measuring roi from your social media campaigns

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Social Media ROI

@AjaxUnion #WebinarWednesdays

facebook.com/AjaxUnion

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Presented By:

David LettsAgency Manager

@dgletts

davel@ajaxunion.com

Mushki DeitschAgency Manager

LinkedIn.com/in/mushkideitsch

mushkid@ajaxunion.com

The Landscape

• 67% of online adults use a social networking site.• Young people are the heaviest demographic• Older people are catching up, especially on

LinkedIn.• Can you afford to not reach this audience?

The Plan

• What is ROI?

• Choosing a Goal

• How to Measure Your Goals

• Breaking it Downo Facebooko Twittero LinkedIno Google+

• Strategy Recap

• Q + A

ROI =

Costs

• Ad Budget

• Salary

• Analytics

• Promotion Costs

• Content Costs

Gains

• Exposure/Branding

• Traffic

• Market Intelligence

• Fan Loyalty

• Leads

( Gain from Investment - Cost of Investment )

Cost of Investment

Goals

Social Networking is a business tool.

Use social media to aid in your business goals.

● Sales process● Leads● Brand Awareness● Customer Service● 2 Way Conversation

Some of your goals may include:

● Social Proof● Event Promotion● Build a fanbase● Search Engine

Optimization

How to Measure Your Goals

Facebook Marketing

“Front Porch Theory”

- Perry Marshall -

When Selling meets Social.

People don’t come to Facebook looking to buy.

Don’t Sell Sell Sell.

Edutainment = Entertain + Education

Facebook Continued

Facebook Funnel:● Grow a relevant audience

utilizing your existing base + ads.

● Engage your fans with quality content.

● Hard sell to existing/loyal fans.

Bonus:● Host a sweepstakes to

grow your email list

Twitter For Your Business

Basics • Exposure from an optimized profile

• Influence customer’s relationship

• Engage and track ReTweets, Mentions, DMs, Hashtags etc.

• Bitly links, link builder

Twitter Continued

Advanced (but not recommended)

LinkedIn

● Profile and Business Page● Industry Expert ● Establish connections● Publish Updates● InMail● Groups

Search Engine Benefts -> Instant Indexing and ‘Do-follow’ linking

• Identify your Investment - money, resources, etc.

• Identify your Return - branding, leads, emails, etc.

• Track your Return/Goals - Google Analytics, Klout, Mention.net, social networks

• Invest back into what’s working - keep growing!

Social ROI Recap

SPECIAL BONUS!

Digital Marketing Panel TOMORROW!

Register for this workshop by signing up at :

https://digitalpanel1017.eventbrite.com/

The first three people to register with code webinar100 will get a free ticket!

Or email : events@ajaxunion.com

Questions & (hopefully) Answers!

Type your questions into the chatbox and our experts will help answer them!

Need Help With Social Media?

Find out more about Ajax Union: www.ajaxunion.com

Or call us today: 718-569-1020