mobile marketing for health clubs webinar - june 2016

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Welcome to the webinar! We will begin the presentation shortly.

Speaker: Greg SklootVP Growth at Netpulse

Today’s Host

3 Key Takeaways for Today

1. How successful clubs are using Mobile Marketing

2. Benefits of Mobile Marketing

3. 5 ways to get more referrals and increase revenue

What is Mobile Marketing?

Leveraging smartphones and mobile apps to acquire members digitally

Benefits of Mobile Marketing

High ROI

Measurable

Repeatable

Referrals: How It’s Done Now

Paper Referrals:

● Often completed on-site

● Time-consuming paperwork

● Manual data entry required

Attract: Mobile Referrals

Mobile Referrals attract prospects. Use your Club Mobile App to harness the power of your members’ contacts and personal networks to supercharge referrals.

Benefits: Mobile Referrals

Mobile referrals are less expensive than traditional print ads like direct mailers

Each mobile referral is tracked in a club’s CRM

Mobile referrals work in a continuous revenue

generating cycle

Email/Web Form:

● Manual data entry required

● Print out paper forms

● Redeem on-site

Convert: How It’s Done Now

Convert: Guest Pass

Guest Pass converts prospects to members. Use your Club Mobile App to guide prospects through the sales process and try your club hassle-free.

Benefits: Guest Pass

Guest Passes have a far lower cost of acquisition than messy

traditional paper processes

Guest activities and behaviors can be tracked in the club

Guest Passes can be an on-going offer to entice

prospects

Engage: Mobile Rewards

Rewards engage members. Use your Club Mobile App to incentivize desired actions such as making referrals and checking in at the club.

Benefits: Mobile Rewards

Mobile Rewards are more accurate and encourage participation,

unlike traditional programs

Clubs can easily measure effectiveness of

specific initiatives

Clubs can encourage members to take actions that benefit the club, like referrals

Sell: Geotargeting

Geotargeting helps you sell more to members at the right times. Send push alerts to members currently in the club with special impulse offers.

Benefits: Geotargeting

Push alerts do not compete with auditory distractions

and are read immediately

Campaigns can be measured by the amount of

redemptions and reach

Segment and target different types of members

with offers like PT

Connect: Apps & Devices

Connecting to wearables enables you to interact with members outside the club’s walls. The club’s mobile app becomes the hub of a member’s fitness world.

Benefits: Apps & Devices

Members are more engaged and brand loyal

Connected Apps & Devices help track progress and increase

member engagement

Members can continually earn

rewards

Just follow the formula

Get the ebook!http://offers.netpulse.com/download-the-mobile-marketing-manifesto

gskloot@netpulse.com netpulse.com877-NETPULSE