kazuhiro kobayashi president & ceo toyota motor manufacturing turkey inc 21 february 2007...

Kazuhiro KOBAYASHI President & CEO

TOYOTA MOTOR MANUFACTURING TURKEY INC

21 February 2007

Toyota’s Investment Experience in Turkey

CONTENT

TOYOTA MOTOR MANUFACTURING TURKEY INC

1.TOYOTA IN THE WORLD

2.TOYOTA TURKEY

3.OUR EXPERIENCE IN TURKEY

4.ADVANTAGES OF TURKEY

5.FURTHER IMPROVEMENT AREAS

CONTENT

TOYOTA MOTOR MANUFACTURING TURKEY INC

1.TOYOTA IN THE WORLD

2.TOYOTA TURKEY

3.OUR EXPERIENCE IN TURKEY

4.ADVANTAGES OF TURKEY

5.FURTHER IMPROVEMENT AREAS

TOYOTA’s GLOBAL SALES

Overseas

TOYOTA MOTOR MANUFACTURING TURKEY INC

5

9,38,8

2000 2001 2002 2003 2004 2005 2006 2007Target

Milion Units

Overseas

TOYOTA MOTOR MANUFACTURING TURKEY INC

0,65

1,071,12

2000 2001 2002 2003 2004 2005 2006 2007Target

TOYOTA SALES IN EUROPEMillion Units

CONTENT

TOYOTA MOTOR MANUFACTURING TURKEY INC

1.TOYOTA IN THE WORLD

2.TOYOTA TURKEY

3.OUR EXPERIENCE IN TURKEY

4.ADVANTAGES OF TURKEY

5.FURTHER IMPROVEMENT AREAS

OUR MISSION

TOYOTA MOTOR MANUFACTURING TURKEY INC

Producing quality under the principle of “Toyota Way”

Producing quality under the principle of “Toyota Way”

TOYOTAWAY

Challenge

Kaizen

Genchi Genbutsu (Go&See)

Respect

Teamwork

Continuos Improvement

Respect for people

1000 * unit

50

80

135

159

177

2002 2003 2004 2005 2006

PRODUCTION & EXPORT

TOYOTA MOTOR MANUFACTURING TURKEY INC

AURIS

COROLLA VERSO

Export Leader of Turkey* All sectors (2004 & 2005) Automotive Sector (2006)

*Amount basis

ProductionExport

OUR MODELS

TOYOTA MOTOR MANUFACTURING TURKEY INC

AURIS

COROLLA VERSO

INVESTMENTAccumulated, Million Euro

TOYOTA MOTOR MANUFACTURING TURKEY INC

340

850

2000 2001 2002 2003 2004 2005

CONTENT

TOYOTA MOTOR MANUFACTURING TURKEY INC

1.TOYOTA IN THE WORLD

2.TOYOTA TURKEY

3.OUR EXPERIENCE IN TURKEY

4.ADVANTAGES OF TURKEY

5.FURTHER IMPROVEMENT AREAS

ABILITY TO FIND CAPABLE PEOPLE

TOYOTA MOTOR MANUFACTURING TURKEY INC

HIGHLY EDUCATED & DILIGENT HUMAN RESOURCES

3,590

670

2000 2001 2002 2003 2004 2005 2006

TOYOTA MOTOR MANUFACTURING TURKEY INC

HUMAN RESOURCES DEVELOPMENT

CONTINUOUS HUMAN DEVELOPMENTKey to Success

TOYOTA MOTOR MANUFACTURING TURKEY INC

EMPLOYEE OWNERSHIP

HIGH OWNERSHIP = HIGH MOTIVATION

TOYOTA MOTOR MANUFACTURING TURKEY INC

GOOD COMMUNICATION

GOOD COMMUNICATION & STRONG TEAMWORK

TOYOTA MOTOR MANUFACTURING TURKEY INC

HIGH QUALITY VEHICLES

CUSTOMER SATISFACTION # 1

CONTENT

TOYOTA MOTOR MANUFACTURING TURKEY INC

1.TOYOTA IN THE WORLD

2.TOYOTA TURKEY

3.OUR EXPERIENCE IN TURKEY

4.ADVANTAGES OF TURKEY

5.FURTHER IMPROVEMENT AREAS

TOYOTA MOTOR MANUFACTURING TURKEY INC

STRONG ECONOMY

GN

P

INF

LA

TIO

N

FD

I

TURKEY HAS A STRONG & STABLE ECONOMY

FO

RE

IGN

T

RA

DE

TOYOTA MOTOR MANUFACTURING TURKEY INC

RELATIONS WITH EUROPE

TURKEY HAS STRONG TIES WITH EUROPE

TOYOTA MOTOR MANUFACTURING TURKEY INC

STRATEGIC LOCATION

Turkey at the crossroads

A BRIDGE BETWEEN EUROPE & ASIA

TOYOTA MOTOR MANUFACTURING TURKEY INC

POPULATION

YOUNG & GROWING POPULATION

0

20

40

60

80

100

2006 2015 2025 2050

Population Projection of Turkey(Million)

Source:UN population division

CONTENT

TOYOTA MOTOR MANUFACTURING TURKEY INC

1.TOYOTA IN THE WORLD

2.TOYOTA TURKEY

3.OUR EXPERIENCE IN TURKEY

4.ADVANTAGES OF TURKEY

5.FURTHER IMPROVEMENT AREAS

INFRASTRUCTURE

TOYOTA MOTOR MANUFACTURING TURKEY INC

RAILROADS PORTS

EXPANSION & IMPROVEMENTS ARE NECESSARY

TOYOTA MOTOR MANUFACTURING TURKEY INC

STRONG SUPPLIER BASE

A STRONG SUPPLIER BASE IS IMPORTANT for TURKEY’S ATTRACTIVENESS

Supplier

Supplier

Supplier Supplier

Supplier

CARMANUFACTURER

Supplier

LABOR REGULATIONS

TOYOTA MOTOR MANUFACTURING TURKEY INC

FLEXIBILITY FOR FURTHER INCREASE OF TURKEY’S COMPETITIVENESS

CONCLUSION

TOYOTA MOTOR MANUFACTURING TURKEY INC

WE BELIEVE TURKEY’S BRILLIANT FUTURETURKEY IS THE RIGHT PLACE TO DO BUSINESS

THANK YOU

TEŞEKKÜRLER

TOYOTA MOTOR MANUFACTURING TURKEY INC