marketing plan final ppt

MARKETING PLAN FOR “GET FAMOUS” ANDROID APP

ByPrasun JhaISM Dhanbad

Presentation Outline

1. Executive Summary Slides 3-42. Situation Analysis Slides 5-73. Goals Slide 84. Strategy Slides 9-135. Tactics Slides 14-186. Implementation Slides 19-227. Disclaimer Slide 23

1. EXECUTIVE SUMMARY

• Being liked and adored is a secret need and the Get Famous app aims to feed it. Going viral is as much about talent, hardwork and planning as much it is about luck.

2. SITUATION ANALYSIS

Company Overview

• This app will help people become famous by posting their special talents much like an app for India’s Got Talent.

• App download is free but has In-App purchases

Target Customers

• People who have a special talent that can be presented to the world.

• Dancers, singers, writers, stunt performers, comedians, photographers and so on.

3. GOALS

• To achieve 5000 downloads in the first month and 1 million by the end of first year.

• At least break even by the end of first year.

4. STRATEGY

Customers

• Artists and Performers who need a platform.

• Reality TV show participants like India’s Got Talent, Dance India Dance.

• The app will help market their talents.

Collaborators

• Popular websites like 9gag.com

• Video streaming sites like youtube.com, dailymotion.com.

Collaborator Value

• Increased quality and quantity of content.

• Increased awareness of their site.

• This will result in increase in ads for the site.

Competitors

• Not many.• Gettalenty.com one of

them. Do not have an Android App.

5. TACTICS

SERVICE OFFERING

• Free version allows a person to post a video, photo, troll, article for free on the app. This gets posted on websites known to provide viral content.

• Paid version allows user to make use of tutors to help refine content.

BRAND

• Get Famous is not a catchy name and a branding team required for the right name and logo.

• Slogan can be “Go Viral”.

PRICING AND INCENTIVES

• Tutors get to set their own prices. We charge a commission of 10% on their earnings.

• Comprehensive rating and feedback of tutors will be publically available.

COMMUNICATION

• Initial marketing to be done through social sites like Facebook and twitter.

• YouTube ads can be introduced gradually so as to target video uploaders.

6. IMPLEMENTATION

INFRASTRUCTURE

• Marketing Unit essential for growth.

• A company which promises to make people’s content viral has to go viral first.

PROCESSES

• Will need funding initially for marketing purposes and app development.

• Collaborations with 9gag.com, YouTube and the like required.

SCHEDULE

• Post funding, most of the collaborations and app development to be finished within the month.

• Marketing activities to go on simultanoeusly.

• Launch product at the end of month.

DISCLAIMER

Created by Prasun Jha, ISM Dhanbad, during a marketing management

internship under Prof. Sameer Mathur, IIM Lucknow