mobile barcode trend report by scanlife: an infographic (q2 2012)

4 million new people scanned via ScanLife in Q2 2012

HOW FAR WE’VE COME

It’s no secret that mobile barcode

scanning has exploded over the past

year. To illustrate the massive growth

of mobile barcode scanning,

we give you the ScanLife Trend

Report for Q2 2012 - in infographic

form. This shows how far the industry

has come and offers key insights into

the who and what of scanning from

the past few months.

Have a look around to see why it’s

critical for any brand to integrate

mobile barcodes into their mobile

marketing strategy.

30,016 scans

2,051,807 scans

Q2 2011 Q2 2012

SINGLE LARGEST QR CODE CAMPAIGN 2011 vs. 2012

SCANS PER MINUTE 2011 vs. 2012

Q2 2011 Q2 2012

24 120SCANSPER MIN.

SCANSPER MIN.

5xINCREASE FROM

Q2 2011 -Q2 2012

SCANS BY QUARTER 2009-2012

0

3 MM

6 MM

9 MM

12 MM

15 MM

18 MM

JUNE ‘12

HIGHESTSCAN MONTH EVER

5.3

2012

Mobile Barcode Trend Report from ScanLife | Q2 2012

WHAT TIME OF DAY IS EVERYONE SCANNING?

DEMOGRAPHICS

WHO & WHAT WE SCAN

OS

2%2%

53%

43%

Symbian Blackberry A

pple iOS

A

ndro

id

Age

8%

16%

26%24%

15%

11%

under 18 18-24

45

-54

55+

25-3

4 35-44

Gender

69% 31%

Female

Mal

e

* Source: comScore MobiLens April 2012

WHO & WHAT WE SCAN

APPDOWNLOAD

SOCIALMEDIA

LOYALTYPROGRAM

CONTEST

WIRELESS

QSR

HEALTH &BEAUTY

TOYS

VIDEO

BY INDUSTRY

TOP QR CODE CAMPAIGNS*

BEVERAGE

COKE vs. PEPSI: WHICH IS SCANNED MORE?

MOST POPULAR PRODUCTS SCANNED

www.scanlife.com

BY CONTENT

• Ranked by the marketer campaigns that generated the most scans in Q2 2012.

67% 33%

• The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both 2D (QR) Codes and UPC barcodes. The 2D Codes scanned may have been generated on the ScanLife Platform or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps.

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