mobile web 2.0 11 june 2008 osney

Tony Fish CEO tony.fish@amfventures.com Page 1

AMF Ventures provides professionalconsulting services that will enable your enterprise to build returns within

the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….

Where mobile web thinking was in 2006

mobile content

Harnessing Collective

Intelligence

Capturing Content at the

Point of inspiration

Extending the web

Mobile web 2.0

I am a tagmy identity

multilingualmobile access

digital convergence

mobilesearch

AJAX/widgets

Uniquely mobile

LocationLocation

EnablersPlatformAccessDeviceUser

User Device Access Platform Enablers

User creates content and publishes it

Content created for the user to consume

Point of inspiration

reality

family

friendsholiday

night out

cartoon

e.g publishing

e.g search e.g payment security, DRM

e.g GSM WiFi UMTS

e.g phone smartphone

e.g hosting, integration with WWW

Events

Professional Editing

Content creation

PersonalTagging

Professionalcapture

concert

colleaguesgathering

Personalcreation

Personalcapture

SportNews

Point of entertainment

Events

before we do where thinking is up to…

let’s do what mobile web 2.0 is not….

technology

company

service

android

mobile OS

framework

platform

by the way

I don’t care if you call “mobile web 2.0”

Mobile 2

Mobile 2.0

Next gen mobile

or any other flavour

what I do care about, is

that you engage in thinking and debate

so Mobile Web 2.0 is….

all about

UnIqUeNeSs

here is the story

…from the mobile Internet

.. from watching TV

…in front of the PC

..from engaging with a PC/Web

..spent with a mobile in your pocket

…generated from a mobile device

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% of time

Value of metadata

Source AMF Ventures www.amfventures.com

Doing traditional stuff, search, buy, find, map etc

Automated data pick up

next slide is messy

contextpersonalis

recommendation

requirement/ enforcement

security trust loginauthentication

desire/ pressure/ community

attention location time searchcontentcreate

Identity

access

contentconsume

purchase

banking discovery

advertising

reputation

corporate

Digital Footprint

individual community

inputs

outputs

who benefits

motivation

database

trade or barter

billing

influence

meaningful

prime relationship

so what?

who does it effect and how…

mobile web 2.0 thinking does effect the…

developer, design and handset

application interface and structure

service structure and network design

delivery and capabilities

position

strategy

regulation and policy

and you will hear about these today

as I know most of the speakers

parting thoughts

http://www.mobileweb20.com

Why speak to Tony Fish 07808 142121

funding

strategy non exec

implementation

knowledge

workshops

don’t forget

UnIqUeNeSs

mobile web 2.0 11 june 2008 osney

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