managing student-generated content: confabedu 2013

MANAGING

!"#$%&"-'%&%r("%$ CONTENT

Hello.

@ashley_buddSocial Media StrategistCornell UniversityAlumni Affairs & Development

Hello.

@ashleyhennAssistant DirectorRochester Institute of TechnologyUndergraduate Admissions

2003

2007

In 2003 social media =

In 2003 social media = BOYS

So. Many. Boys.

In 2004 Facebook = BOYS

In 2004 Facebook = BOYS

$1-TRILLIONin student debt - and the worst job market in years.

12th Rank of United States incollege degrees held by 25-to34-year olds. Down from No. 1.

236%Increase in the number ofnew students enrolledin for-profit colleges.

breaking the

RULES

asking for f)r'*v%&%!!instead ofp%r+*!!*)&

Freedom power

responsibility

2007200820092010

Blogs

Twitter and Facebook pages

First “class of” Facebook group

5 RIT Students project launch

Admissions offices are at their best

when they are findingBEST-FIT STUDENTSfor the university.

ashley’s army

@RIT_TannerCommunicationsWeb Design & DevPublic RelationsStudent Leadership

@RIT_ErinJournalism

Digital BusinessCreative Writing

Higher Education

AdvisorUndergraduate Admissions

CaptainContent

CaptainInnovation

LeadVideo Storyteller

LeadGraphics &

Photography

LeadBlog Storyteller

LeadVideo Editor

StorytellersBlog

StorytellersVideo

LeadSpecial Projects

& Events

Freedom power

responsibility

#hireme

,(&- .)#!