behind your back: how other industries talk about higher ed at confabedu 2016
TRANSCRIPT
BEHIND YOUR BACK: HOW OTHER
INDUSTRIES TALK ABOUT HIGHER ED
Confab Higher Ed
#ConfabEDU November 15, 2016
Margot Bloomstein
@mbloomstein
“Is college even still a smart investment?”
(cc) Jamin Gray
@mbloomstein | #ConfabEDU
“Is college even still a smart investment?”
“My friend said he held off on the FAFSA”
@mbloomstein | #ConfabEDU
“Is college even still a smart investment?”
“My friend said he held off on the FAFSA”
“Did I focus on one sport too soon?”
@mbloomstein | #ConfabEDU
Questioning the value
Looking to other resources
Losing focus to other anxieties
@mbloomstein | #ConfabEDU
You’re not alone.
@mbloomstein | #ConfabEDU
Let’s bring some solutions into the light
that meet those challenges through
content strategy.
@mbloomstein | #ConfabEDU
@mbloomstein | #ConfabEDU
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Prospective students
Current students
Professional groups
Company recruiters
Local neighbors
Faculty & staff
Parents
Alumni
Media
Government
Prospective faculty
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Prospective students
Current students
Professional groups
Company recruiters
Local neighbors
Faculty & staff
Parents
Alumni
Media
Government
Prospective faculty
timing
finances
“fit”
Success = influence
They drive the decisions
of your audiences
https://www.whitehouse.gov/the-press-office/2014/01/30/remarks-president-
opportunity-all-and-skills-americas-workers
© Kevin Lamarque—Reuters
http://www.cbsnews.com/news/dropping-
out-is-college-worth-the-cost/
© Bloomberg/Getty Images
http://bostinno.streetwise.co/2014/09/19/pa
ypal-co-founder-peter-thiels-thoughts-on-
higher-education-video/
© Bloomberg/Getty Images
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Prospective students
Current students
Professional groups
Company recruiters
Local neighbors
Faculty & staff
Parents
Alumni
Media
Government
Prospective faculty
value
Timely and relevant:
“How America Saves”
Depth:
Depth:
Peterson’s
https://www.salliemae.com/plan-for-college/how-america-saves-for-college
Blog excerpts: http://amomstake.com and http://sayyes.com
http://volunteer.truist.com/uwkc/volunteerquiz
Validation Deliberation
Courage in our convictions
Empirical proof
“Let’s get you here”
not just
“see yourself here”
@mbloomstein | #ConfabEDU
vs.
vs.
EVERYTHING YOU HAVE TO DO
versus
“Okay, here’s what to do next,
and you don’t have much more
before you’re done.”
Margot Bloomstein
@mbloomstein
Books: http://amzn.to/CSatWork
BrandSort: http://cards.appropriateinc.com
Talks: http://slideshare.net/mbloomstein