leveraging social media platforms for business- instagram and vine - gp18
Post on 15-Jul-2015
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“Instant Camera” + “Telegram”=
Online mobile photo-sharing, video-sharing and social networking service
Sharing pictures on Social networking platforms Confines photos to a square shape, similar to Kodak Instamatic and
Polaroid images
• Basic Terms of Use that Instagram users must follow, including an age requirement of 13 years or older, restrictions against posting violent, nude, partially nude, or sexually suggestive photographs
• Instagram does not claim any ownership
= 68% = 32%
History
• Began development in San Francisco, United States, when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn,on mobile photography.
• Created by Kevin Systrom and Mike Krieger, and launched in October 2010
• In January 2011, Instagram added hashtags to help users discover both photographs and each other.
• The service was acquired by Facebook in April 2012 for approximately US $ 1 billion in cash and stock.
• The fifth app to ever reach one million ratings on Google Play—as of April 2013, it had been rated nearly four million times.
Features
• Can upload photographs and short videos• Follow other users' feeds• Geotag images with longitude and latitude coordinates, or
the name of a location.• Users can connect their Instagram account to other social
networking sites• Instagram creates web profiles which allows users to use
their Instagram account like a social media site• Instagram Direct allows users to send photos only to a
specific user or group of users, rather than having it be viewable by all
• Explore tab - users can search for specific users or particular hashtags that interest them.
1.Set-up Your Instagram Account
Create InstagramBusiness Account
Business Username
Complete your
Profile
Connect to FB
Instagramtab on
your FB
Create a brand
specific strategy
2. Use Hashtags
Use hashtags
(#’s) in your
updates
Use brand
specific #’s
Use general
#’s
Use trending
#’s
Run an InstagramHashtagContest
Monitor your
brand #hashtags
3.Focus on Your Customers
Make your followers famous
Embed followers’
photos
Like your Follower’s
photos
Comment on
Followers’ photos
Respond to
comments on all your
posts
@mention your
customers
@mention celebrities and other
related industry leaders
Focus on engaging
your customer
4.Show Your Stuff
Be creative with your
photosMake videos
Post photos and short
videos of your products
Show your products
authentically
Show your products creatively
Show your brand story
Show who you are
Post fun, authentic videos of your CEO
Share exclusive content
Launch a product live
on Instagram
Build pre-launch
momentum
Show your post-launch staff party
(or clean up)
Partner with other
Brands on Instagram
5.Add More Tactics
Ask for comments on your photos and videos
Ask questions about your business or
products
Use photo caption posts
Crowdsourcephotos
7.Make Use of Mobile
Geotag your posts
Bring offline online
Bring offline events online
Bring online offline
8.Improve Your ROI
Post consistentlyDetermine post
frequency
Find your perfect Instagram
posting time
Monitor your Instagram results
Continuously improve
Keep on top of Instagram trends
Vine is a short-form video sharing serviceThe service lets users record and edit five to six-second-long looping
video clipshttps://www.youtube.com/watch?v=CVIP0_1qIA8
• Vine's app can be used to browse through videos posted byother users, along with groups of videos by theme, andtrending, or popular, videos.
• Vine has attracted different types of uses, including short-formcomedy and music performances, and stop motion animation.
• Also been used for journalism• On September 9, 2013, Dunkin Donuts became the first
company to use a single Vine as an entire televisionadvertisement
• https://www.youtube.com/watch?v=GaMo0QScrbw
History
• Vine was founded by Dom Hofmann, RusYusupov, and Colin Kroll in June 2012.
• The company was acquired by Twitter inOctober 2012 for a reported $30 million
• Vine officially launched on January 24, 2013 asa free app for iOS devices.
• Vine became the most used video sharingapplication in the market, even with lowadoption of the app
• In January, 2015, Vine launched Vine Kids, anapp designed specifically for children
Features
• Vine enables users to record short video clips up to around sixseconds long while recording through its in-app camera
• The camera records only while the screen is being touched,enabling users to edit on the fly or create stop motion effects
• Share others' posts with followers• The videos can then be published through Vine's social network and
shared on other services such as Facebook and Twitter• Additional features - grid and ghost image tools for the camera,
curated channels, the ability to "revine" videos on a personalstream
• “Loop count" - every time someone watches a vine, a number ontop of the video will appear showing how many times it wasviewed.
• Engage Your Followers in Conversation• Highlight Your Brand Advocates• Display Your Work for a Client• Offer Up Relevant Historical Trivia• Celebrate the Holidays• Get People Excited About a New Product• Take People Inside Your Office• Attract Customers to Your Booth• Educate and Amaze• Bring People Inside Your Stores• Tell Your Brand’s Story• Promote a Contest• Bring Presentations to Life• Show Off Your Products• Give Fans What They Want• Randomly Amuse Your Audience
• Involve Your Audience• Build Narrative• Social Proof• Education• Fortify Identity• Promotion• Get Personal
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