kat magno - midterm part 1

Kat MagnoMidterm – Part 1

Paula Scher

Designer Background

• Born in 1948 Washington D.C.• American Graphic Designer• Education:– Bachelor of Fine Arts from Tyler School of Art– Doctor of Fine Arts Honoris Causa by the

Corcoran College of Art & Design

• Work:– Partner at Pentagram– Art Director 1970s-1980s

Clients

• New York Ballet– Created identity

• Simple• Clean• Innovative type style• Elegant and classy

Clients

• Citibank– Created identity

• Creative• Quick concept• Professional• Modern day touch• Sans serif typeface

Clients

• Tiffany & Co.– Created identity

• Simple• Professional• Classy• Serif typeface

Using Grid

• Orderly and unified compositional elements

• Visual elements are balance – Contrast the shape of the page– Viewer has clear sense of direction and movement

• Control• Organization• Rhythm• Harmony• Unity• Dynamism

• Readabilit

y

• Movement

• Balance

• Direction

• Contrast

• Interaction

• Order

Breaking Grid

• No grids or rules• Provides better focus and navigation

through design– Break grid in small or large increments

Using & Breaking Grid

Examples

Examples

Meet Paula Scher

Hillman Curtis short film of Paula Scher

http://www.hillmancurtis.com/index.php?/film/watch/paula_scher/

PAULA SCHER