making the web a better place. “computers are useless. they can only give answers.” pablo...

Making the web a better place

“Computers are useless. They can only give

answers.” Pablo Picasso

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©2013 Webnographer Limited

Surveys

• self-initiated• intercept and cross channel

We only know what people say they did, and what they understood happened.

We do not see what they actually did.

Usability testing

We can see what people do.We “hear” what people say they did.

Webnographer measures all interactions on the page: clicks, hovering, key presses, back button press, scrolling, etc.

What can be tested?Static screenshots, prototypes, live website.

“The survey records verbatim participant feedback, quantitative rating scales.”

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What we do DRAFT

What We Do

To participate in the research users simply click on the link to the survey.

Participants completethe research from their natural environment.

Participants use theirown computer thatthey normally use whenbrowsing the web.

For the online user research, Webnographer uses its proprietary software tool for un-moderated remote usability testing, where the evaluator and participant are separated in time and space.

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Data beats opinion!

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Clients: Brands

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“We shape our tools and thereafter our tools shape us” Marshall McLuhan (1964)

Image source: http://www.research.utoronto.ca/edge/december2008/images/backpage.jpg

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11©2012 Webnographer Limited

Apply at http://jobs.webnographer.com

We are looking for developers and User Researchers.

Follow us on

Twitter@jamespage@webnographer

http://www.facebook.com/webnographer

My email: james@webnographer .com

Website: www.webnographer.com

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Apply at http://jobs.webnographer.com