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ENMASSE:

JYOTI SINGH

MANJUNTH JAYAM

NEHA KALIHARISHAILA MOYEZ MANJI

VIKASH CHOUDHURY

Presentation on STP

Life Spring Hospitals



CONTENTS

INTRODUCTION

VISIONAND MISSION

SEGMENTATION

TARGETING

POSITIONING

SU

MMARYREFERENCES



Life spring currently operates 9 hospitals(20-25 bedded) in Andhra Pradesh, out of which 6

hospitals are located in Hyderabad and remaining 3

in coastal Andhra Pradesh.

Life Spring is a 50-50 joint venture owned by HLL

Life care Ltd. (a Government of India enterprise)

and Acumen Fund (a US-based social venturecapital fund) formed in February in 2008.

INTRODUCTION



Location: Hyderabad ±

- Moulaali

- Mallapur - Vanastalipuram

- Boduppal

- Chilkalguda

- Bowenpally

Other Districts:- -Nellore

-Vijayawada-Rajahmundry



SERVICESThe different services provided are:

Prenatal care

Deliveries

Postnatal care

C

ommunity outreach:-�Outreach workers Educate Women by door to

door visit

�Community health camps on a monthly basis

�Free prenatal check-up for new customer andencourages them for follow-up visit



VISION:A full service maternity centre that allows

convenient comprehensive care for mothers and their babies all in one single facility.

MISSION: To provide quality and affordable

healthcare to women and children from lower-incomehouseholds across INDIA to enhance their overall

well-being.

GO AL: To open 200 hospitals by 2015.Expand geographic reach to additional states across

India.



LIFE SPRINGS ACTIVITY SYSTEM

1. HIGH TROUGHPUT:

�Low OPD price

� Location in high population density area

� Awareness camps

� Offer vouchers and baby packs to increase

revisits



2. SERVICE SPECILIZATION:

� Standardize kits for surgery and procedures

� Use lower cost ANMs

3. HIGH ASSET UTILIZATION:

� Fixed salaries for doctors



4. ³NO FRILLS´ SET-UP AND SERVICES

� Mostly general ward

� Rooms are basic with no air conditioning

� Simple flooring and minimal furniture

� Have minimum expensive equipment



GEOGRAPHIC: Region: Andhra Pradesh

City size: over 40 lakhs

Density: Periurban

Climate: Southern

DEMOGRAPHIC: Income: low income

PSYCHOGRAPHIC: Social class: Lowers-upper

lower

BEHAVIORAL: Benefits: Quality, service, economy,

safety.User status: potential user, first time user,

non-user, regular user

User rates: light user

Loyalty user: strong

Attitude toward product: positive

SEGMENTATION



TARGETING

Differentiated Market: As it is clearly

mentioned in the mission, services are

meant for low income groups.



Life Spring offers an alternative to resource-constrained government hospitals and higher priced

private hospitals.

With 80 percent of all health care expenditures inIndia being out-of-pocket, Life Spring will significantly

lessen the burden of rising health costs on the nation¶s

low-income communities, increasing their disposable

income .

More for less.

POSITIONING



To provide core maternal healthcare at an affordable

price. Life Spring¶s prices are 30 to 50 percent lower

than market rates for general ward.

Offering affordable and superior services to the

increasing population of lower middle class Indians

seeking quality maternal care.

POSITIONING (contd.)



COMPETITORS



CONCLUSION

COMPANY &SERVICE IMPACT FEATURES

Core maternal & pediatric

care

BRINGING DOWN THE COST

OF HEALTHCARE

Though market based

approach, Life spring fills the

void of high quality and child

healthcare at affordable

price for low incomepopulation.

Diagnostic service Improve the quality of

healthcare

Pharmacy Substantial savings to

customers

Healthcare education Reducing the burden on

resource constrained

government hospitals



YouTube - LifeSpring Hospital CARES video.mp4



REFERENCES

�www.lifespring.in

�Principles of marketing by Philip Kotler

�www.modernmedicare.in

final ppt marketing

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