launching new product & its communication channels

WelcomeWelcomeToTo

Our PresentationOur PresentationBUSINESS BUSINESS

COMMUNICATIONCOMMUNICATION

Group ProfileGroup ProfileGroup No. 01 Number of Members: 10

132Laila Hamda192Tuhin Ghagra

194Nowrin Shoria Toma

206Md. Borhan Uddin

165Shewly Akter186Md. Belal Hossain

117Md. Iqbal Hossain

191Sunny Subol

204Fayez Ahmmed

214Sadman Sakib (Leader)

ID No.

NameID No.

Name

Launching New ProductLaunching New Product&&

Its Communication Its Communication ChannelsChannels

TopicTopic

CO-Vita

Unity is our strength…We serve you with the best……

An Organization that you can trust

Objectives of Our OrganizationObjectives of Our Organization• Quality maintenance and

improvement of the product

• Satisfying customers

• Gaining competitive advantage over all the competitors

• Doubling sales and expanding production capacity every 3-4 years.

• Becoming one of the biggest names in soft drink business at local market.

Product PortrayalProduct Portrayal

PURE REFRESHMENTWith Vitamin CGREEN COCONUT WATER

Why We Are Launching The Product?• Green coconut water is suitable for all types and all classes of people.

• Green coconut water includes lots of nutritious facts so that its very effective for different diseases.

• The idea is innovative to launch green coconut water in a modernized way.

• People will easily get pure and branded green coconut water from shops and stores.

• Low Capital & Easy Manufacturing.

Measures for The ProductMeasures for The Product•Using superior quality high-tech machineries

•Importing raw materials of best quality

•Maintaining standard of the product

•Free from illegal chemical particles

•Pure quality & good for health

•Marketed with high quality food grade package

Market SegmentingMarket Segmenting

GeographicSegments

DemographicSegments

PsychographicSegments

BehavioralSegments

Market SegmentsMarket SegmentsGeographic Segments< All over the country >

Demographic SegmentsChildren, Teenagers, Adults, Students, Families, Sportsmen, Business Buyers

Psychographic Segments< All classes of people >

Behavioral SegmentsSick People, Health Conscious People, People who take new product from market

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Competitive AnalysisCompetitive Analysis

The Soft drink industry is very much competitive. Many soft drink companies have acquired a significant portion of the market. But the unique product like “CO-Vita” will take us far beyond the reach of the competitors. Because no one has yet thought about selling green coconut water in such a specialized way.

CompetitorsCompetitors PRAN Frutika Shezan Acme Starship Danish Mojo RC Cola Fizz Up

Uro Cola Coca Cola Pepsi 7 Up Sprite Mountain Dew Mirinda

Competitive AnalysisCompetitive Analysis

Strategies against CompetitorsStrategies against Competitors

Competitive AnalysisCompetitive Analysis•Providing the best service to create high customer satisfaction

•Reasonable and acceptable pricing

•Promising and providing top quality product

•Launching highly effective mass promotional activities

•Continuous innovation and modification of the products

•Creating and maintaining long term customer relationship

•Creating “Brand Loyalty” among the target consumers

Raw Materials & MachineriesRaw Materials & MachineriesRaw Materials

GreenGreenCoconCocon

ututWaterWaterMajor

Ingredients

SugarSugar

SaltSalt

VitamiVitaminnCC

StabiliStabilizerzer

Auxiliary

IngredientsCitricCitric

AcidAcid

Sources of Green Coconuts

Raw Materials & MachineriesRaw Materials & Machineries

LocalSources International

SourcesCox’s Bazaar

Saint Martin

Norway Hawaiian

Islands

Srilanka

Machineries

Raw Materials & MachineriesRaw Materials & Machineries

ExtractingMachine

Filter &Purifier

Mixing &Blending Machine

Packaging &Bottling Machine

Raw Materials & MachineriesRaw Materials & MachineriesSources of Technologies & Machineries

U S AU KNetherlands

ItalyU S A

Green Coconut

Supply Chain ManagementSupply Chain ManagementTo collect the major ingredient green coconut for our product, we will engage our own supplying agents. They will visit our targeted places- Cox’s Bazaar, Saint Martin and also the coastal areas of Srilanka, Norway and Hawaiian Islands to find out the best and pure green coconut.

Machineries

Supply Chain ManagementSupply Chain ManagementWe will make deal with modern high tech machinery companies of our targeted countries. We will inform them about our new product, its raw materials and its manufacturing operation’s strategies. We will send them proposal letter via e-mail to support us in manufacturing operation. We will also arrange video conference meeting between them and our board of directors and engineers.

We will manage the supplying schedule by considering the time we will start our manufacturing operation. Supply and placement of the machineries will be completed within a month before our manufacturing operation begins.

Supply Chain ManagementSupply Chain Management

Delivering, orders,

instructions and

schedules to the

suppliers

Sending supplying agents to

collect raw materials

and machinerie

s.

Bringing raw materials and machineries to the local

port by ships, boats and coasters.

Transferring raw materials

and machineries to the factory and warehouse by

trucks.

• Organizing a supply chain management department by appointing managers, supervisors and supplying agents.

• Communication Medias: Letter, E-mail, SMS, Telephone, Cell phone, Audio and Video Conferencing.

• Transportations: Ships, Boats, Coasters and Trucks.• Supply Chain Management Process:-

DistributionDistributionIn the beginning we want to go for huge sales for our product. We have to increase our distributor’s number in whole country.

We will identify the major wholesalers and retailers in the remote area of Bangladesh. We will evaluate their capacity and then try to convince them to sell our product in their distribution network more frequently.

DistributionDistributionWe are new in this market, so we have to cover Dhaka by our strong distribution network. We will divide Dhaka into 30 operational zones and each zone will have its separate distributors. Super shops and stores which

are located in Dhaka, we will deliver our product directly to them at a wholesale price. Beside, we will try to cover all the districts and Thanas by appointing new distributors.

DistributionDistribution1.Agora2.ALMAS General Store3.Mega Super Shop4.Meena Bazaar5.Pacific Super Store6.Pick & Pay Super Store7.Plaza Central Shop8.Prince Bazaar9.PQS Super Store10.Family World11.Mutual Departmental Store12.Haat Bazaar13.Swapno Departmental Store

DistributionDistributionWhen our market will spread out, we will distribute products through our own distribution agents. We will set our own outlets in few core market positions.

When we will go for mass marketing, we will supply our product nationwide in both urban and rural areas through our distribution agents. Our agents will take the products to each and every place of the country. “CO-Vita” will be available in all retail stores of the country.

DistributionDistribution

Manufacturer Manufacturer Wholesaler Wholesaler Retailer Retailer Customer Customer

Manufacturer Manufacturer Agent Agent Retailer Retailer Customer Customer

Distribution Strategy in The Beginning

Distribution Strategy after Gaining Better Market Position

PromotionsPromotions• Advertisement• Sampling• Personal Selling• Special Offering• Website

Promotions- Promotions- AdvertisementAdvertisementWe will use all the medias for advertisement- TV Commercials, FM Radios, Newspapers, Magazines, Billboards and posters. We will mainly emphasize more on TV Commercials, FM Radios and Newspaper ads because these medias will be more effective to reach the customers and position our product to their minds.We will telecast advertisement in all

TV Channels and FM Radio stations of the country. We will sponsor different TV Channel and FM Radio programs and shows so that they will telecast our advertisement more frequently.Weekly advertisement will be

published in all the newspapers and magazines. We will set up attractive and eye catching billboards and posters in different public and commercial places of the country.

Promotions- Promotions- AdvertisementAdvertisementOur advertisement will deliver the clear idea about our product to the customers. Product’s features, benefits, ingredients. prices etc will be clearly presented through the advertisement.

Participation of different media celebrities will make our advertisement more effective and attractive.

Promotions- Promotions- SamplingSamplingCustomers will be given some quantity of a product for no charge to induce trial. This process is very effective in case of new product promotion. We will also make smaller pack of our product for the sampling. Our sample product will demonstrate the overall features of the product.

We will deliver our sample product in different public areas specially schools, colleges, university campuses, sports clubs, parks etc.We will also perform store

sampling. We will hire temporary demonstrator who will set up a table or booth and offers sample to passing by shoppers. This will be very effective for the products.

Promotions- Promotions- Personal SellingPersonal SellingThough personal selling skill is not that much effective for convenient products like “CO-Vita”, we will inspire and train the sales persons of the retail stores to convince people to buy our product when they will come to buy any soft drinks.

The sales-persons will inform the customers about the cool refreshing taste of “CO-Vita” and its nutritious aspects. We hope that it will play a significant role to increase our sales.

Promotions- Promotions- Special OffersSpecial Offers

• Scratch Card• Scratch Card

• Bonus Pack• Bonus Pack

• Price Off• Price Off

• Free Extra Product• Free Extra Product

• Special Event• Special Event

Promotions- Promotions- WebsiteWebsiteWe will launch a website for our product and organization. Customers can get information about our business organization, our product, it’s features and benefits, our marketing strategies, supply chain, distribution management, sales and promotions from the website. They can also make purchase of our product through the website.

Customers can share their feelings and opinions in our website after consuming the product. We will also create a questionnaire segment in the website by which customers can ask different types of question regarding our product and business. We hope it will help us to make a better relationship with the customers.

Human ResourcesHuman ResourcesThe board of directors will be responsible for the employee-recruiting activities. Recruiting will be done through written tests and interviews. We need efficient and trained workers for the following posts-•Managers•Supervisors•Auditors•Accountants•Operators•Engineers•IT Officers•R & D Executives

Sources of FinanceSources of FinanceAccording to land, labor, raw materials, machineries and organization for producing the product, at first our investment will be 200000000 tk. At a later time, the investment will be increased depending upon a demand of the product in the market. The capital will be collected from the following sources-• Own Capital• Own Capital

• Parents• Parents

• Cousins• Cousins

• Friends• Friends

• Bank Loan• Bank Loan

• Different Financing & Investment Organizations• Different Financing & Investment Organizations

Potential Investors Potential Investors

ICB- Investment Corporation of Bangladesh

BSB- Bangladesh Shilpa Bank

BFIC- Bangladesh Finance & Investment Company

We will communicate with different financing and investment organizations of the country for external sources of finance. We will convince them to invest on our business. We will tell them about our product, its features and benefits, our marketing plan and budget so that they will be eager to give financial support in our new product launch. We will send them proposal letter and e-mail and will also arrange face-to-face meeting and conference. We have targeted the following organizations as our potential investors-

Janata Bank

Thank You

Any Question