kickstarter project: streamer: a social media application for the smartphone

Sue Yeh Johnson, Co-FounderSue Yeh Johnson

sueyehjohnson@gmail.com

StreamerA Social Media Filtering Application

Streamer Technical Architecture

Frustrated With Social Media?

➢Too Many Applications

➢Too Much Information

➢Too Much Spam

➢Too Many Posts

➢Not Enough Filters

➢Not Enough Time

Just looking for one important e-

mail from my boss!

Where did the posting with pics of my

nephews go?

Wasting too much time?

Minutes Spent

Logging into Social Media

Account

16 min per day

97 hours

per year

or

Where Did The Time Go?

Minutes Spent

Logging into E-mail

9 min per day

54 hours

per year

or

Before: Daily Sequence #1

How Many E-mail Accounts Per Day?

step: 1 Step: 2 Step: 3

Some users may have as many as 6 accounts!

Streamer Email Setup: Use Case

Setup

Add email

Edit or Add a

Subject

Choose Subject

Notification

Select which contact e-mail to add

Add nicknames

Enter username/password

Subject can be ‘Payments due’ ‘child 1 name’ ‘child 2 name, ‘Hello-User’s name’ , ‘Your best friend’s name’, ‘Child 1 school name’ ‘Child 2 school name’

Add Notification header from list

Posts, pokes, birthdays, tags, searched for your profile

After: Streamer E-mail ticker

[Format: ticking e-mail on your streamer account]Your Sister Jane: You should come for Sara’s birthday| BankofAmerica: Payment due on your Toyota on January 22, 2014| Child #1 principle: This is a reminder that tuition is due on the 22| Your salon: Confirming your appointment for next week|Groupon: Deals on laser hair removal

Sample Email Ticker

Email Setup Screen

Email Subject Filter Page

Daily Sequence #2

How Many Social Media Accounts Per Day?

step: 1 Step: 2 Step: 3

Some may use more than 6 social media sites per day

Social Media Filter Page

Social Media Filter Setup

After: Social Media Ticker

Streamer is the Solution!

It’s time to make all your apps work for you

Streamer filters all your accounts

From a User Story to KickStarter

The ‘Wall’

Streamer Technical Architecture

Streamer Team

2 Team Members

= total of 40 years of IT Experience

Lots of Brainpower!

+

Expertise

We know technology

Process and Methods

We Know Software Methodologies

Streamer Team

We Know Segments

Telecommunications Healthcare Transportation

And More…..

More Screenshots: Login Page

Account Setup Page

Terms of Use Screen

News Setup Screen

News Subject Filter Page

Stock Setup Page

More Product Features

Action Screen -click on ticker -click on picture tiles Help/FAQ Page About us/Contact us page User Community Page Feedback/Show us how you stream Auto-post to Social Media Streamer Entity Page

Streamer Work Breakdown(WBS)

1. Sign up forms  a. Acton dialogs       1. Email setup       2. Email subjects & addresses       3. News story sites       4. News story subjects       5. Stocks lookup       6. Social media sites       7. Types of social media posts  b. Database schema   c. Backend Logic (servlets)  d. JavaScript field validation

Streamer WBS

2. Main Page   a. Pictures Ticker      1. Instagram      2. Flickr      3. Shutterfly      4. Facebook      5. Twitter      6. Google+      7. Email (see email ticker)      8. Pinterest

Streamer WBS

3. Action dialogsa. Email setupb.Email subjects & addressesc. News story sitesd.News story subjectse.  Stocks lookupf.  Social media sitesg.  Types of social

Streamer WBS

4. Action dialogsa. Email setupb. Email subjects & addressesc.  News story sitesd.  News story subjectse.  Stocks lookupf.  Social media sitesg.  Types of social

Streamer WBS

Social Media Ticker      1. Facebook      2. Twitter      3. Google +      4. Linked In      5. StumbleUpon     

Streamer High Level Schedule

Streamer Project Schedule

TASK

START DATE

END DATEDURATIO

N NOTESKickStarter Project Approval 12/29/2013 1/8/2014 10Funding Period Start and End Date 1/13/2014 2/12/2014 30 Includes business and weekendsFunding Collection 2/14/2014 2/28/2014 14 Includes business and weekendsDistribute Reward Swag 2/28/2014 3/14/2014 14 Includes business and weekendsStreamer project is formally kicked off 3/1/2014 3/1/2014 0 Estimated Planned project start and end date 3/3/2014 5/23/2014 45 Business Days onlyAnalysis, Design, Feasibility and prototyping for the entire project

1/29/20145/23/2014 Continuous througout the project

Product Backlog and Team Formation1/28/2014

3/3/2014Teams should be formed and resources are ready to go

First Sprint (Social Media API development)3/3/2014

3/21/2014 15This is the hardest part of the project, we elected to get it done first.

Sprint Planning (selection and decomposition) 3/3/2014 3/7/2014 4Daily Scrums (including development, unit testing, integration testing and Quality Assurance)

3/10/2014

3/20/2014 9Retrospectives 3/21/2014 3/21/2014 1

Second Sprint (Social Media API development continues)

3/24/2014

4/11/2014 15

If the API development is complete, then the team moves on to email, news and stocks API development

Sprint Planning (selection and decomposition) 3/24/2014 3/27/2014 4Daily Scrums 3/28/2014 4/10/2014 9Retrospectives 4/11/2014 4/11/2014 1

Third Sprint (Email, News and Stocks) 4/14/2014 5/2/2014 15Sprint Planning (selection and decomposition) 4/14/2014 4/17/2014 4Daily Scrums 4/18/2014 4/24/2014 9Retrospectives 5/2/2014 5/2/2014 1

Focus Group

5/5/2014

5/16/2014 10

Target focus group is millenials. One group available is Au Pairs from Interexchange. Will also take volunteers from pledgers and volunteers.

Find and select target focus group 5/5/2014 5/6/2014 2Focus Group Tests 5/7/2014 5/14/2014 5Focus Group Changes 5/14/2014 5/20/2014 3

Launch Activities 5/5/2014 5/23/2014 15Launch Planning 5/5/2014 5/6/2014 1Hardware and software deployment 5/7/20104 5/14/2014 10User Communications 5/8/2014 5/8/2014 1Advertisement 5/5/2014 5/5/2014 1Account Setup 5/14/2014 5/15/2014 1Revenue Generation 5/8/2014 5/8/2014 1Streamer is LIVE 5/23/2014 5/23/2014 0

Why Should You Back Streamer?

Free Smartphone application that saves time

Social Media or related applications are great investment

Social Media apps have increased value at least by 50%

84% of Millennials use social media apps 59% of Millennials use social media apps

via Smartphone Advertising in social media is expected to

rise by 31.1% per year

Streamer Testimonials

Mangala G. (Developer) Heather M. (HR Specialist)

Risks and Challenges

1. How will the social media companies feel about us bypassing their ads and sites in order to filter the user's social media?

2. Project Timing-Starting in the first Quarter of the 2014 3. No IT Start-up experience 4. Technical challenges-no Technical Expertise-IOS7 5. Resource constraints 6. Meeting the 60 day project time

Risks and Challenges R esponse

1. We would imagine that social media sites may not be so happy with Streamer allowing users to bypass their website directly. Strategically, we will try to extract and process social media data on our end (either server or application end). You know what? Being the underdog or have encompassing goal is not new to the Co-Founders. But, we will do our best to be diplomatic and sensitive to all stakeholders. At the same time, however, we march to our core business objective to allow users to do what they want with their social media data.

2. New Year and launch of new product-best way to go. 3. Having all the experience in the world doesn’t matter if you do not have the

fresh innovative idea, or the organization and drive to implement it. We are open to be mentored by an experience and successful IT Startup guru who wants to provide helpful advice or mentoring

4. We are currently working to source an IOS7 Developer. 5. With any good project, there are always going to be resource constraint.

The best remedy is time management and planning ahead. You will be surprised with what you can do accomplish by spending 5-30 minutes a day. Start tasks 2-3 weeks early will help with this problem.

6. Meeting the 60 day time line. Using the SCRUM methodology will increase our chances of meeting the deadline. Having some project experience of some large scale projects in waterfall methodology gives us the confidence of delivering it through SCRUM.

Prizes, Baby!

$25 Pledge ---Soft Frisbee with logo (Because Streamer like to play

outdoors)$50 Pledge ---1>Soft Frisbee with logo (Because Streamers like to play

outdoors). 2>Smartphone decal (Because Streamers like to

accessorize their technology).

Prizes, Baby!

$100 Pledge– 1>Soft Frisbee with logo (Because Streamers like to play

outdoors). 2>Smartphone decal (Because Streamers like to

accessorize their technology). 3>Streamer Logo Flip Water Bottle4>First account holders prior to Streamer launch (Because

Streamers are VIP’s Like that).

Prizes, Baby!

$1000 Pledge-1>Soft Frisbee with logo (Because Streamers like to play outdoors). 2>Smartphone decal(Because Streamers like to accessorize their technology) 3>Sun Visor (Because Streamers are smart about UV). 4>First account holders prior to Streamer launch (Because Streamers are VIP Like that).5> Streamer Flip Water Bottle6> Athletic Moisture Wicking LogoT-shirt 7>Donor sponsorship listed on Streamer website (Because Streamers givers are celebrities themselves).

Prizes, Baby!

$5,000 Pledge—1>Soft Frisbee with logo (Because Streamers like to play outdoors) 2>Smartphone decal (Because Streamers like to accessorize their technology) 3>Sun Visor (Because Streamers are smart about UV) 4>First account holders prior to Streamer launch (Because Streamers are VIP Like that) 5>Donor sponsorship listed on Streamer website(Because Streamer givers are celebrities themselves).6> Streamer Flip Water Bottle7>Logo Athletic Moisture Wicking T-shirt 8>Dinner with co-creators at either: Canoe Restaurant or Rays on the River please note: event only-no airfare or hotel. Limit of $250 and no cash value ; Expires 6 months from date and must be 21 age or older by March 2014

Conclusion

Streamer is the Project for your pledge No pledge is too small Project transparency will be provided Welcome your feedback or questions Thank you for your time