mobile finance masterclass

How mobile is disrupting a traditional industry

Mobile Marketing for financial institutions

@gioris

George GiannakeasMarketing Manager Warply

SO YOU ‘VE GOT YOUR APPnow what?

THE VALUE

THE NETWORK

PROBLEM

Mobile Marketing Is Underperforming “Traditional” mobile advertising like banner-ads is failing, real-performance is very poor and needs to be addressed immediately. Brands need to learn how to execute in the sense of new mobile marketing strategies.

Mobile Banner Ads

Simply don’t work

They never did!

2009 2012 2012 2016

The Evolution of Brands Mobile StrategiesAfter investing in the development of mobile inventory, brands then focused on growing their user base. Now it is time monetize this medium...

entering

monetization era

HOW EVERYTHING WORKS ?

A cloud based marketing toolbox, that enables brands, developers and publishers to directly send interactive mobile marketing campaigns to their customer base via push notifications

User receives WARP

SEGMENTATION

Facebook/FoursquareDemographics

Data Mining Custom Tagging

Geolocation/ Geofencing

Target using full scope of facebook demographics through the embedded facebook connect functionality inside Warply SDK

Integrate with existing back ends and fuse it with end users messaging interaction. Persuasive marketing can effectively identify consumer personas.

Use custom tagging API to categorize your app users based on your app marketing needs. Use “4/5 star rating” or “frequent player” if you develop games or “Sports Fan” and “Car Enthusiast” if you are a publisher.

Deliver campaigns that either change their content based on user location (geolocation) or triggering campaign interactions when users are close to specific locations (geofencing).

TESTIMONIALS

Warply serves as a zero cost direct communication channel with our top customer 10%

- Eurobank

40%CREDIT CARD SPENDING INCREASE FROM THE FIRST MONTH OF USE

Campaign redemption is up to 80% making CPC down to 4-7¢- Mindshare

Warply gave us 10x consumer reach with 1/5 of the media buying budget! - Kraft

USER RETENTION INCREASED

we have increased retention up to 70%

BEING RELEVANT

&

Silent Push

<4% opt-out rate with revolutionary mobile marketing concepts like silent

push and Live Inbox!

40% CREDIT SPENDING GROWTH

we changed their purchase habits

… from the first month

… this is something trivial but most marketers forget

TOP 1%

...we established a direct channel of communication to our top clients, since 1% of card holders performed 15% of spending...

… this is something trivial but most marketers forget

RULE #1 IN MOBILE

"Users don't perceive brand communication as noise as long as it's within their context!"

how we did it? campaign concepts that

influenced behavior!

ONE CLICK ACTIONS

Let the customersperform actions only through a click.

SMS/Call

A cloud based marketing toolbox, that enables brands, developers and publishers to directly

API/Connection

A cloud based marketing toolbox, that enables brands, developers and publishers to directly

In-App Payments

A cloud based marketing toolbox, that enables brands, developers and publishers to directly

CONTEXT BASED MESSAGES

Go AheadCommunicate with your clients in their context!

visit us: http://warp.ly

like us: https://facebook.com/warplymail us: info@warp.ly