mobile is social (complete)

MOBILE is social

Presented by Jim Aysonjrayson@smart.com.ph

Senior Product Manager, SMART Communications Inc.19 August 2010, IMMAP Summit 2010

SMX Convention Center, Mall of Asia, Manila, Philippines

an overview of mobile social media from a philippine perspective

Thursday, August 19, 2010

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For comments, questions via twitter,

@jimayson

*disclaimerAll rights to any copyrighted images used in this presentation

belong to the creators and copyright holders

the twitter hashtag for the conference is #IMMAP

The Web Today

“The User Generated Web”

“Web 2.0”

“The Real-Time Web”

Web 2.0: User Generated Content

‣ Video: YouTube, Vimeo

‣ Photos: Flickr, Photobucket, Multiply

‣ Words: Blogging (Blogger, Wordpress)

‣ Status Messages: Twitter, Plurk

‣ Social Interaction: Facebook, Frendster, Linked In, Bebo

What is Social Media?

Source: What the F**k is Social Media - Marta Kagan

Not just social networking!Social Media covers anything user-generated shared with many people

Source: 2008 McCann-Universal Wave3 Study

Social Media today is everywhere!

It’s where we live online.

And increasingly we participate through mobiles.

and as we’ll see, this is certainly true in the philippines.

photo: Yahoo PH

* Facebook* TwitterLinkedIn

Google BuzzGoogle Maps Foursquare

GowallaFlickr

PosterousTumblr

Let’s take a look at the 800 pound gorillas of social media.

Forget the has-beens.

Who’s Bigger, Google or Facebook?

According to Comscore, Facebook.com has surpassed Google in terms of pageviews.

Even Google Trends Agrees

Google Trends: Facebook.com traffic vs. Google.comfrom August 2009 to August 2010

Global Facebook Stats

• More than 500 Million active users (506, 125, 720 users as of Aug 18)

• More than 35 million users update their status each day

• More than 60 million status updates posted each day

• More than 3 billion photos uploaded to the site each month

• People spend over 700 billion minutes per month on Facebook

• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

• More than 3 million active Pages on Facebook

source: facebook.com stats page

overwhelming numbers!

Facebook in the Philippines

At a glance

Facebook in the Philippines

• Facebook is the #1 site in the Philippines (Alexa rank)

• There 15,284,460 active Philippine users (Facebook ad platform)

• Facebook Ads uses IP address and a user's profile information to determine location.

• PH is the #8 country on Facebook (Facebakers.com).

Top 10 countries on Facebook

source: Facebakers.com

more pinoy facebook stats

• Number of users on Facebook in Philippines: 15,284,460

• Number of male users on Facebook in Philippines: 7,539, 400

• Number of female users on Facebook in Philippines: 8,306, 080

• Penetration of Facebook in Philippines to population: 16.92 %

• Penetration of Facebook in Philippines to online population: 63.69 %

Facebook vs Friendster vs Multiply in the PH

Facebook eclipsed Friendster in Aug 2009 and keeps on going (source: Google Trends)

Twitter in the Philippines

Twitter in the Philippines• 93M Global Users (comScore)

• Philippines is the #6 Twitter Nation (comScore, June 2010)

• Twitter.com is #8 website in the PH (Alexa, July 2010). #9 is Friendster.com.

• Estimated Philippine active users: 1.8M (Google AdPlanner, July 2010)

• 41M Pageviews per month (web and mobile web)

* Excludes visitation from public computers such as

Internet cafes or access from mobile phones or PDAs.

Top 20 Markets by Twitter

Penetration

Mobile is in Twitter’s DNA

• Began as an SMS service, then moved to web

• Twitter Open API resulted in dozens of 3rd partyTwitter mobile apps, in all platforms (iPhone, Android, Nokia S60, RIM, Windows Mobile)

Facebook Mobile• There are more than 150

million active mobile users

• People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.

• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

source: Facebook

Comscore: Facebook is the #1 site on the mobile web

"Facebook come out top in a ranking of sites by unique visitor numbers, followed closely by Google and the mobile operators’ web properties."

“Facebook can claim almost 3X as many page views as its nearest competitor (Google) while time spent with the social networking site is more than 5X greater than any other website.”

“Looked at cumulatively, people spend more time online with social networks using their mobile devices than they do via the PC-based web.”

comScore: Facebook dominates mobile web

Comscore: Facebook & Twitter mobile growth

“The study found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago.”

“Access to Facebook via mobile browser grew 112% in the past year, while Twitter experienced a 347% jump.”

Hot Mobile Social Media Trends in 2010

Smartphone popularity, Advanced Mobile Operating Systems, Apps/App Stores

more mobile social media appsThursday, August 19, 2010

Major Web Players like Google and Facebook are embracing a “mobile

first” strategy

First unveiled at the Mobile World Congress in Feb 2010

Geolocation is hotGeolocation social neworks Foursquare and Gowalla aggressively square off

Foursquare vs Gowallamoving to support more mobile platforms

just announced: Facebook Places, facebook’s location service

Let’s take a quick look at technologies for mobile social media

Mobile Web

m.facebook.com

SMS Keywords

Send FB <message> to 5656

Send <message> to 3404

Send Twit <message> to 5656

Send FQ <location> / <message> to 5656

Mobile Apps

Tweetdeck for iPhone Facebook for Android

for Java, Symbian, Android, Apple iOS, WebOS, Windows Mobile, Blackberry

Mobile Widgets

facebook widget on Nokia N97

facebook widget on Android

Twitter widget on HTC Sense UI (Android)

Social Media Preloaded on phones

INQ “Twitter Phone” and “Facebook Phone”

Mobile Social Media through the mobile operator’s perspective

1. Social Media is a usage driver - high usage of mobile

data due to social media

FACT: On SMART’s network, Facebook.com is the #1 mobile site visited by our subscribers

2. Social Media users’ need to be always connected has

created a need for unlimited mobile data packages.

Unlimited Access to specific Mobile Sites (P20/day)

Unlimited Internet OffersP50/day, P300/week, P1200/month

TGIFreeDay “Free Internet Every Friday” Promo

sample tv commercials highlighting mobile social media

3. Social Media brands used to push special handsets

Facebook Phones, Twitter phones, Yahoo Phones, Skype Phones

so why do we believe that mobile is social?

especially in 2010.

Convergence of:Explosion of Social Media sites

Web Brands going MobileSocial Media Friendly Smartphones

Advanced Mobile Operating SystemsGeolocation APIs and GPS

Mobile Internet Support from the Mobile OperatorsUnlimited Mobile Internet Packages

We’re seeing...

mobile is social.

it’s not the future, it’s happening now.

KTNXBYE! :)

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