series minimum 6 event p.a. minimum weights 50-60 lap event dedicated & exclusivity on karts for one year

event cost includes kart lease cost, tyres, fuel, spares, incidentals, mechanics

tyre cost included and replaced afer every third race private testing allowed at separate cost opportunity to learn kart setups

how much would they pay for it

4project proposalwww.my-kart.org

questions asked

would they race separately from the K2 & K3 group?how many races commitmentcircuit preferenceevent duration family outing

www.my-kart.org

the results

20 my-kart members responded out of 240 on mailing list and 340 on website

6project proposalwww.my-kart.org

general conclusions

strong interest for K1 series event fees ~ RM400 upfront ~ RM450 run K1 with K2 & K3 calendar have activities for family have circuit mixture (esp sepang)

7project proposalwww.my-kart.org

issues & concerns

can we achieve minimum 15 drivers per event? kart sharing – max 2 drivers? duration of K1, K2 and K3 events?

how does this fit with grassroots racing festival

event management sponsors aam sanction

8project proposalwww.my-kart.org

75% very interested in K1 series

9project proposalwww.my-kart.org

60% would pay between RM251-RM550

mean of RM400

10project proposalwww.my-kart.org

55% would pay above RM451 upfront

11project proposalwww.my-kart.org

run K1 with K2/K3, with 10 events, but mix the racing venues

45% say do not de-couple from K2/K3

60% can commit to more than 5 races p.a.

70% prefer circuit mixture and 20% prefer sepang

50% prefer 4 hour event duration

65% would like to bring the family and 95%

would pay more than RM101 for

family treats

12project proposalwww.my-kart.org

other requests

must be fun competitive learning is key prizes & sponsorships keep it affordable entertainment is welcomed guidance towards 125cc

top related