kazuhiro kobayashi president & ceo toyota motor manufacturing turkey inc 21 february 2007...

Kazuhiro KOBAYASHI President & CEO

TOYOTA MOTOR MANUFACTURING TURKEY INC

21 February 2007

Toyota’s Investment Experience in Turkey

CONTENT


1.TOYOTA IN THE WORLD

2.TOYOTA TURKEY

3.OUR EXPERIENCE IN TURKEY

4.ADVANTAGES OF TURKEY

5.FURTHER IMPROVEMENT AREAS

TOYOTA’s GLOBAL SALES

Overseas


5

9,38,8

2000 2001 2002 2003 2004 2005 2006 2007Target

Milion Units

Overseas


0,65

1,071,12

2000 2001 2002 2003 2004 2005 2006 2007Target

TOYOTA SALES IN EUROPEMillion Units

CONTENT



2.TOYOTA TURKEY




OUR MISSION


Producing quality under the principle of “Toyota Way”

Producing quality under the principle of “Toyota Way”

TOYOTAWAY

Challenge

Kaizen

Genchi Genbutsu (Go&See)

Respect

Teamwork

Continuos Improvement

Respect for people

1000 * unit

50

80

135

159

177

2002 2003 2004 2005 2006

PRODUCTION & EXPORT


AURIS

COROLLA VERSO

Export Leader of Turkey* All sectors (2004 & 2005) Automotive Sector (2006)

*Amount basis

ProductionExport

OUR MODELS


AURIS

COROLLA VERSO

INVESTMENTAccumulated, Million Euro


340

850

2000 2001 2002 2003 2004 2005

CONTENT



2.TOYOTA TURKEY




ABILITY TO FIND CAPABLE PEOPLE


HIGHLY EDUCATED & DILIGENT HUMAN RESOURCES

3,590

670

2000 2001 2002 2003 2004 2005 2006


HUMAN RESOURCES DEVELOPMENT

CONTINUOUS HUMAN DEVELOPMENTKey to Success


EMPLOYEE OWNERSHIP

HIGH OWNERSHIP = HIGH MOTIVATION


GOOD COMMUNICATION

GOOD COMMUNICATION & STRONG TEAMWORK


HIGH QUALITY VEHICLES

CUSTOMER SATISFACTION # 1

CONTENT



2.TOYOTA TURKEY





STRONG ECONOMY

GN

P

INF

LA

TIO

N

FD

I

TURKEY HAS A STRONG & STABLE ECONOMY

FO

RE

IGN

T

RA

DE


RELATIONS WITH EUROPE

TURKEY HAS STRONG TIES WITH EUROPE

http://upload.wikimedia.org/wikipedia/commons/2/24/UE-EU-2007.png

http://upload.wikimedia.org/wikipedia/commons/6/6d/European_flag.svg


STRATEGIC LOCATION

Turkey at the crossroads

A BRIDGE BETWEEN EUROPE & ASIA


POPULATION

YOUNG & GROWING POPULATION

0

20

40

60

80

100

2006 2015 2025 2050

Population Projection of Turkey(Million)

Source:UN population division

CONTENT



2.TOYOTA TURKEY




INFRASTRUCTURE


RAILROADS PORTS

EXPANSION & IMPROVEMENTS ARE NECESSARY


STRONG SUPPLIER BASE

A STRONG SUPPLIER BASE IS IMPORTANT for TURKEY’S ATTRACTIVENESS

Supplier

Supplier

Supplier Supplier

Supplier

CARMANUFACTURER

Supplier

LABOR REGULATIONS


FLEXIBILITY FOR FURTHER INCREASE OF TURKEY’S COMPETITIVENESS

CONCLUSION


WE BELIEVE TURKEY’S BRILLIANT FUTURETURKEY IS THE RIGHT PLACE TO DO BUSINESS

THANK YOU

TEŞEKKÜRLER


kazuhiro kobayashi president & ceo toyota motor manufacturing turkey inc 21 february 2007...

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