minnesota wild mascot

O B J E C T I V E S

SME was tasked by the Minnesota Wild, a franchise that joinedthe NHL in 2000, to create its fi rst ever team mascot. Theassignment, which commenced prior to the 2008-2009 NHLseason, focused on developing a mascot that supported community and youth-based initiatives.

S O L U T I O N

As the two organisations have worked together in the past todevelop a logo and team jersey, SME and the Wild leveraged this successful partnership to research, concept, and design the newmascot: “Nordy”. The idea of Nordy was borne out of factors that heed the Minnesota region, culture, and local social demeanors and attitudes. Additionally, feedback from Wild fans played anintegral role in the process.

R E S U LT S

Nordy enjoyed a successful fi rst season in The State of Hockey,including appearances at Children’s Hospitals and Clinics of Minnesota, a primary benefactor of the Wild’s community giving efforts. Nordy was also involved in Wild About Reading, youth hockey fund raisers, Kids Club events, Season Ticket Holder events and local non-profi t charity events. Overall, Wild fans of all ages have embraced the energy, excitement, and positive outlook that Nordy represents.

S E R V I C E S

In developing a mascot for the Minnesota Wild, SMEemployed the following services:

• Mascot Character/Name Development• Mascot Logo Development• Fan Research

Contact: Fred Popp | SME Europe | t: +44 (0)7588 663528 | e: fspopp@smebranding.com