knowing me knowing youtube
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16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
IWMW 2007
Adrian Stevenson
University of Manchester
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
YouTube:a story of big numbers
• Hurley, Chen, Karim - Employees of paypal
• Youtube.com registered Feb 15th 2005– 30,000 viewers per day
• Nov 2005– 200,000 registered users– 2 million+ videos a day
• By Jan 2006, 25 million per day
• By Mar 2006 uploading 20,000 new videos a day
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
YouTube:a story of big numbers
• ‘Evolution of dance’ ‘most watched– uploaded April 6th 2006
• May 2006 - 43% of all videos shown on the internet
• July 2006 – 100 million views per day• Oct 9th 2006 - Google buys YouTube
for $1.6 Billion• 4th most visited website in the world
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Time Person of the Year: You
• Time Magazine – person of the year– “public diary of teens and
twenty somethings”– “the feeling of
togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger
Real people
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Identity Construction• Some types:
– Undiscovered singing talent
– Teenage confessional
– Angry political
– Living room comedian
• Identity favouriting, subscribing, ratings etc.
• Comments and feedback• Some ‘fakes’ – lonelygirl15
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Social Effects• Religious ideologies• Politics
– “unmediated, fresh, first hand” Blair
• Global Movements– Free-Hugs Campaign by
Juan Mann
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
What you need
• Video recording device– Camcorder– Mobile Phone– Digital Camera– Webcam
• Tripod
• IEEE 1394 Firewire card and cable – DV out
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
What you need
Software– Windows Movie Maker -
free– Apple iMovie– Adobe Premiere Pro -
£650
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
What you need
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Adobe Premiere Pro 2.0
• Professional movie editing software– Very flexible– Learning curve– Expensive– Rendering can be
slow
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Premiere Pro
• Export to YouTube compatible format
• Can be very slow to render on export
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
What YouTube needs
• Takes many video types– .WMV, .AVI, .MOV,
and .MPG file formats
• For best quality:– MPEG4 (Divx, Xvid) format – 320x240 resolution– MP3 audio
– 30 frames per second
• Max 100Mb upload– Also says max 10 mins
but not enforced
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Quality issues
• Amateur ‘YouTube’ approach– Quick and simple– Cheap– But may look quick and cheap
• Professional approach– Pro camera(s)– Mixing desk– Lighting– Direction / planning– Costly and time consuming
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Have a go
• Video samples at:
• http://tinyurl.com/29eg98 • http://www.itservices.manchester.ac.uk/learningtechnologies/podcas
ts/audio/iwmw2007/
• Edit the video samples
• Create a YouTube account and upload
• Browse YouTube
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Education
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Web 2.0 ... The Machine is Us/ing Us
Michael Wesch, Digital Ethnography, Kansas State University
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Legal / Copyright etc
• Legal problems– March 13th 2007
Viacom sued YouTube for copyright infringement – still ongoing
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Rights / IPR
• YouTube can “reproduce, redistribute,… display…” your videos
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Institutional Policy
• Blocking of YouTube, MySpace etc– Bandwidth– Safety
• Survey at Bristol University– Students want access to YouTube, MySpace,
Facebook ….
• Common Solutions Group (CSG)– Constant debate whether to deploy locally or
externally
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Externally Hosted• Some Issues:
– Service could be terminated at any time– Back-up facilities?– Charges could be introduced– Limited control– Academic freedoms may be impacted
• Videos may be removed by YouTube
• How real are these risks?
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Internally Hosted• Allows for:
– Single sign-on– Include licensed material– Support and training– Control when updates occur– Maintenance and back up– Integration
• But:– will reduce the choice of available systems
• Risks– Systems may not be kept up to date– Universities may have restrictive usage policy– insufficient number of users to make the services work effectively
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Other stuff
• TeacherTube
• Revver – earn money
• Videoronk – search engine
• PSFights – fights
• Liveleak – leaks media
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
MySpace / Facebook / Second Life
• Can embed YouTube videos in– MySpace, Facebook and other social websites– Any web page
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Video casting
• Can subscribe to video cast
• Desktop / laptop
• Most Ipod, mp3 players support video podcasts
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
References• http://del.icio.us/bias/youtube
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Contact
Adrian Stevenson
Learning Technology Services
Room B38, Sackville Building
University of Manchester
Sackville St
Manchester M60 1QD
Tel: +44(0)161 306 3109
Email: adrian.stevenson@manchester.ac.uk
16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester
Discussion?
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