the complete mobile learning landscape

Judy Brown, UCF/IST

205 The Complete

Mobile Learning Landscape

www.eLearningGuild.com

11/12/2008

1

Judy Brown

mLearnopedia.com

12 November 2008

#205: The Complete

Mobile Learning Landscape

Let’s Discuss…

What is mobile learning?

Why should we care?

Who is doing what?

What tools are available?

What does the future look

like?

Where do we learn more?

11/12/2008

2

Who Are You?

Function

Mobile Content

Mobile Device

What Is Mobile Learning?

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Wikipedia Definition

M-learning is the term given to the delivery

of training by means of mobile devices such

as Mobile Phones, PDAs and digital audio

players, as well as digital cameras and voice

recorders, pen scanners etc. M-learners are

seeking lessons in small, manageable

formats that they can undertake when it

suits them.

http://en.wikipedia.org/wiki/Mobile_learning

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4

Google Trends Mobile Learning

Why Should We Care?

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Mobile Devices

Most of us have one…

We take it everywhere…

It’s always on…

It’s incredibly private…

It’s incredibly social…

It’s about choices…

10 October,

2008

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6

3G Subscriber Growth Worldwide

Ambient Insight 2008

US Learning Technology Trends: Reach and Adoption Across All Buyer Segments

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

National rollout of 3G & fixed wireless broadband began in 2005-2006, 4G begins in 2009-2010

Reach (

in M

illio

ns o

f P

eople

)

1st GenerationDesktop Self-paced

eLearning Peaked

Product Still Growing

in Higher Education

1st Generation

Mobile Learning

3G & Fixed Wireless

Side-loading and On-deck Supply Chain

Device-embedded & Location-based Learning

Handheld Decision & Performance Support

2nd Generation

Mobile Collaboration

Always-connected Multi-purpose Handheld Multimedia Devices on 4G

Off-deck, over-the-air Supply Chain

Smart Objects: Mesh and Sensor Networks

Peer-generated Content

Mobile Video Conferencing

60

100

140

180

Adoption Rate

3G and 4G devices utilize frequency handoff and toggle between a range of frequencies

Desktop technologies have a limited reach

2nd GenerationDesktop Real-time

Collaboration-based

Learning Dominates

Wired Broadband

Remote Tutors, Virtual Labs, and Virtual Classrooms

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Shifts in Mobile Ecosystem

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Who Is Doing What?

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Examples

Deliver Training / Education

Foster Communications /

Collaboration

Conduct Assessments /

Evaluations

Provide Access to Knowledge /

Support

Merrill Lynch GoLearn

• Learn when

can

• 7 week pilot

• Results 1%

higher

• 45% less time

• 100% want

more

• 99% felt the

format

supports

learning

1

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10

Mobile Learning for Sales Forces

PROFILED Employees receive email or SMS notifications (PUSH) to download and play Personal Learning Pills on their Blackberries ™ related to their performance skills and knowledge gaps

The mobile device sends back performance tracking (SCORM) to Corporate LMS/LCMS/EPMS interfaced to CRM/ERP

Sales Force receive Just in Timeindividual remediation services via VOIP call center support and/or automatic enrollment to the standard Corporate LMS course catalogues

Installed LearnPills

2

• Credits

• Multiple

specialties

• Short ~15

minutes

• Frequent new

courses

• Free

3

http://www.youtube.com/watch?v=eMW2vNLrTMg

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Welcome to Hairdressing Training

• Voted Britain's

best example

of handheld

learning

4

C-Shock

Series of

challenges and

interactions

http://port.c-shock.com

5

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Hilton Garden Inn - Ultimate Team Play

“Ultimate Team Play is part of our ongoing

commitment to making employee training

compelling and relevant, which are our

two most important criteria for ensuring

long-term customer service success.”

Adrian Kurre

6

Sun Mobile Learning

“[J]ust in time,

just the right size

and exactly what

they are looking

for"

http://www.youtube.com/watch?v=bakgX_wLt4w

7

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Abilene Christian University

• Syllabus

• "Clicker”

• Resources -dictionary, thesaurus, calculator, etc.

• Classroom communicator

• Podcasting client

• eBook

• Internet communicator

• Course information

• Notetaking

• Gradebook/atten-dance

8

Health Management in Developing Countries

• LearningPills

• Newborn

• Data collection

9

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Augmented Reality Scientific Role Play

Environments

• Game Engine

decoupled from

Game Content

• Desktop PC-

based AR

content editor

• Significant

collaboration,

teamwork, and

inquiry-based

learning

10

Podcasts

• vCom3D

vCommunicator

• BirdJam

• Language and

Culture

• Culinary Institute

of America

ProChef

11

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Other…

• Learning about

Living

• SwingStarGolf

• Nutrition on the

Go

• Sensei MyDay

12

Onboarding… What Else?

• Constant

updates

• Easy to use

• Location aware

• Integrated

• Communication

+

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Tools

Considerations for Mobile

Development

http://mr.dev.mobi

Different devices

Browsers

Languages

Carriers

Countries and Cultures

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Five Moments of Learning Needs

When learning for the first time

When wanting to learn more

When trying to remember

When things change

When something goes wrong

Conrad Gottfredson

Authoring Tools

Adobe: Acrobat, Dreamweaver,Flash, Captivate Flash Lite

Camtasia Studio

Hot Lava Software

iWriter

Java Platform, Micro Edition

Kallisto Presenter and Composer

MobipocketCreator

Mscape

ToolBook

Trivantis (announced)

Vistacast

More…

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Multi Channel Mobile Learning

Content Production….

35/12 2007 © Giunti LabsNo reproduction without written permission

35

XML Templates Based LO Production

With Multidevice Rendering

Blackberry, GPS Systems, Smart Phones…

Blackberry

ToolBook 9.5

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Hosted Mobile Site Tools

Mob5

Winksite Ubik.com

wirenode

mob5.com/judyb

Judyb.ubik.netwinksite.mobi/judyb/mlearn

judyb.wirenode.mobi

mobisitegalore.com

Can move site

anywhere

Forms

Payments

Search

RSS

And much more…

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CrisisResponse.mobi

Pilot demo project

Existing content

mobiSiteGalore

3 hours

development

32 pages

Test / Quiz

FlashcardExchange

GoTestGo

iQuiz Maker

Mobiode (Surveys)

PocketLearn Flash

Card Studio

PodQuiz Maker

Quiz Building for

the iPod

Quizzler Maker

and Quizzler Pro

Positive Motion

StudyCell

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Miscellaneous and Systems

Apreso Podcast

(anystream)

Emantras’ MobLS

Giunti Interactive

Labs eXact Mobile

Instancy

Libsyn / Libsyn Pro

Liquid Talk

Mobile Chalk

NearSpace

OnPoint mLearning

Pro

RedHalo

TalkShoe

Tegrity Campus

Xyleme

Communication

CampusReact

clearTXT

Gabcast

MobileSphere

Mogopop

MovingKnowledge

Podlinez

Rave Wireless

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ARS – polleverywhere.com

Ask Vote Results Report

Future Directions

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Mobile Industry

Variables

FCC 700 MHz auction

Android

Verizon Open Initiative

Apple SDK

Nokia Symbian

Technology

Location Based Services

Femtocells

Mobile Payments

Projection Chipsets

Biometrics

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Projector Phone - Tri-Band GSM/GPRS

Touchscreen Cell Phone

Max distance from

wall: Up to 5 feet

Max image size:

Roughly 32” x 40”

Projector Use: Up

to 2 hours

~ $350

Top 20 Japanese Smartphone

Features

1. Mobile wallet

2. MANGA on mobile

3. Mobile check-in at airports

4. Mobile keys for door

5. Mobile employee badges

6. Mobile cinema tickets

7. Mobile transport passes

8. Fingerprint authentication

9. Face recognition/ authentication

10. Mobile discount/promotion coupons

11. Scented phones

12. Mobile fashion consultant

13. Mobile live TV

14. Wii-like mobile phones (motion-sensor)

15. Physical bookmarks for mobiles (shops)

16. Privacy screens

17. 1D and 2D codes for marketing and even on fruit and veg labels

18. Mobile GPS navigation for pedestrians

19. Electric wave posters (uses RFiD)

20. Waterproof phones

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75% of mobile phones in Japan ship

with digital mobile TV

Wikitude AR Travel Guide

350,000 world-

wide points of

interest

Searched by GPS

or by address

Displayed in a list

view, map view or

cam view

http://www.youtube.com/watch?v=8EA8xlicmT8

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Interactivity

Next Generation Solutions

Context aware

Location Services

Sensors

Accelerometers

Orientation sensors

Heart rate

Blood glucose

http://fullpower.com

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How Do We Get Started?

Think About…

• Hosted

• Distribution

• TrackingDeployment

• Training

• HelpdeskSupport

• Access

• LossSecurity

• Funding

• Updated

• Handling successSustainability

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http://www.judybrown.com/docs/mlplanhandout.pdf

http://www.masieweb.com/p7/Mobile

LearningUpdate.pdf

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5757

Questions / Discussion

Judy [email protected]

www.judybrown.com

www.mlearnopedia.com

11/12/2008

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Ambient Insight’s 2008-2013 US Mobile Learning Market Research: Key Findings

Source: “The US Market for Mobile Learning Products and Services: 2008-2013 Forecast and Analysis,” Ambient Insight, LLC

Key Findings: Mobile Learning Goes Mainstream

The market is growing at a five-year annual compound growth rate

(CAGR) of 22.3% and will top $649 million in 2008

Private equity and venture capital investment in Mobile Learning

companies surged in the 2006-2008 period

All the major education publishers are now selling content in

mobile formats

The retail sales channel for Mobile Learning content has expanded

dramatically driven by Apple, RIM, Google, Nintendo, and Amazon

Handheld Decision Support is the top selling content type followed

by mobile edugames

Custom content services and Location-based Learning services are

in high demand


Ambient Insight’s 2008-2013 US Mobile Learning Market Research: Key Findings

Source: “The US Market for Mobile Learning Products and Services: 2008-2013 Forecast and Analysis,” Ambient Insight, LLC

Key Findings: Mobile Learning Goes Mainstream

Mobile Learning tools and platforms were very scarce two years

ago, but there are now dozens of new technology products

Second-generation Device-embedded Learning products are now

on the market

As of 2008, there is wide adoption across all eight buyer segments

with higher education, consumer, and healthcare leading the way

By 2013, healthcare will be the top buyer segment followed by

consumer and corporate

The second-generation Handheld Decision Support products being

marketed to healthcare buyers are particularly sophisticated

Clearly, the “market creation phase” of Mobile Learning is over and

the demand is now mainstream

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Content Suppliers

“A Perfect Storm” Drives Adoption of Mobile Learning

Products

Powerful

Internet

Connected

Convergent

DevicesExplosion

of New

Learning

Apps &

Content

Mass Market

Distribution

Channel

Large Growing

Buyer

Demographic

New Mobile

Learning Dev Tools

and Delivery

Platforms

US Mobile Learning Adoption

Technology Suppliers

Service Suppliers


Japan and South Korea

Western

Europe

United States

2008

2013

VoiceData

Japan and South Korea

Western Europe

United

States

The Carrier Waves: 2008-2013 Mobile Data Growth in US, Japan/South Korea, and Western Europe

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The Delivery Platform: 2008-2013 US Mobile Device Operating System Market Share by Vendor

0

10

20

30

40

50

2008 2009 2010 2011 2012 2013

RIM PalmSource/AccessMicrosoft AppleSymbian

PalmSource/Access OS dominates current market but is in steep decline

Microsoft will have top share in the US by 2010-2011

Symbian leads in Europe and Japan but has been unable to gain traction in the US

Linux leads in China and second in Japan but has virtually no market share in the US yet

Microsoft, RIM, and Apple will dominate by 2013

Google’s Android (Linux) launched in October 2008 and is a “market disruptor”

Includes stand-alone and wireless PDAs, Phone-enabled PDAs, Cellphones, and Smartphones

Percent

of US

Market

Share

Microsoft

RIM

Apple

PalmSource

Symbian


Who is Buying Mobile Learning? 2008-2013 Growth Rates for Mobile Learning Products by Buyer Segment

0%

10%

20%

30%

40%

50%

Pre

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Buyer Segment Demand Growth Rates: 2008 -2013

Fiv

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CA

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Note: The data on this chart shows the growth rates of the demand for Mobile Learning in each buying

segment. Growth tends to slow in the early adopter segments that represent the highest revenues. For

example, in 2008, the top buyers in terms of revenue are higher education and consumer.

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2008-2013 Growth Rates for Mobile Learning by Product Type

0

10

20

30

40

2008-2013 Growth Rates

Packaged Content Services Tools and Platforms

Demand for packaged Mobile Learning content growing by 27.2% (5-year CAGR)

Demand for Mobile Learning services growing by 36.8% (5-year CAGR)

Demand for Mobile Learning tools and platforms growing by 5.9% (5-year CAGR)

Fiv

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Rate

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CA

GR

s)

the complete mobile learning landscape

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