toyota’s social journey #talksocial - jackie sandoval
TRANSCRIPT
@js_sandoval
#TalkSocialToMe@js_sandoval
SOCIAL VISION
SOCIAL OBJECTIVES
PRIORITIES
TIMELINE OF MAJOR INITIATIVES
KPIs/MEASUREMENTS
COMPANY GOAL
DEPARTMENT PRIORITIES
SOCIAL MEDIA STRATEGY
#TalkSocialToMe@js_sandoval
Key Learnings
Set your goal.
Key Learnings
Analyze the data and allow your insights to guide your strategy.
Key Learnings
Changes in Technology/Landscapes should inform your direction NOT set your
direction.
#TalkSocialToMe@js_sandoval
@js_sandoval