managing student-generated content: confabedu 2013
DESCRIPTION
http://confabevents.com/events/higher-ed-2013/program/managing-student-generated-content What happens when a staff person decides to mentor and empower students to become social media ambassadors? Social media projects at colleges and universities are most successful when staff and students share roles and responsibilities. This session will cover the importance of why it’s critical to train your student staff to be leaders, not simply to complete assignments. Ask yourself: If you left tomorrow, could they step into your role? In this talk a staff mentor and two students will walk through the value of student-generated content, presenting tools and best practices for content generation, curation, and project management. Learn how to foster a student team that works hard, pushes the envelope, and loves their job. Navigate the fine line between freedom to play and meeting your goals. Explore pitfalls, best practices, and the unexpected oddities of working with students who eat/sleep/breathe social media.TRANSCRIPT
MANAGING
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Hello.
@ashley_buddSocial Media StrategistCornell UniversityAlumni Affairs & Development
Hello.
@ashleyhennAssistant DirectorRochester Institute of TechnologyUndergraduate Admissions
2003
2007
In 2003 social media =
In 2003 social media = BOYS
So. Many. Boys.
In 2004 Facebook = BOYS
In 2004 Facebook = BOYS
$1-TRILLIONin student debt - and the worst job market in years.
12th Rank of United States incollege degrees held by 25-to34-year olds. Down from No. 1.
236%Increase in the number ofnew students enrolledin for-profit colleges.
breaking the
RULES
asking for f)r'*v%&%!!instead ofp%r+*!!*)&
Freedom power
responsibility
2007200820092010
Blogs
Twitter and Facebook pages
First “class of” Facebook group
5 RIT Students project launch
Admissions offices are at their best
when they are findingBEST-FIT STUDENTSfor the university.
ashley’s army
@RIT_TannerCommunicationsWeb Design & DevPublic RelationsStudent Leadership
@RIT_ErinJournalism
Digital BusinessCreative Writing
Higher Education
AdvisorUndergraduate Admissions
CaptainContent
CaptainInnovation
LeadVideo Storyteller
LeadGraphics &
Photography
LeadBlog Storyteller
LeadVideo Editor
StorytellersBlog
StorytellersVideo
LeadSpecial Projects
& Events
Freedom power
responsibility
#hireme
,(&- .)#!