lean startup 101 at lean startup circle jakarta meetup july 2013

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Lean Startup 101 at Lean Startup Circle Jakarta Meetup July 2013. A quick overview of the Lean Startup concept. The talk is done by Farina Situmorang at the Lean Startup Circle Jakarta, hosted by Comma Indonesia & Celebes Capital.

TRANSCRIPT

JAKARTA

thank you!

STARTUP 101LEAN

LEAN

LEAN≠ BEING CHEAP

LEAN =STRIVE TO OPTIMIZE TIME.

STARTUP

STARTUP≠TECH

STARTUP =UNCERTAINTY.GROWTH.SPEED.

STARTUPLEAN

identify the riskiest parts of your business plan, then finds ways to reduce those risks in a quick, iterative cycle of learning.

STARTUPLEAN

don’t sell what you can make;make what you can sell.

YUM!

who gives a crap about your idea?

TRADITIONAL PRODUCT DEVELOPMENTUnit of Progress: Advance to Next Stage

AGILEUnit of Progress: A Working Line of Code

LEAN STARTUP PRODUCT DEVELOPMENTUnit of Progress: Validated Learning About Customers ($$)

who gives a crap about your idea?

STEVE BLANK’S CUSTOMER DEVELOPMENT

CUSTOMER’S PROBLEM HIERARCHY

step 1:document plan A.

step 2:identify riskiest parts of your plan.

step 3:test to validate and frikkin’ learn.

if a metric won’t change how you

behave, it’s a

fail fast.

DESIGN THINKING

PIRATE METRICS

YAY buzzwords:MVPPivotProduct/Market FitProblem/Solution FitGrowth HackingBootstrapping

Agile MarketingRapid PrototypingEliminate WasteFive WhysValidated LearningContinuous Deployment

practice trumps theory.

get out of the building.

say hi!

@farinajs

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