lean ux for startups and enterprise: ten secrets to success
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Copyright © 2012-2013 Brilliant Experience
Lean UX for Startups & EnterpriseJohn WhalenUX Lead & Founder, Brilliant ExperienceVP, UXPA-DC
#leanux #modevux@johnwhalen
Copyright © 2012-2013 Brilliant Experience
Meet Brilliant Experience
User Insights Strategy & Ideation User Experience
John tell me more about yourself, it is all so fascinating!
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Agenda‣ Introduction
‣ LeanUX Secrets (Strategy is the secret sauce)
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Many clients:
- know they’ve got a market for a product- have limited UX/design capabilities- were developing something that users didn’t really want- need to move faster, not slower while introducing UX
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How do we “cross the chasm”?
User InsightsGreat Experience,
Successful Product
InsertMagicalProcess
Here
Not recommended
Hard to find
Try this
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To help you understand what “this” is, let’s play ‘Name that Methodology’
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1 2 3 4
Empathize with the audience you are designing for.
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
Copyright © 2012-2013 Brilliant Experience
Empathize with the audience you are designing for.
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
Design
Thinking
1 2 3 4
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Design Thinking
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Build
1
Measure
2
Learn
3
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Build
1
Measure
2
Learn
3
Lean
Startup
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Lean Startup
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User Stories
1
Design & Develop
2
Feedback
3
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User Stories
1
Design & Develop
2
Feedback
3
Agile
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Agile
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What about LeanUX?
LeanUX...
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LeanUX...
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Two key points
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1. Must balance business & user needs
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2. Iteration improves the product
That’s all swell John, but what about that top 10 list you promised us?
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The secret lies in the strategy
#leanux #modevux@johnwhalen
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Get internal focus on what matters and prioritize business goals.
Prioritize your audiences, define them and the scenarios in which they would use your product.
Brainstorm ways to satisfy 1 & 2.
IdeationAudience NeedsBusiness Needs
Flesh out best ideas. Get stakeholders on board with conceptual model.
Sketching
Strategy Session
1 2 3 4
CEO: I know you had an agenda, but let’s just sketch our ideas
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Warm Up: Elevator Pitch
For
who
MoDevUX is a
that
Unlike
MoDevUX
(target customer),
(customer need),
(market category)
(one key benefit).
(competition),
(unique differentiator).
idea idea
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Copyright © 2012-2013 Brilliant Experience
Business Goals
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Business Goals for _____________‣ Write down business goals independently
‣ Prioritize through collaborative discussion
‣ Examples:
- Make us all rich! Ka ching!
- Totally wow users!
- Create (opportunity) that provides great value to customers.
- Drive (user behavior) by (strategic design goal).
texttexttext
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LeanUX Secret 1:Get the stakeholders aligned on prioritized business goals.
#leanux #modevux@johnwhalen
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Personas
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Prioritize Personas
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LeanUX Secret 2:Prioritize personas.
#leanux #modevux@johnwhalen
Just a quick sketch
No detailed persona exercise. This is LeanUX!
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LeanUX Secret 3:Sketch personas, don’t over think them.
#leanux #modevux@johnwhalen
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Scenarios
Name & Defining Characteristic Scenario Name
Scenario PictureSituation & Goal
UXPA DC Activity
Outcome
Scenario
What motivates your persona?
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LeanUX Secret 4:Focus on the experience journey.
#leanux #modevux@johnwhalen
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Ideation & Sketching
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Quantity over visual quality. The more ideas the better.
Sell your concept to the group.
Using prioritized user scenarios and business needs.
CritiquePresentIdeate
Creatively based on feedback.
Refine
The Process
1 2 3 4
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LeanUX Secret 5:Debate design direction alternatives early in the process.
#leanux #modevux@johnwhalen
• Agreed&upon&conceptual&direc0on&
• Include&wall&with&pictures&
• Liked&that&this&would&vary&between&user’s&stated&interests&and&related&things&(think&Pandora)&
• Like&the&faces.&&Need&to&include&way&to&acknowledge&new&members&
• Need&to&emphasize&who&has&viewed&your&profile,&or&liked&your&content&
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LeanUX Secret 6:Develop conceptual model with stakeholders, not the design.
#leanux #modevux@johnwhalen
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Rapidly Iterate Design
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Rapidly Iterate Design
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LeanUX Secret 7:Rapidly iterate design.
#leanux #modevux@johnwhalen
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LeanUX Secret 8:Share broadly. Be attentive to internal feedback.
#leanux #modevux@johnwhalen
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Usability Testing
57
58
Why is this empty?
What is a past hosted events?
Why is the nav so complicated?
Feels awfully beige for a fun app.
Is this where I start?
How do explore
features and FAQ differ?Will drafts show invitations
or greetings or polls?
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More Content, Less Navigation
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LeanUX Secret 9:Test continuously.
#leanux #modevux@johnwhalen
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User Experience Design
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Design Matters
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LeanUX Secret 10:Take the time to produce brilliant experiences.
#leanux #modevux@johnwhalen
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Let’s Review
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LeanUX Secrets1. Get the stakeholders aligned on prioritized business goals.
2. Prioritize personas.
3. Sketch personas, don’t over think them.
4. Focus on the experience journey.
5. Debate design direction alternatives early in the process.
6. Develop conceptual model with stakeholders, not the design.
7. Rapidly iterate design.
8. Share broadly. Be attentive to internal feedback.
9. Test continuously.
10. Take the time to produce brilliant experiences.
Copyright © 2012-2013 Brilliant Experience
Is he done?
John Whalen@johnwhalen
User Research Strategy User Experience
BrilliantExperience.com
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