final marketing ppt

8/4/2019 Final Marketing Ppt

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Marketingstrategies

and development for

Iron

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SteelAnd


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FLOW OFPRESENTATION

Scope

History of steel industry

Major producers of steel

Product development

Marketing strategies

Swot analysis

conclusion

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SCOPE OF

THIS

PRESENTATI

ON IS

LIMITED TO

MARKETING

STRATEGIES

AND

PRODUCTDEVELOPME

NT OF STEEL

IN INDIA3


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HISTORY OF STEEL INDUSTRY

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PIONEER Mr. JAMSHEDJI TATA


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India ranks 5th in the world in terms of steelproduction

Rough phase between 1997-2001

Different varieties of steel are available in thesteel industry of India

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TISCO is the second largest profit makingcompany

Ranks 7th

in the production of steel

Demand drivers of steel in Iindia

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MAJOR PRODUCERS OF STEEL

INITIALLY DOMINANCE OF PUBLIC COMPANY

FOUR MAJOR FORMS OF STEELPIG IRON

STAINLESS STEEL

FINISHED STEEL

SEMI FINISHED STEEL

PRODUCTION CAPACITY OF 35MT

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INDUSTRIAL STRUCTURE

INDIAN STEEL INDUSTRY

MAINPRODUCERS

WHOLESELLERS RETAILERS

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INDIAN PRODUCERS

SAIL (STEEL AUTHORITY OF INDIA LIMITED)

TISCO (TATA IRON AND STEEL COMPANY)

ESSAR

ISPAT

JINDAL

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Different range of products

offered by companies

Flat products Long products

Bearings Wires Tubes Agricultural

equipments


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Flat productshot-rolled coils and sheets

cold-rolled coils and sheets


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GALVANIZED PLAIN/CORRUGATEDCOILS AND SHEETS

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AFTERMATH OF GALVANIZEDSHEETS

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COLOUR COATED GALVANIZEDSHEETS

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FEATURES


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BADLAA ROOP STEEL KA

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Marketing strategies BRAND BUILDING

CONSUMER SATISFACTION

RELATIONS WITH EXISTING CLIENTS

PRICING

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Marketing strategies

CORPORATE (COOPERATE) GIFTS

MERCHANDISING

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Swot analysis

Strengths :- Availability of iron ore and coal

Low labour Cost

Abundance of Manpower

Nature Production Base

Weaknesses :-Unscientific Mining

Low productivity

Power shortages Inadequate infrastructure


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Swot analysis

Opportunities:- Unexplored rural network Growing domestic market

Exports

Consolidation

Threats :- China becoming net exporters

Dumping by competition

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Conclusion

Substantial cost advantages Consolidation rate will be high

De-regulated sector

Indias steel consumption will continue to

grow at nearly 16% rate annuallyNAVRATNA status to SAIL

Labour productivity in India is still very

low(144 tonnes per worker per year)

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NA McDONALD K MEAL SE

NA FILM INDUSTRY KI REEL SE

NA EXPORT K BILL SE

AUR NA HI HDFC K DIL SE

GROWTH AND DEVELOPMENT HOGA TOHSIRF

IRON AND STEEL SE

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Thank You

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final marketing ppt

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