Non-Invasive GovernanceMeeting People Where They Are

#confabedu 2014

@shelleykeithtl;dr: 10 yrs higher ed, 20 yrs mktg/tech background, BBA, MSIQ

Director of Digital CommunicationsUniversity of Mary Washington (go Eagles!)

Manager of Web Communications & MarketingSouthern Arkansas University (go @Muleriders!)

Prior: web hosting, project management, ecommerce

MS Information QualityCollege of Engineering & Information TechnologyUniversity of Arkansas at Little Rock (go Trojans!)

^

Information Quality (IQ)

DEFINITION

Information quality is measured by the fitness for use for its intended purpose.

RATIONALES

Data of high quality…

1. …is a valuable asset

2. …can increase customer satisfaction

3. …can improve revenues and profits

4. …can be a strategic competitive advantage

FACTORS INCLUDE…

…accuracy, completeness, consistency, timeliness, believability, interpretability, etc.

CORE PRINCIPLE

Data begins to decay as soon as the database is created, because the real world objects associated with that data are always in flux.

My Precioussss

…and a partridge in a pear tree

Digital governance

Data governance

Web governance

Content governance

Shared governance

ResourcesHow many of you have all the people, funding, time, and buy-in you need to do your job?

Viva la Revolution!

Governance has layers.

Digital GovernanceFramework for establishing accountability, roles, and decision-making authority for an organization’s digital presence.

WelchmanPierpoint

Content GovernanceA process of managing content roles, responsibilities, processes, documentation, tools and training.

Web Governance

making sure the website is working FOR the institution and effectively stewarding the resource

Lori Packer

Your website is not a project. Projects have an end.

U n i v e rs i t y o f Ro c h e st e r

@lor ipa

“ “

Non Invasive GovernanceFlexible system for continuous improvement.

Evolution, not revolution.

et tu @halvorson?

Mission Statement

Mission Statement

Create an effective web presence.

I am Groot.

20% On Board

60% meh.

Haters Gonna Hate

Hate

Hate

Hate

Hate

Fraud Police

Always be improving.

Collaborative. Supportive. Transparent.

Collaborative

Supportive

Transparent

Tell your story. Be the expert.

HiPPO

Non-Invasive GovernanceAsks1. What will work in our

culture?2. What will work given our

resources?3. What small steps can we

take to begin building a successful system of governance inside existing processes?

Justifications

1. What could we do if the site were better organized and managed?

2. What can we NOT do because our site isn’t better governed?

Non-Invasive governance• is collaborative, supportive, and transparent

• requires focus toward a long-term goal

• is accomplished by maximizing use of resources, documenting goals and results, building buy in, and training best practices.

Wash. Rinse. Repeat.

...is about people, not process.

Governance Bill of RightsStewards

• Help with and training on tools and best practices

• Clear interpretation and supported implementation of regulatory requirements

• Assistance establishing goals and success metrics

• Access to data and analysis

Site Users

• Accessible content and navigation

• Current information supporting their ability to perform necessary tasks

• Usable interfaces

• Access to support they should never need

Web Process Framework

Quality

Fit for use

Accurate

Currency

Information

Tools & Technology

Compliance

Usability & Accessibility

Style & Identity

User

Admin

You are not doing this wrong.

Kristina HalvorsonConfab Higher Ed, 2013

Every step in the right direction is a step in the right direction.

Shelley KeithEvery anxiety attack for the last 1.5 years.

@shelleykeith